CreARTivity Festival: Worcester’s new gem for cultural tourism

Wednesday, March 13, 2024

Script Haven, an independent bookshop in Worcester, is poised to introduce a new cultural festival during the May half term, named the CreARTivity Festival. Scheduled from May 26 to May 31, this festival aims to weave together literature, music, and art, presenting an array of activities suitable for families and evening entertainment.

By integrating events hosted in collaboration with other independent local businesses, the festival is set to offer a diverse cultural experience. This initiative is anticipated to significantly boost local tourism, inviting travelers to immerse themselves in Worcester’s vibrant creative scene, thereby appealing to a broad spectrum of visitors beyond just music enthusiasts.

With a lineup that includes notable authors and artists such as Guy Hale, Carla Kovach, and Charley Barnes among others, the festival promises to be a celebration of creativity and talent. Venues like Spin the Black Circle and Sugar Daddies will serve as hosts for various festival events, enriching the local cultural fabric.

Script Haven, already known for its established open-mic events and book launches, will utilize the CreARTivity Festival to further cement its status as a hub for Worcester’s creative community. The festival’s rich program is designed to enhance the city’s appeal as a travel destination, offering tourists an opportunity to explore the arts in a welcoming and engaging environment.

Leena Batchelor, the owner of Script Haven, expressed her pride in the bookshop’s rapid evolution into a central figure in Worcester’s creative landscape. The festival, along with other scheduled book launches and events, underscores Script Haven’s commitment to fostering a space where creativity thrives and is accessible to all.

Batchelor’s role in the community, coupled with her involvement in the arts, reinforces the festival’s potential to draw visitors and enhance the local tourism industry. As the festival gears up to open its doors, it promises to offer an enriching experience for both residents and travelers, contributing to Worcester’s cultural tourism and the wider creative economy.

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