Tuesday, April 9, 2024
Celebrity Cruises® extends a captivating invitation to discerning travelers: Step aboard and immerse yourself in a world where unmatched experiences await on a premium voyage at sea. ‘Nothing Comes Close SM’, the new brand positioning and identity from Celebrity Cruises, makes its global debut on April 8th. This launch follows the enthusiastic reception of Celebrity Ascent SM in late 2023 and the eagerly anticipated arrival of Celebrity Xcel SM in 2025.
Crafted to embody Celebrity’s distinctive blend of intimate service reminiscent of small ships and the excitement of larger vessels, ‘Nothing Comes Close’ becomes the cornerstone of the cruise line’s brand identity, spanning from media and advertising to travel advisors and onboard experiences. It embodies the promise of a premium vacation, satisfying curiosity, surpassing expectations, and offering unparalleled moments.
“Our guests tell us that Celebrity vacations are unparalleled. From the thoughtfulness of our crew, to the excitement of entertainment and activities, guests tell us that ‘Nothing Comes Close’ to the way we make them feel,” said Laura Hodges Bethge, President of Celebrity Cruises. “Our new brand position packages this feeling in a memorable and compelling way.”
This brand essence comes to life through a confident and playful creative style, employing a technique known as ‘True Eye View’ to capture the essence of a Celebrity vacation from the guest’s perspective. This unique visual approach sparks curiosity and immerses viewers in the moment, distinguishing Celebrity from the rest.
“This isn’t just a brand campaign. This is who we are. It embodies the spirit of what sets a Celebrity Cruises vacation apart,” said Michael Scheiner, Senior Vice President and Chief Marketing Officer, Celebrity Cruises. “The creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations.”
Celebrity launches the ‘Nothing Comes Close’ campaign with a comprehensive media strategy, combining witty messaging with authentic imagery to reinforce its reputation for forging emotional connections with guests.
Explore ‘Nothing Comes Close’ content on the official Celebrity Cruises YouTube channel.
Tuesday, April 30, 2024
