Dragon Year Bash: Jiangsu’s mix of tradition and tech

Friday, February 2, 2024

To celebrate the upcoming Chinese New Year, known as the Year of the Dragon, @Visit Jiangsu (the official account of Jiangsu Provincial Department of Culture and Tourism) is organizing the event “Happy Chinese New Year: Embracing the Year of the Dragon with the Charm of Jiangsu” from February 1 to February 17. This event seamlessly blends tradition and technology to engage a wide audience.

@Visit Jiangsu aims to captivate the interest of the younger generation by exploring Jiangsu’s unique cultural elements using innovative methods such as AR, AI, and cloud technologies. Beyond showcasing the Charm of Jiangsu, the event promises guests an exciting and joyful Chinese New Year experience.

In the era of rapidly advancing technologies like Metaverse, AR, and VR, the integration of 2D and 3D realms has gained popularity worldwide. During the “Happy Chinese New Year” event, @Visit Jiangsu will introduce various interactive activities, including online mystery box giveaways, Chinese New Year AR filters, and AI Dragon Year painting challenges, providing a global audience with insights into the rejuvenating culture of Jiangsu.

Simultaneously, @Visit Jiangsu plans to release an entertaining MG animated video highlighting Chinese New Year customs in Jiangsu. Narrated by an international student exploring Jiangsu, the video offers a glimpse into authentic Chinese New Year experiences, helping viewers worldwide understand traditional Jiangsu culture. On February 9, Chinese New Year’s Eve, the “2024 Happy Chinese New Year ‘Charm of Jiangsu’ Art Festival Online” will be live-streamed on YouTube, featuring diverse performances that seamlessly blend Jiangsu culture with Chinese New Year celebrations.

Adding to the excitement, Charm of Jiangsu will debut at New York City’s Times Square on February 9, 2024. A 15-second fast-cut video on a massive 1,675-square-meter screen will showcase the beauty of Jiangsu’s landscapes, delicacies, culture, and way of life, captivating tourists from around the globe.

With a steadfast commitment to showcasing the charm of the East, @Visit Jiangsu has garnered 2.2 million followers across five major international social media platforms. With its top-notch content, substantial fan base, and innovative creative approach, @Visit Jiangsu stands out among all other Chinese provincial cultural and tourism social media accounts.

This unique “Happy Chinese New Year” event serves as an excellent opportunity for the global audience to connect with Jiangsu and discover the hidden beauty of this enchanting land. Through positive cultural exchanges, @Visit Jiangsu bridges the gap between the East and the West, sparking genuine interest in Chinese culture and inspiring millions to explore Jiangsu.

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