HKTB launches ‘Arts In Hong Kong’ initiative to elevate Cultural Tourism with innovative Harbourfront experiences

Monday, March 18, 2024

Explore the vibrant art and cultural tapestry woven throughout the city! The Hong Kong Tourism Board (HKTB) is actively championing the “Arts in Hong Kong” initiative to position the city as a leading destination in the global art and cultural sphere. Through continuous year-round promotions and the sponsorship of diverse international art events held in Hong Kong, coupled with unique artistic experiences along the picturesque Victoria Harbour waterfront, HKTB aims to showcase the city’s rich cultural offerings. Additionally, HKTB collaborates with the travel industry to introduce exclusive tourism packages, enticing visitors to embark on immersive art and cultural expeditions in Hong Kong.

Mr Dane Cheng, HKTB Executive Director, said, “World-class arts and cultural events are
taking place in Hong Kong one after another. Through our year-round promotional platform ‘Arts in
Hong Kong’, the Tourism Board actively promotes the series of art and cultural happenings in town
riding on the momentum of ‘Art March’. Together with our diverse promotions on different channels,
we strive to showcase Hong Kong’s unique art appeal and reinforce the city’s role as the East-meetsWest centre for international cultural exchange. Focusing on the trend that in-depth experiences are
highly sought after by visitors, the HKTB will encourage the travel trade to jointly bring in art and
cultural tourism products with unique characters, and step up promotional efforts across various
platforms to bring in visitors to Hong Kong.”

Attracting diverse visitors from various angles to embark on an exceptional journey through art and culture:

1) Unveiling art and cultural offerings to captivate discerning travelers:

As a series of vibrant art and cultural activities unfolds in Hong Kong in the upcoming months, the HKTB, in collaboration with travel agencies across Mainland markets, aims to entice Mainland consumers with exclusive travel packages featuring luxurious accommodations and access to premier art fairs or cultural attractions. These curated experiences are designed to inspire travelers to explore Hong Kong’s rich artistic and cultural landscape. Additionally, strategic partnerships with Mainland airlines will introduce enticing air ticket giveaways during Art March, further driving visitor footfall and expenditure in Hong Kong.

2) Hosting over 100 media representatives for immersive local experiences; bolstering global visibility through integrated marketing efforts:

The HKTB endeavors to position Hong Kong as a prominent player in the global art and cultural arena through a multifaceted promotional approach, including:

• Inviting more than 100 media representatives from diverse international regions, including Mainland China, South Korea, Japan, the US, Canada, Australia, and Italy, to partake in Hong Kong’s vibrant art and cultural events. Collaborative initiatives between HKTB and the Information Services Department (ISD) will facilitate the storytelling of Hong Kong’s art scene.
• Crafting engaging content such as art and cultural maps and highlighting photo-worthy spots across Mainland social media platforms like WeChat, Xiaohongshu, Douyin, and Weibo. Collaborations with influential Key Opinion Leaders (KOLs) will amplify positive word-of-mouth.
• Extensive promotion of art and cultural events on the HKTB’s official website and social media channels, complemented by collaborations with renowned artists like Paperboyo to create captivating social media content featuring iconic Hong Kong landmarks.
• Comprehensive promotion along the Victoria Harbour coastline, including thematic posters in Central and vibrant decorations at the HKTB’s Kowloon visitor center in Tsim Sha Tsui, encouraging both visitors and locals to immerse themselves in Hong Kong’s artistic and cultural offerings.

3) Introducing innovative Harbourfront art and cultural experiences:

This year, the HKTB introduces novel Harbourfront experiences, showcasing world-class art and cultural activities along the iconic Victoria Harbour from a fresh perspective, enabling visitors and locals to immerse themselves in the city’s rich cultural tapestry. Key highlights include:

• Collaborations with renowned events such as Art Central and Art Basel Hong Kong, featuring curated art pieces inspired by Hong Kong’s cultural diversity.
• The presentation of immersive installations like “A Path to Glory – Jin Yong’s Centennial Memorial,” commemorating the literary legacy of Jin Yong with augmented reality technology.
• Other captivating events such as Art@Harbour 2024, offering mesmerizing light installations and interactive art experiences along the Harbourfront.

4) Offering a time-limited “Arts in Hong Kong Harbour Tour”:

From March 24th to 31st, the ‘Arts in Hong Kong Harbour Tour’ presents visitors with a unique opportunity to explore diverse art installations along Victoria Harbour. Guided by knowledgeable tour guides aboard the traditional Chinese junk boat DukLing, participants will discover Hong Kong’s vibrant art scene while witnessing the breathtaking transformation of Victoria Harbour from day to night.

Promotion of city-wide art and cultural happenings:

In addition to the international arts events along Victoria Harbour, the HKTB supports various international arts and cultural programs throughout the city, including ComplexCon, French May Arts Fest, and the Affordable Art Fair. By promoting these events on its platforms, the HKTB aims to enhance Hong Kong’s global exposure and solidify its reputation as a premier travel destination.

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