Clarks Collection Expands in Gujarat, Targets Spiritual Travelers with Special Shivratri Package

Thursday, March 7, 2024

The Somnath Clarks Collection is introducing an exclusive offer in honor of Shivratri, available until April 10, 2024. This initiative aims to boost spiritual travel and is tailored to meet the interests of young explorers, those seeking spiritual enrichment, and experience-driven tourists. With establishments already in Vadodara and Bhavnagar, their goal is to establish the Somnath site as their premier location in Gujarat. By the close of FY 2024, the company plans to expand its portfolio by adding ten new locations, eyeing growth in areas such as Ajmer, Udaipur, Kumbalgarh, and Ahmedabad.

Focusing on those journeying for spiritual reasons, the Somnath Clarks Collection is strategically placed a short walk from the Somnath Temple, a pivotal site dedicated to Lord Shiva and reputedly the first among the 12 jyotirlingas in India. Drawing an impressive annual visitation of 8 to 9 million, the hotel offers a two-night, three-day stay package. This package includes accommodations, meals, a guided temple visit with a priest to facilitate Pooja, and a comprehensive one-day tour of Somnath.

The facility boasts 50 rooms across five different categories, alongside a 5000 square foot banquet hall, a vegetarian restaurant serving Satvik cuisine, and amenities such as a gym and spa. Commitment to sustainability and responsible travel is at the forefront of the hotel’s ethos, offering varied experiences aimed at distinct traveler demographics. The establishment has received positive feedback from solo voyagers, families, spiritual seekers, and millennials alike.

The founders are dedicated to fostering a sustainable tourism ecosystem, emphasizing local construction, employment, and experiences.

Mr.Prakash Bedi, Vice President of Clarks Collection shares, “India has witnessed a major surge in spiritual tourists in the past few years. Somnath holds a special significance for Hindus. This Shivratri we have launched a special package keeping our guests’ interests in mind. We believe experience plays an important role in the hospitality industry, and we are curating personalized experiences for our guests. As a national hospitality player, we have policies in place for responsible tourism. Appropriate measures are in place to ensure the sanctity of the holy city is left undisturbed. We are going to invest in technology infrastructure and will use AI and deep tech to reach out to the right audience. We want to play a significant role in spreading awareness around India’s diverse spiritual culture to the world.”

The brand is committed to stimulating the local economy, with 80% of staff being locally sourced and trained. They advocate for a zero-plastic policy and prioritize the use of local building materials whenever possible.

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