Deann Donohue, Vice President, Mastercard shares her thought on sustainability at FITUR 2024

Monday, January 29, 2024

Deann Donohue, Vice President, Business Development at Mastercard, emphasises sustainability’s paramount importance at FITUR 2024. She highlights Mastercard’s commitment to reducing carbon footprints through initiatives like the calculation of carbon and participation and the sustainable projects, underscoring the Mastercard dedication to environmentally conscious travel and tourism practices.

Importance in Education

In response to evolving traveller trends, such as sustainable tourism and support for local economies, Mastercard ensures that its strategies align with these values with tourism innovation hub. Mastercard facilitates education and resources for destinations to promote small businesses and reduce travellers’ carbon footprints. Initiatives like the calculation of carbon provide travellers with insights into their environmental impact, while collaborations with third-party organisations assist small businesses in minimizing their carbon footprint.

Dedication on Sustainability Management

Mastercard’s dedication to sustainability extends beyond individual initiatives. Through participation in initiatives like the tourism innovation hub and many other eco-friendly projects associated with private and public sector, Marstercard actively contributes to global reforestation efforts. Mastercard’s presence at FITUR 2024 Madrid serves as a testament to its commitment to collaboration across sectors. By fostering dialogue and ideation among stakeholders from both the public and private sectors, FITUR 2024 provides a platform for innovating end-to-end travel experiences.

Deann Donohue praises FITUR Madrid 2024 as an invaluable opportunity for industry leaders to convene, exchange insights, and shape the future of travel. With the Tourism Innovation Hub at its core, Mastercard remains at the forefront of driving transformative change in the travel industry, ensuring that each traveller’s journey is not only seamless but also sustainable and inclusive.

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