Colombia hosts 100th Business Matchmaking Forum in Cartagena

Monday, March 4, 2024

ProColombia, the promotional arm of the country under the Ministry of Trade, Industry, and Tourism, is delighted to announce the upcoming 100th edition of its premier exports event, the Business Matchmaking Forum. Set to take place at Cartagena’s Convention Center from April 22nd to 26th, this event marks a significant milestone in Colombia’s international trade initiatives.

As the foremost international trade promotion endeavor in Colombia, the Forum serves as a vital platform for companies across various sectors to engage in personalized meetings with global buyers. This edition anticipates the participation of 2,000 exporters representing key industries such as agri-business, textiles, industries 4.0, and manufacturing, alongside 1,000 buyers from 60 countries, with the United States standing out as the primary commercial partner.

Colombia’s strategic location, bridging trade routes in both the Pacific and Caribbean regions, coupled with its nearshoring advantages and competitive production costs, positions it as an attractive trade destination. The nation’s dynamic economy spans diverse sectors like metalworking, manufacturing, textiles, and apparel, offering sourcing opportunities for international stakeholders.

Furthermore, Colombia’s burgeoning tech sector enhances its appeal, particularly for collaborations with U.S. tech firms.

American buyers attending conferences in Colombia consistently praise the nation for its high-quality products, diversity, creativity, sustainability, and exceptional service, underscoring the potential for fruitful and mutually beneficial business relationships.

The inaugural Business Matchmaking Forum by ProColombia debuted in Cartagena in 1997, featuring 200 international buyers and 400 Colombian exporters. This milestone edition aims to spotlight Colombia’s regional evolution and thriving business ecosystem on the global stage.

Beyond the Forum, Colombia invites visitors to explore its natural beauty, diverse wildlife, breathtaking landscapes, and delightful cuisine. With excellent flight connections, Colombia is easily accessible for both business and leisure travelers alike.

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