Wednesday, March 13, 2024
The Caribbean Tourism Organization (CTO) is set to make a significant impact at Routes Americas in Bogotá, Colombia, next week. This premier event for air service development in the Americas brings together top decision-makers from leading airlines, airports, and other stakeholders in tourism and aviation.
Led by Secretary-General and CEO Dona Regis-Prosper and Faye Gill, Director of Membership Services, the CTO delegation will participate at the CORFERIAS business and exhibition center from March 19 to 21, 2024.
“In an era where connectivity is the driving force behind recovery and progress, our participation in Routes Americas is a significant step for the Caribbean. It’s a platform that allows us to amplify our presence and forge essential partnerships within the global aviation ecosystem,” emphasized Regis-Prosper. “This is a part and parcel of our continued commitment to enhancing the region’s visibility and fostering meaningful interactions that pave the way for more connections to and within the Caribbean.”
In preparation for Routes Americas, the CTO collaborated with Airport Strategy & Marketing (ASM) to organize a groundbreaking two-day training event in Barbados on airline route development, titled “Aviation Marketing, Incentives & Negotiation.” According to Regis-Prosper, this initiative marks a crucial step in the organization’s strategy to improve air access to and from the Caribbean.
During the three-day event in South America, delegates will take part in a comprehensive program featuring face-to-face meetings, networking opportunities, and access to exclusive industry insights.
A key feature of the event is the panel discussion “Aviation Competitiveness in the Caribbean,” scheduled for Tuesday, March 19, from 2:35 pm to 3:20 pm. Panelists include Kenneth Romer (Deputy Director General, The Bahamas Ministry of Tourism, Investments, and Aviation); Trevor Sadler (CEO, interCaribbean Airways); Hans van de Velde (CEO, Windward Islands Airways International – WINAIR); Rafael Echevarne (Director General Latin America & Caribbean, Airports Council International – ACI); and Peter Cerdá (Regional Vice President, The Americas, IATA), with David Appleby (Director, ASM) moderating.
This session will delve into the competitive landscape of the Caribbean aviation sector, highlighting efforts to enhance air connectivity within the region and to emerging markets in South America and Europe. Despite challenges such as destinations recovering to pre-2019 levels of flight frequencies and seat availability, the discussion aims to uncover strategic approaches towards financial and traffic resurgence, as well as explore new growth avenues in the aviation sector.
Throughout the conference, the CTO team will engage with its members and airline partners at their Caribbean-themed booth located at Stand S24.
Sunday, April 28, 2024
Sunday, April 28, 2024
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