Tuesday, February 27, 2024
AHLA: Unveiling the “Dignity of Work Pledge” to create 100K hours of employment for underserved groups, backed by the U.S.’s leading hotel association.
The Hospitality Industry’s Leading Association in the U.S., in collaboration with Procure Impact, an innovative B2B marketplace dedicated to uplifting marginalized communities, proudly introduced the “Dignity of Work Pledge” today. This significant initiative aims to generate 100,000 hours of paid work for populations often left behind.
Numerous entities within the hospitality sector are actively pledging to enhance their social footprint positively and sustainably by integrating their supply chains with purposeful procurement. Procure Impact offers a platform for businesses to source goods in a manner that aligns with their goals for social betterment.
Procure Impact’s platform stands out by exclusively featuring vendors who employ people who have traditionally faced hurdles in finding employment. This includes, but is not limited to, trafficking survivors, military veterans, vulnerable youth, refugees, individuals with disabilities, and those who have encountered poverty, imprisonment, homelessness, mental health challenges, trauma, or addiction issues.
The platform not only facilitates ethical sourcing for companies but also quantifies the social impact of each purchase by tracking the employment hours generated. This feature simplifies the process for companies in the hospitality industry to monitor and report on their social impact objectives and advancements.
Companies in the hospitality industry that commit to the “Dignity of Work Pledge” are agreeing to increase their procurement from vendors listed on Procure Impact’s marketplace. They also agree to consistently report their progress, which will be publicly available on the AHLA’s Responsible Stay initiative’s website.
The Responsible Stay initiative by AHLA brings its members together under fundamental sustainability practices, emphasizing ethical sourcing, energy saving, water preservation, and minimizing waste.
“We believe the hospitality sector is uniquely positioned to harness its purchasing power to create unique and meaningful guest experiences and change millions of lives in the process. We are excited to partner with so many pioneers in hospitality who are building spaces and places grounded in belonging and purpose through the products that they feature and purchase,” said Procure Impact Founder & CEO Lauren McCann.
“Responsible sourcing is all about delivering value to guests while creating positive social and environmental impacts,” said AHLA President & CEO Chip Rogers. “Procure Impact makes it easy for hospitality companies to do just that.”
The initiative has garnered support from foundational partners such as Davidson Hospitality Group, Pyramid Global Hospitality, Sage Hospitality Group, CoralTree Hospitality, Atrium Hospitality, Pacific Hospitality Group, Modus Hotels, and 21c Museum Hotels. These participating entities oversee more than 110,000 hotel rooms across the country, showcasing their commitment to this cause.
“A job is one of the most transformative ways to help someone improve their life. By purchasing through Procure Impact, we get quality products and know that our company is having a lasting impact in our communities by creating job opportunities for people who wouldn’t otherwise have access to work,” said Kenzie Vath, Vice President of Strategic Partnerships at Pacific Hospitality Group.
“At Atrium, we take social and environmental responsibility very seriously and see it as a business imperative because of the significant correlation to the lives and health of the communities we serve. We are committed to providing an unparalleled vacation experience. Procure Impact helps us elevate the guest experience with wonderful products that inspire and delight our customers,” said Chris O‘Donnell, Chief Operating Officer, Atrium Hospitality.
“We firmly believe that a strong sense of community is essential. For the past 40 years, Sage has been dedicated to making an impact in the neighborhoods where we live, work, and play, and we are honored to partner with Procure Impact as we double down on our commitment to lead with purpose and accelerate our impact,” said Daniel del Olmo, President, Sage Hospitality Group.
“At Davidson Hospitality Group, we believe that strong community bonds elevate exceptional hospitality from profit-focused to people-first. Our partnership with Procure Impact goes to the core of who we are as a company — how we live our values to always do what’s right and serve others with love,” said Thom Geshay, CEO & President, Davidson Hospitality Group.
Tags: AHLA, Dignity of Work Pledge
Saturday, April 27, 2024
