China and Spain Set for Tourism Boom at FITUR 2026: How Cathay Pacific’s New Routes and Iberia’s Expanding Network Will Redefine Travel!

Published on December 20, 2025

China and Spain are set for a major tourism boom at the 2026 FITUR International Tourism Fair, which will take place from January 21 to 25 in Madrid. This event will serve as a key platform for strengthening the growing cooperation between the two nations’ tourism industries. As air travel becomes more accessible, Cathay Pacific’s new routes and Iberia’s expanding network are revolutionizing travel between China and Spain, making it easier for tourists to explore the rich cultural and historical landmarks that Spain has to offer. With more flights, better connectivity, and a significant rise in Chinese tourist arrivals, the 2026 FITUR will not only showcase Spain’s appeal to international visitors but also demonstrate the increasing prominence of China as a major source market for European destinations. This surge in air connectivity is paving the way for a wave of visitors, making Spain an even more attractive destination for travelers from China and beyond.

China and Spain Set for Tourism Boom at FITUR 2026: How Cathay Pacific’s New Routes and Iberia’s Expanding Network Will Redefine Travel!

As the world reopens and travelers embrace new destinations, the tourism industries of China and Spain are poised for a significant boost. The 2026 FITUR International Tourism Fair, taking place from January 21 to 25 in Madrid, will act as a crucial platform to solidify the growing connection between the two countries. With major players like Cathay Pacific and Iberia expanding their flight networks, the stage is set for an exciting future in travel, enhancing connectivity and making Spain a top destination for Chinese tourists, while opening new opportunities for both countries. As the hospitality industry adapts to these increasing flows, hotels and tourism infrastructure are gearing up for record-breaking bookings.

How Cathay Pacific’s New Routes Will Revolutionize Travel Between China and Spain

Cathay Pacific has long been a leader in connecting the world to Hong Kong and beyond. With a strategic focus on growth, the airline has unveiled new routes between China and Spain that are set to elevate the travel experience. One of the most notable routes is between Hong Kong and Madrid, a new flight that is expected to bring thousands of Chinese tourists directly to Spain’s capital. The flight, launched in late 2024, now operates three times per week, providing a direct link that enhances travel convenience and fosters stronger ties between the two countries.

These new flights by Cathay Pacific are part of a broader expansion in Asian-European connections aimed at meeting the growing demand from travelers looking to visit Europe. The convenience of direct flights from Hong Kong to Madrid means fewer layovers and a smoother travel experience. Whether you’re traveling for leisure or business, these routes promise more comfort, greater flexibility, and better options for reaching Spain’s cultural landmarks, historic cities, and beaches.

But the transformation doesn’t stop at Cathay Pacific. The airline’s partnerships with other global carriers ensure that travelers from all over China, not just Hong Kong, can easily access these flights. Whether it’s through connections from Beijing, Shanghai, or Guangzhou, Cathay Pacific’s new route to Madrid connects major Chinese cities to Spain, making it easier for tourists to plan their trips.

Iberia’s Expanding Network and Its Impact on China-Spain Travel

Spain’s flagship carrier, Iberia, has also recognized the growing demand for better connections between Spain and China. With increasing numbers of Chinese tourists eager to explore Europe, Iberia has focused its efforts on expanding its network to accommodate these travelers. Iberia has long been a key player in connecting Madrid with global destinations, and the airline has increased its operations on the Madrid-Beijing and Madrid-Shanghai routes.

Iberia’s commitment to expanding its flight network is evident in the new year-round service to Shanghai and direct flights to Beijing. These routes are part of Iberia’s broader strategy to cater to the growing number of Chinese tourists visiting Spain and help bolster economic ties between the two countries. The new flights provide a much-needed boost to business and leisure travelers alike, offering a convenient gateway for visitors heading to Spain’s iconic attractions such as Barcelona, Madrid, and the Costa Brava.

But it’s not just the addition of new routes that makes Iberia’s role crucial. The airline’s premium services are specifically tailored to cater to high-end Chinese tourists, with features like luxury lounges, gourmet meals, and personalized service. These offerings aim to make the long-haul journey more comfortable and appealing for travelers who are used to high standards of service.

Catalyzing the Tourism Industry: The Role of FITUR 2026

The FITUR 2026 International Tourism Fair will serve as the perfect venue for both Cathay Pacific and Iberia to showcase their expanding route networks and offer new opportunities for collaboration. As the fair brings together key industry players, it will highlight the booming travel demand from China to Spain and vice versa. FITUR 2026 will serve as the ideal platform to promote Spain’s top tourist destinations, attract business travelers, and facilitate new partnerships between Chinese and Spanish tourism stakeholders.

Spanish tourism authorities are already anticipating a surge in visitors from China, and the introduction of direct flights by Cathay Pacific and Iberia will help meet that demand. In 2024, 163,856 Chinese tourists visited Spain, marking a 26% increase from 2019. As air connectivity improves and Spain becomes a more accessible destination for Chinese travelers, the numbers are expected to grow exponentially in the coming years.

With new flight routes from both Cathay Pacific and Iberia, Spanish tourism is set to reach new heights. As travelers arrive in Madrid and other cities, they’ll be met with world-class hospitality that is becoming synonymous with Spanish tourism. This increased air access, coupled with Spain’s reputation as a destination for luxury, cultural heritage, and sunshine, will position the country as a leading choice for Chinese tourists in 2026.

The Hospitality Industry’s Preparation for a Surge in Tourism

As the tourism industry gears up for a surge of international visitors, Spain’s hospitality sector is already preparing for what’s to come. With record-breaking flight connections from China, hotels and resorts are bracing for an influx of Chinese tourists looking to experience Spain’s offerings. Luxury hotels in cities like Madrid, Barcelona, and Seville are expanding their services to cater to the tastes and preferences of Chinese visitors.

Brands like Marriott, Hilton, and Accor are revamping their facilities to accommodate the cultural preferences of their Chinese clientele. VIP rooms, Chinese-language menus, and specialized services are now standard offerings in many high-end hotels, making it easier for Chinese travelers to feel at home while enjoying the beauty of Spain. The growing presence of Chinese guests in Spain has also encouraged the hotel sector to enhance its customer service to ensure that the experience is memorable for these first-time visitors.

Luxury resorts in places like Costa Brava and the Balearic Islands are also ramping up their services, offering exclusive packages and private tours for Chinese travelers. Whether it’s a private yacht tour along the coast or a curated cultural experience in Madrid, these premium offerings cater to the growing demand for high-end services.

Key Tourist Destinations in Spain: What to Expect in 2026

Spain offers something for every kind of traveler, and 2026 will see Chinese visitors flocking to the country’s most iconic cities and regions. From ancient architecture to beach resorts, here’s what travelers can expect from Spain’s top destinations:

1. Madrid: As the capital, Madrid will continue to be a hotspot for both business and leisure tourists. With the new flight connections, Chinese travelers will have easy access to Spain’s grand museums, palaces, and iconic landmarks like the Royal Palace and the Prado Museum.
2. Barcelona: Known for its stunning architecture, including Gaudi’s Sagrada Familia and Park Güell, Barcelona is a top destination for Chinese tourists looking for culture and vibrant city life.
3. Costa Brava: For beach lovers, the Costa Brava offers some of the most scenic coastal views in Spain, making it a prime destination for relaxation and exploration.
4. Seville: Famous for its flamenco performances, Alcázar Palace, and Gothic cathedral, Seville offers travelers an authentic Spanish experience, steeped in history and culture.
5. Balearic Islands: Ibiza and Mallorca are iconic beach destinations that will continue to attract Chinese tourists seeking sun, relaxation, and a bit of nightlife. With new flights making it easier to access these islands, expect more luxury resorts catering to Chinese clientele.

Travel Tips for Chinese Tourists Visiting Spain

1. Book in Advance: Spain’s tourist destinations are becoming increasingly popular, so make sure to book flights and accommodations early, especially for peak travel seasons.
2. Explore Beyond the Cities: While Madrid and Barcelona are must-see destinations, don’t miss Spain’s charming towns and coastal cities. Granada, Toledo, and Bilbao offer unique cultural experiences.
3. Language: While Spanish is the official language, many hotels, airports, and tourist areas offer services in Mandarin. Learn a few key phrases in Spanish to enhance your experience.
4. Cultural Etiquette: Be mindful of Spain’s cultural norms, such as the siesta in the afternoon, when many businesses close for a short rest.
5. Public Transport: Spain’s high-speed trains and metro systems are efficient and easy to use, making it simple to get around the country.
6. Travel Insurance: Given the popularity of Spain as a tourist destination, it’s wise to invest in travel insurance to cover any unexpected issues during your trip.
7. Customs and Shopping: Spain is known for its fantastic shopping opportunities, especially in Madrid and Barcelona. Take home some local souvenirs such as ceramics, Spanish wine, and flamenco items.

A New Era of Travel: China-Spain Connectivity at FITUR 2026

The 2026 FITUR International Tourism Fair in Madrid will be a pivotal moment for the China-Spain tourism relationship. With airlines like Cathay Pacific and Iberia leading the way in enhanced air travel, both countries stand to benefit from an influx of travelers. Spain’s hospitality sector is adapting to meet the growing demand, with luxury hotels and resorts offering services tailored to Chinese visitors.

China and Spain are gearing up for a tourism explosion at FITUR 2026, with Cathay Pacific’s new routes and Iberia’s expanded network set to redefine travel between the two nations. Get ready for unprecedented travel opportunities as these airlines connect travelers to Spain’s top attractions like never before!

As the 2026 tourism season approaches, Spain’s popularity among Chinese travelers is set to reach new heights. With improved air connectivity and an array of tourist-friendly services, this collaboration will redefine global travel. For anyone looking to explore Spain, there has never been a better time to book a flight and immerse yourself in all that this beautiful country has to offer.