City Express by Marriott Transforms Travel Landscape in the U.S. and Canada, Expanding with One Hundred New Hotel Signings to Meet Surging Demand

Published on December 18, 2025

City Express by Marriott recently achieved a major milestone by securing 100 signed agreements for properties across the U.S. and Canada. This accomplishment signifies the growing demand for midscale, affordable accommodations in these regions. By 2025, six of these properties have already opened, with an additional four slated for opening by year’s end. This rapid expansion reflects the company’s dedication to meeting the needs of budget-conscious travelers in North America, where the demand for such lodging continues to rise.

Marriott’s Vision for Regional Growth

Marriott has set its sights on expanding its regional brands to secure a global footprint. Originally established in the Caribbean and Latin America (CALA) regions, City Express by Marriott is now making significant strides in North America, particularly in the U.S. and Canada. The brand’s expansion extends to the Asia Pacific region as well, with two City Express by Marriott properties scheduled to open in Osaka, Japan, signaling its entry into APEC (Asia Pacific excluding China).

City Express by Marriott is designed to cater to travelers in search of affordable, efficient accommodations. The brand’s focus is to deliver value-driven stays without sacrificing essential modern amenities. As part of Marriott’s broader strategy, Bonvoy, its loyalty program, is used to engage customers and attract a broader range of guests. Additionally, the brand adopts a conversion-friendly model, enabling quick property openings, which is particularly appealing for hotel owners looking to join the Marriott family. City Express by Marriott properties offer a range of facilities, including complimentary breakfast, high-speed internet, and modern rooms tailored for both business and leisure travelers.

Strategic Locations for City Express by Marriott Properties

Several City Express by Marriott properties have already opened or are planned for high-demand areas across North America. These strategic locations cater to local and international travelers looking for convenient, affordable lodging. Key properties include:

• City Express by Marriott Kissimmee: A 197-room property near Orlando, a top destination for leisure travelers. The hotel offers easy access to theme parks and entertainment venues.
• City Express by Marriott Dulles: Situated near Dulles Airport and less than an hour from Washington, D.C., this property will feature 90 rooms and undergo a renovation before its opening. The hotel is designed to cater to business and leisure travelers with easy access to the airport and capital city.
• City Express by Marriott Amarillo: Located in the Texas Panhandle, this 73-room property serves road-trip and regional travelers. The hotel provides a comfortable, budget-friendly stay for guests exploring Amarillo and the surrounding areas.
• City Express by Marriott Sandusky: Positioned near Lake Erie, this 50-room hotel is perfect for families visiting nearby attractions such as water parks, wildlife areas, and amusement parks.
• City Express by Marriott Carson City: In Nevada’s capital, this 86-room hotel will provide convenient access to both business and leisure destinations, making it ideal for a wide range of travelers.

The Impact of City Express by Marriott on the Travel and Hospitality Industry

The expansion of City Express by Marriott is poised to significantly impact both the hospitality and travel industries. By focusing on offering affordable, reliable accommodations, the brand appeals to a wide variety of travelers, ranging from families on vacation to business travelers seeking budget-friendly lodging.

As the brand continues to expand in key locations such as Kissimmee, Dulles, Amarillo, and Carson City, it ensures that these City Express by Marriott properties are located in high-traffic areas, catering to the rising demand for affordable stays. Locations like Kissimmee and Amarillo are particularly attractive to family tourists, while Dulles and Carson City are more likely to appeal to business travelers. As more City Express properties open in these high-demand destinations, accessibility for travelers will improve significantly.

In addition, the integration of the Bonvoy loyalty program plays a crucial role in the growth of the brand. By fostering stronger customer relationships and encouraging repeat visits, Marriott strengthens its customer base. This expansion strategy is expected to diversify the midscale hotel market, offering more options for travelers who prioritize both affordability and comfort.

Meeting the Growing Demand for Affordable, Quality Hotels

As City Express by Marriott grows, it fills a key gap in the midscale hotel market by addressing the demand for affordable, high-quality hotels, especially in destinations popular for both tourism and business travel. Today’s travelers are increasingly seeking budget-friendly lodging that doesn’t compromise on quality, and City Express by Marriott delivers just that. With a focus on modern hotel experiences, the brand provides value-conscious guests with quality accommodations at reasonable prices.

The demand for affordable accommodations is especially strong in regions such as Florida, Texas, Virginia, Nevada, and Ohio. These areas are popular among both leisure and business travelers, and by placing properties in these regions, Marriott offers travelers more options, ensuring convenient, budget-friendly places to stay.

For travelers, this expansion means an increase in choices regarding quality, location, and affordability. With properties in highly desirable areas, City Express by Marriott serves families heading to amusement parks, business travelers needing proximity to major airports, and road-trip enthusiasts looking for affordable, comfortable accommodations.

Strategically Positioned for Both Business and Leisure Travelers

The continued growth of City Express by Marriott emphasizes Marriott’s focus on catering to both business and leisure travelers. The brand’s strategic locations, such as those near Orlando’s theme parks and Washington, D.C.’s business hubs, allow Marriott to target a wide variety of guests. Whether staying for work, family vacations, or regional getaways, guests can rely on City Express for convenient accommodations with essential amenities.

Key offerings such as free breakfast, high-speed internet, and modern rooms add extra value for guests seeking practical, affordable stays. This approach allows Marriott to provide a modern hotel experience that fulfills travelers’ needs without exceeding their budgets.

Long-Term Success for City Express by Marriott

Looking toward the future, the outlook for City Express by Marriott remains strong. With a strategic emphasis on value, affordability, and convenience, the brand is well-positioned for long-term growth. As Marriott continues to expand its portfolio, it will further solidify its presence in the midscale hotel market, catering to travelers looking for practical, reasonably priced lodging options.

The continued expansion of City Express by Marriott will mean more affordable accommodations for travelers in prime locations. As Marriott refines its model and continues to expand its portfolio, City Express will solidify its place as a key player in the global hospitality industry.

The Positive Impact of City Express by Marriott

The rapid expansion of City Express by Marriott across North America and beyond highlights the growing need for affordable, high-quality lodging options. By strategically placing properties in desirable destinations, Marriott is enhancing the variety of choices for travelers who prioritize value and convenience. With 100 signed agreements and a robust growth strategy, City Express is set to make a significant impact on the midscale hotel market.

For travelers, this expansion means more affordable, convenient accommodations in high-demand areas. Whether for business or leisure, City Express by Marriott offers travelers more choices. Marriott’s commitment to providing high-quality, affordable accommodations ensures that City Express by Marriott will continue to be a major contributor to the overall growth of the hospitality industry, providing reliable, budget-friendly hotels to travelers across North America and beyond.