Cross Hotels & Resorts makes major impression at WTM 2023, unveils exciting brands

Wednesday, November 8, 2023


Cross Hotels & Resorts, a major hospitality business situated in South East Asia, has announced its participation in World Travel Market 2023, which will take place from November 6th to 8th at ExCeL in London, UK.

Cross Hotels & Resorts is looking for strategic relationships and sales possibilities at World Travel Market 2023. The firm intends to improve its position in the travel industry in the United Kingdom and worldwide.

Their team will be on hand at the Thailand Stand: S10-216 to present their newest advancements, discuss cooperation prospects, and share insights into their ongoing worldwide expansion goals. This event offers as a strategic networking opportunity for industry experts, travel lovers, and possible partners.

“We are embarking on an exhilarating journey to redefine the future of hospitality. Our relentless commitment to innovation and our ambitious expansion plans signal our unwavering dedication to providing exceptional experiences to our guests and unparalleled opportunities for our partners,” said Harry Thaliwal, CEO of Cross Hotels & Resorts.

Cross has a broad portfolio of over 28 exceptional hotels scattered throughout four countries: Thailand, Indonesia, Vietnam, and Japan. Each of these properties is associated with one of their six different and distinct brands: Cross, Cross Vibe, Away, Lumen, Kaura, and Cross Collection.

From exquisite villa resorts to out-of-the-ordinary city hotels, each property in the Cross portfolio provides a unique and remarkable guest experience.Since its purchase by the Flight Centre Travel Group in 2017, the firm has been on an path of worldwide development, establishing itself as one of the fastest-growing players in the hospitality sector.

Cross Hotels & Resorts is driven by a steadfast commitment to significant expansion, seeking to increase its portfolio from 28 to 100 hotels by 2028. Their goal is to become the leading Hotel Management company in the Asia-Pacific area, providing creative alternatives to worldwide chains.

The recent introduction of three new brands – Lumen, Kaura, and Cross Collection – strengthens this strategy even further. These brands provide investors and visitors with various options that are distinguished by innovation and complementarity.

With a strong existing presence in Thailand, Indonesia, Vietnam, and Japan, Cross is also strategically evaluating prospects in Cambodia, Malaysia, and Singapore, with future ambitions to bridge Oceania and Asia by entering the Australian market. To further expedite this expansion, the business has launched a conversion brand and white label solution, cementing its position as a leading player in the Asia Pacific hotel market.

Cross Hotels & Resorts is creating waves in Bali, consolidating its footprint on the Indonesian island with four current hotels and five more in various phases of development.The signing of a significant Hotel Management agreement with PT. Grha Swahita (BIP Group) is the most recent addition to this thriving portfolio.This relationship will see Cross Paasha Bali Seminyak become a part of an exclusive portfolio on January 1st, 2024.

Cross Paasha Bali Seminyak is a contemporary and attractive hotel with 99 elegantly constructed keys, creating a tranquil and relaxing atmosphere.It has a total of 55-square-meter rooms spread across three floors, with an additional 10 suites on the higher floors affording excellent views. The spacious 110-square-meter Penthouse Suite with spectacular ocean views is ideal for families and small parties.
Cross Hotels & Resorts CEO Harry Thaliwal expressed enthusiasm for Bali’s expansion chances, emphasizing the island’s natural beauty and potential.

A new brand, Kaura, and its flagship property, Kaura Bali, has also been launched which demonstrates the group’s dedication to sustainable tourism. Kaura Bali, which is set to open in 2024, is charmingly tucked in the lush, biodiverse hills of Karangasem, East Bali, and is the product of a direct relationship with the Manggis locals.

It began with the repair of a critical irrigation system vital to the local community’s rice farming and has since expanded to provide visitors with an immersive village experience that includes activities such as tending organic farms and rice paddies, participating in cookery classes, and indulging in holistic wellness experiences.

Cross Hotels & Resorts has extended its portfolio with the launch of the new Lumen brand and its inaugural property, Lumen Bangkok Udomsuk Station, in keeping with its mission to delivering creative and distinctive lodging.

Lumen Bangkok Udomsuk Station, which is set to open in January 2024, will include 102 uniquely designed guest rooms as well as a beautiful rooftop infinity pool. Lumen Bangkok Udomsuk Station, conveniently located near Suvarnabhumi International Airport and BITEC Bangna, provides easy access to Bangkok’s key attractions and features complimentary shuttle busses for travelers to experience the colorful city.

Cross Hotels & Resorts’ commitment to providing distinctive and outstanding guest experiences in sought-after places is reflected in these initiatives, as the company continues to revolutionize hospitality across the world.

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