China, Taiwan, and Japan Eye Jeju Island’s Tourism Boom, How PATA’s New Deal with Jeju Tourism Org Could Revolutionise Flights and Hotels!

Published on December 5, 2025

China, Taiwan, and Japan are eyeing Jeju Island’s tourism boom: How PATA’s new deal with Jeju Tourism Org could revolutionize flights and hotels! This new collaboration marks an exciting chapter for Jeju Island, as the Pacific Asia Travel Association (PATA) and the Jeju Tourism Organisation (JTO) join forces to create a transformative impact on the island’s tourism sector. With China, Taiwan, and Japan already leading the way in foreign tourist arrivals, the partnership promises to elevate Jeju as a top destination in Asia, driving an increase in MICE tourism, enhancing flight connectivity, and boosting the local hospitality industry. As the island continues to captivate visitors with its natural beauty, rich culture, and eco-friendly tourism initiatives, this collaboration is set to not only attract more international visitors but also shape Jeju’s future as a sustainable and vibrant tourism hub. With airlines expanding routes and hotels upgrading their services, Jeju is on the brink of a tourism renaissance that promises to benefit both travelers and the local economy.

China, Taiwan, and Japan Eye Jeju Island’s Tourism Boom: How PATA’s New Deal with Jeju Tourism Org Could Revolutionize Flights and Hotels!

Jeju Island, a pristine South Korean paradise, is experiencing an exciting tourism renaissance, with a new deal promising to reshape the island’s travel industry. The collaboration between the Pacific Asia Travel Association (PATA) and the Jeju Tourism Organisation (JTO) is set to significantly increase tourism to Jeju, with a focus on sustainable practices, MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, and a surge in airline and hospitality investments. With China, Taiwan, and Japan leading the charge, Jeju’s tourism future looks brighter than ever.

The PATA–JTO partnership, which officially began in December 2025, is more than just a typical tourism agreement. This collaboration aims to elevate Jeju Island as a global destination, offering travelers not only natural beauty but also world-class MICE facilities. The island’s growing reputation as a hub for sustainable tourism is attracting international attention, especially from neighboring Asian countries like China, Taiwan, and Japan. With this newfound focus, Jeju is poised to emerge as a major player in the tourism industry, both regionally and globally.

China, Taiwan, and Japan: Key Players in Jeju’s Tourism Surge

Jeju Island’s tourism sector is currently dominated by visitors from China, Taiwan, and Japan. As of 2024, nearly 70% of foreign visitors to Jeju Island came from China, a statistic that has steadily grown in recent years. Taiwan follows closely behind, with an increasing number of Taiwanese tourists flocking to Jeju, particularly after the island’s efforts to enhance its cultural and environmental tourism offerings. Japan, historically a strong source market for Jeju, has seen fluctuating numbers, but its proximity and ease of travel make it an essential player in the island’s tourism landscape.

The new PATA–JTO deal is expected to further boost the influx of tourists from these countries, particularly in the form of MICE tourism. The partnership aims to increase Jeju’s global competitiveness by providing state-of-the-art infrastructure for large-scale conferences, exhibitions, and events. With South Korea’s overall tourism numbers climbing—foreign tourist arrivals in Korea surged by nearly 13.7% in the first quarter of 2025—Jeju Island is poised to capitalize on this growth. As a major destination for both leisure and business travelers, Jeju’s tourism future looks particularly promising.

How PATA’s New Deal Will Revolutionize Flights to Jeju

One of the most exciting aspects of the PATA–JTO partnership is its potential to transform flight connectivity to Jeju Island. Airlines like Korean Air, Asiana Airlines, Cathay Pacific, and Jeju Air are expected to play a crucial role in this evolution, as demand for flights to Jeju ramps up. Currently, Jeju is well-connected to major Asian cities, including Beijing, Shanghai, Taipei, and Tokyo. The PATA–JTO collaboration is expected to prompt these airlines to expand their route offerings, adding more direct flights and increasing flight frequencies, particularly to underserved markets in Southeast Asia and beyond.

This will make Jeju more accessible than ever before. For example, Korean Air, South Korea’s flagship carrier, already offers daily flights from Seoul to Jeju, but with the increase in demand, additional routes from other cities in East Asia are likely to be added. Similarly, Cathay Pacific, known for connecting Hong Kong with key destinations across Asia, might expand its services to Jeju, catering to the growing number of business and leisure travelers.

Jeju Air, a budget carrier, is also expected to see a boost in traffic as more tourists seek affordable options to visit the island. Budget airlines have seen significant growth in the region, and Jeju’s status as a tourism hotspot makes it an attractive destination for low-cost flights. The collaboration between PATA and Jeju Tourism will likely provide further incentives for airlines to offer special deals, making Jeju a more affordable destination for international travelers.

How the Hospitality Industry Will Benefit from the Jeju Tourism Boom

The hospitality industry is another key beneficiary of the PATA–JTO partnership. As Jeju’s status as a global tourism destination grows, so will the demand for high-quality accommodations. The island already offers a wide range of options, from luxury resorts to budget-friendly hotels, but the increase in MICE tourism and international visitors will push local hotels to upgrade their offerings and expand their facilities.

International hotel chains like Hilton, Marriott, and Accor are likely to take a closer look at Jeju as a potential site for new properties. This influx of major hotel brands would not only boost the island’s reputation as a luxury destination but also provide a wide variety of accommodation options for different types of travelers. For example, high-end resorts and boutique hotels could cater to MICE travelers, offering state-of-the-art conference rooms, meeting spaces, and team-building activities. At the same time, budget hotels and guesthouses will continue to provide affordable options for tourists seeking a more laid-back experience.

Moreover, Jeju’s increasing focus on sustainability will likely lead to a rise in eco-friendly hotels and accommodations. Many tourists are now prioritizing sustainability, and Jeju, with its pristine natural beauty, is the perfect backdrop for eco-conscious tourism. Hotels that adopt green practices, such as using renewable energy, reducing waste, and promoting local culture, will attract environmentally aware travelers, especially those from countries like Japan, Taiwan, and China, where sustainable tourism is becoming a growing trend.

The hospitality industry will also benefit from the increased number of international events hosted on the island. MICE tourism, which is a major focus of the PATA–JTO partnership, requires large venues and a variety of services, including event management, catering, and entertainment. As Jeju becomes a more prominent player in the global MICE industry, the hospitality sector will need to meet the demand for large-scale accommodations and services, creating new job opportunities and driving economic growth.

Flight Details: How to Get to Jeju Island

For travelers looking to visit Jeju, the island is easily accessible by air, with numerous flights operating from major cities in East Asia. Korean Air, the flag carrier of South Korea, offers direct flights from Seoul’s Incheon International Airport to Jeju Island. Jeju Air, one of South Korea’s largest low-cost carriers, operates frequent flights from Seoul, Busan, and other cities in Korea to Jeju. Additionally, Asiana Airlines offers direct flights from Seoul to Jeju, with comfortable seating options and in-flight services.

For international travelers, Jeju is connected to major hubs like Beijing, Shanghai, Tokyo, and Taipei. Cathay Pacific, China Eastern, and Japan Airlines are just a few of the carriers that offer flights to Jeju from these locations. The island’s proximity to neighboring countries, coupled with the growing demand for flights, means that more airlines will likely add direct services in the coming years.

Once you land in Jeju, getting around is relatively easy. The island boasts a well-developed public transportation system, including buses and taxis. However, many visitors choose to rent a car, as Jeju’s scenic spots are spread out, and driving gives travelers the freedom to explore the island at their own pace. Car rentals are widely available at the airport, and most rental companies offer competitive rates.

Travel Tips for Visiting Jeju Island

1. Best Time to Visit: The ideal time to visit Jeju Island is during the spring (April to June) and autumn (September to November) when the weather is mild and pleasant. However, Jeju’s natural beauty can be enjoyed year-round, with different seasons offering unique experiences.
2. Must-See Attractions: Jeju is known for its stunning landscapes, including Hallasan Mountain, a dormant volcano that offers breathtaking hiking trails. Other popular attractions include the Jeju Folk Village Museum, Seongsan Ilchulbong Peak, and the beautiful waterfalls at Jeongbang and Cheonjiyeon. The island is also famous for its traditional haenyeo (female divers), who gather seafood by free diving.
3. Sustainable Travel: As Jeju continues to focus on sustainable tourism, be sure to respect local customs and preserve the island’s natural beauty. Avoid littering, stay on designated trails, and support eco-friendly businesses. Many hotels on the island now offer green options for environmentally conscious travelers.
4. Currency and Payment: The local currency in Jeju is the South Korean won (KRW). While most establishments accept credit cards, it’s always a good idea to carry some cash, especially in more remote areas. ATMs are widely available, and foreign cards are generally accepted.
5. Language: The primary language spoken in Jeju is Korean, but many people in the tourism industry speak basic English. It can be helpful to learn a few basic Korean phrases, especially when visiting less touristy areas.

China, Taiwan, and Japan are eyeing Jeju Island’s tourism boom, and PATA’s new deal with Jeju Tourism Org is set to transform flights, hotels, and travel experiences! Find out how this game-changing partnership could make Jeju the must-visit destination of the decade!

Wrapping Up

Jeju Island’s tourism future is shining brightly thanks to the new collaboration between PATA and Jeju Tourism Organisation. With a focus on sustainable practices, MICE tourism, and an increase in international arrivals, the island is set to become a global tourism leader. Airlines like Korean Air, Asiana Airlines, and Jeju Air will benefit from the rise in demand, offering more flight options for travelers. Meanwhile, the hospitality industry will see an influx of investments, with international hotel brands and eco-friendly accommodations on the rise.

As tourism continues to grow, travelers to Jeju will experience not only a destination rich in natural beauty but also one that offers world-class facilities, exceptional service, and a commitment to sustainability. Whether you’re visiting for a business conference or a relaxing getaway, Jeju Island is ready to welcome you with open arms. With more flights, more hotels, and more attractions, now is the perfect time to plan your trip to Jeju Island.