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easyJet and Musement expand partnership for enhanced travel experiences

Wednesday, January 17, 2024

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TUI Group is making significant strides in the Tours & Activities sector, with its digital platform, TUI Musement, securing a key role as the experiences partner for easyJet, a prominent European airline. Expanding on the established collaboration between TUI Musement and easyJet holidays initiated in 2022, the partnership now extends to easyJet leveraging TUI Musement’s digital platform solutions and meticulously curated global selection of experiences. This development allows all easyJet customers, whether booking flights or package holidays, to access a plethora of excursions, activities, and attraction tickets spanning hundreds of destinations across Europe and beyond. Notably, easyJet joins a roster of B2B partners, including booking.com, trip.com, TourScanner, and Eurostar, who benefit from TUI Musement’s extensive tours & activities portfolio.

Peter Ulwahn, CEO of TUI Musement, expressed enthusiasm about the collaboration’s growth, stating, “A great example of our growth roadmap: Following our initial work together, we are delighted to now expand our partnership and offer a diverse portfolio of thousands of the best excursions, activities and attraction tickets to all easyJet customers.” This reinforces TUI Musement’s standing as the preferred partner for tours and activities in the travel industry.

TUI Musement’s efforts culminated in the creation of a new Tours & Activities digital platform seamlessly integrated with the easyJet website. This platform enables customers to book a wide array of local experiences in all easyJet destinations when securing their flights, either through the dedicated webpage activities.easyjet.com or the easyJet app.

The partnership ensures a diverse and high-quality portfolio of excursions, activities, and attraction tickets adhering to rigorous standards in terms of quality, health and safety, and sustainability. Customers can enjoy peace of mind and the convenience of paperless tickets, featuring QR codes for easy scanning at the activity’s outset or venue entrance. Push notifications provide valuable reminders for location and timing leading up to the scheduled experience.

Whether exploring the Vatican museums, the Pyramids of Egypt, or opting for adventures like a catamaran cruise in Santorini, a 4×4 adventure in Madeira, or the thermal baths of a Polish mountain village, the collaboration with Musement ensures a diverse range of options for every customer, all backed by a best price guarantee. Excursions, activities, and attraction tickets are available for booking on the easyJet app post-flight confirmation or via the dedicated site activities.easyjet.com at any time.

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