Expansion of digital advertising of Amadeus in the Americas

Wednesday, January 10, 2024

Amadeus’ specific digital publicity platform and facilities, which are exclusive to the travel sector, have been unveiled in the Americas based on recognized achievements in the EMEA area.

Amadeus for Destinations is continuing to grow in the Americas. Amadeus’ Media Solutions offers Destination Management Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) a comprehensive interpretation of their digital publicity campaigns. Following effective functioning in the Europe, Middle East, and Africa (EMEA) area for more than 2 years, Amadeus is now offering a similar standard of competence to their clients in the Americas.

This customized publicity solution is driven by Amadeus’ exclusive Demand Side Platform (DSP), which at present is live for customers with worldwide promotions encompassing the Americas, with current progress in the U.S.

The squad for Amadeus’ Media Solutions works with DMOs and CVBs to aid in attracting tourists to their destinations with the help of digital media promotions. Beginning with the promotion procedure, the Amadeus squad delivers a treasure trove of information by taking into account quest and reservation tendencies prior to introducing a campaign.Likewise, the company-owned publicity platform allows custom-made promotions to reach people in a better way with actual travel purposes and improves media spend with machine learning representations that are based on AI.

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