Thursday, April 11, 2024
Choice Hotels International, Inc. revealed its collaboration today with influencer Jimmy Darts to host two remarkable getaways on TikTok. Jimmy Darts, renowned for his uplifting TikTok and social media content centered around assisting those in need with monetary gifts, will spearhead the campaigns. These initiatives on TikTok and other social platforms are geared towards engaging younger travelers, leveraging Jimmy’s vast audience of 12 million on TikTok and over 23 million across his social media channels. This effort complements Choice’s recent major marketing endeavor, “A Stay for Any You,” featuring actor and writer Keegan-Michael Key. Choice’s extensive array of 22 hotel brands, spanning from luxurious full-service to budget-friendly options, ensures accommodation solutions for all types of travelers.
“Collaborating with Jimmy Darts to give away family trips brings to life how Choice Hotels makes travels come true,” said Noha Abdalla, chief marketing officer, Choice Hotels. “By infusing a blend of authenticity and spontaneity, our goal is to increase awareness with younger travelers on TikTok that Choice has the perfect hotel for every trip and budget just a click away on ChoiceHotels.com.”
Jimmy revealed the giveaway yesterday, where he engaged with numerous individuals at a Los Angeles grocery store and handpicked a family that hadn’t traveled in nine years. They were bestowed with a three-night stay at the Comfort Suites Near Universal Orlando Resort, an orange suitcase, and $7,500 to cover travel expenses for exploring amusement parks in the Orlando, Florida vicinity. The family has since embarked on their adventure, with Choice and Jimmy documenting their journey across TikTok, Instagram, and YouTube.
For the second giveaway, Jimmy chose a waitress in a Los Angeles restaurant who confessed, “I don’t even know what it’s like to be on a plane.” She was gifted A three-night accommodation at the Cambria Hotel Austin Airport plus $7,500 allocated for travel expenses.The cash giveaway aligns with the extensive network of over 7,500 Choice hotels worldwide.
The social media campaign highlights two prominent Choice Hotels brands – Comfort and Cambria Hotels. Comfort hotels provide guests with a consistent, hospitable experience complete with essential amenities and a complimentary hot breakfast, ensuring guests start their day rejuvenated. Cambria Hotels offer contemporary travelers upscale amenities and locally-inspired menus and cocktails to enhance their travel experiences.
Both Comfort and Cambria Hotels participate in Choice Privileges, an acclaimed rewards program where members accumulate points on eligible expenditures during their stays. These points can be redeemed for reward nights at over 7,000 participating Choice-branded hotels across 46 countries and territories. Moreover, with the Choice Privileges Mastercard, members can expedite their point accumulation, including earning points on their everyday purchases.
Monday, April 29, 2024
Monday, April 29, 2024
Monday, April 29, 2024
