Thursday, March 7, 2024
Choice Hotels International, Inc. (NYSE: CHH) has announced the grand opening of Everhome Suites in Newnan, Georgia, marking the midscale extended stay brand’s inaugural presence on the East Coast. Situated within a dual-site property alongside the economy extended stay brand WoodSpring Suites, this marks the first instance of two of Choice Hotels’ four extended stay brands operating side-by-side. Both hotels, under the ownership of Turnstone Group, are strategically positioned to cater to the Newnan market, including the City of Hope Cancer Center, and are conveniently less than 40 miles away from downtown Atlanta. Everhome Suites boasts a pipeline of 66 properties as of the conclusion of Q4 2023.
“When Everhome first launched in January 2022, it was the first new midscale extended stay brand to come onto the scene in nearly a decade. We purposefully designed the brand with input from our biggest WoodSpring owners and developers to drive high performance,” said Matt McElhare, vice president for extended stay brands at Choice Hotels. “Now, our developers are recognizing the complementary opportunity, pairing Everhome and WoodSpring on a shared site, which enables them to appeal to a wide range of extended stay guests. Everhome Newnan is our first of six shared site projects planned across the country.”
The demand for purpose-built extended stay accommodations currently surpasses the available supply by a factor of two, establishing this category as one of the most sought-after in the hospitality sector. Choice Hotels anticipates that Everhome Suites will attract a significant portion of its guest demand from discretionary leisure travelers, traveling healthcare professionals, hospital patients, and skilled IT workers seeking upscale amenities. Conversely, for the economy-focused WoodSpring brand, Choice foresees continued demand from blue-collar business travelers, including construction crews and similar demographics.
“We decided to build an Everhome next to our WoodSpring based on the latter’s strong performance, way ahead of our initial projections, and because there is a ton of demand in the Newnan market,” said Turnstone Group CEO Chip Johnson. “We are bullish in this environment based on the performance, the lean operating model, the fantastic Choice Hotels team, and the extended stay category’s resiliency. We look forward to adding more of Choice’s extended stay brands to our portfolio.”
Everhome Suites presents an enticing option for guests seeking spacious accommodations with long-term amenities. Each suite is equipped with fully functional kitchens, luxurious spa-style bathrooms, and adaptable spaces featuring movable workstations, ample closet space, and extra storage. Modern and sophisticated outdoor areas and public spaces, along with 24/7 fitness centers boasting Peloton bikes, guest laundry facilities, complimentary Wi-Fi, and self-service marketplaces stocked with fresh and frozen meal options, further enhance the guest experience.
Nestled at 67 Diplomat Parkway in Newnan, GA, this four-story, 115-room hotel offers a myriad of conveniences, including fully equipped kitchens with full-sized appliances, spa-inspired bathrooms, ample storage, and pet-friendly accommodations. Extra features encompass modern multipurpose lobbies, outdoor leisure spaces, and a round-the-clock self-service Homebase Market stocked with a variety of food, drinks, and groceries. Guests also have access to a state-of-the-art fitness center and around-the-clock laundry facilities.
Everhome Suites participates in Choice Privileges, a renowned rewards program allowing members to earn points on eligible charges for redemption at over 7,000 Choice-branded hotels worldwide. Furthermore, members can accelerate their point accumulation, including through everyday purchases, with the Choice Privileges Mastercard.
Choice Hotels, renowned for its franchise-centric approach and outstanding retention rates, has supported hotel owners since pioneering the nation’s first hotel chain in 1941. Today, Choice offers franchisees cutting-edge cloud-based solutions such as the choiceEDGE guest reservation platform and choiceADVANTAGE property management system, empowering them to manage room rates, distribution channels, and inventory effectively. Moreover, Choice University, recognized as the most awarded learning program in the hospitality industry, delivers tailored and continually evolving learning resources. From pre-opening to ongoing operations, Choice Hotels equips hotel owners with top-tier resources to optimize their investments.
Tuesday, April 30, 2024
Tuesday, April 30, 2024
Tuesday, April 30, 2024
Tuesday, April 30, 2024
Tuesday, April 30, 2024
Tuesday, April 30, 2024
