CHTA launches Forward Together initiative

Tuesday, March 23, 2021

As the Caribbean tourism and hospitality industry continues to respond and becomes accustomed to challenges arising from the COVID-19 pandemic, the Caribbean Hotel and Tourism Association (CHTA), which is the region’s chief association representing the interests of the private sector, has launched Forward Together initiative, which encourages industry stakeholders to join their colleagues for supporting the trade association.

To quote Vanessa Ledesma, CHTA’s Acting CEO and Director General, “With the growing deployment of vaccines worldwide, we are encouraged by industry research indicating that travelers’ views towards international travel are increasingly favorable, and confirming that Caribbean countries and territories continue to be some of the most desired destinations for leisure travel.”

“For the past year CHTA has directed much of its attention towards the pandemic response as we have developed resources and programs to mitigate the impact of COVID-19, restore the viability of the hospitality and tourism sector, promote public health measures, and bolster traveler and employee confidence,” Ledesma added.

Keeping in mind the needs of the industry, CHTA has developed a broad collection of COVID-19 resources, including the Caribbean Tourism Health Safety Training Series, wide-ranging industry health safety guidelines and related training approved by the Caribbean Public Health Agency (CARPHA). The association also has hosted more than 25 live webinars addressing issues ranging from trends in travel demand and concerns over travel safety to risk management. It has also hosted Caribbean Tourism Fireworks, which is a series of virtual press conferences providing destination updates to the industry, media and consumers.

Ledesma said to the stakeholders that for the first time in almost 40 years, Caribbean Travel Marketplace, the premier annual meeting where Caribbean hospitality and tourism professionals assemble with regional colleagues and international buyers and sellers, will be held virtually this year.

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