Expedia Group Expands Global Reach with Exciting New Partnership Announcements

Wednesday, March 13, 2024

Expedia Group is revolutionizing travel accessibility for all by extending its international presence through innovative and growing alliances, supported by top-tier travel technology and resources.

“Our purpose-built technology is transforming the travel industry, and we continue to invest in this space to bring new capabilities to our partners and expand their opportunities to reach travelers within our global ecosystem,” said Alfonso Paredes, President of Private Label Solutions. “This translates to unparalleled travel options, competitive pricing, and unique experiences for travelers, while simultaneously unlocking growth for all.”

“We’re constantly deepening relationships with established global travel brands and providing startups and entrepreneurs the scale needed to propel their growth,” said Greg Schulze, President of Travel Partners and Media. “Combined with Expedia Group’s transformative technology, our valuable media network inspires travelers across our global brands, while creating significant value for our partners.”

Asia Pacific region witnesses new growth avenues with Expedia Group amidst a travel boom in the best year since the pandemic:

1. Exploring Australia’s Depths: Through strategic collaborations with Expedia Group Media Solutions, entities such as Tourism and Events Queensland, Tourism Tropical North Queensland, Tourism Northern Territory, and Brisbane Economic Development Agency are enhancing tourism experiences, promoting sustainable travel, and highlighting Australia’s rich cultural heritage and historical landmarks. These partnerships are boosting the region’s visibility and attracting more visitors with Expedia’s advertising solutions, including native advertising, PassportAds, and YouTube videos.
2. Luxurious Escapes in Japan: Ikyu, a premier Japanese service for luxury hotel and restaurant bookings, has embraced Expedia Group’s Rapid API, expanding its offering to include over 20,000 additional global properties. This upgrade on their international platform also introduces a points system for customer loyalty rewards.
3. Broadening China’s Travel Options: Top Town Travel, a veteran IATA-certified travel agency established in 2000, has opted for Expedia Group’s extensive hotel inventory through the Rapid API. This move allows Top Town Travel to offer a wider range of accommodations to both inbound and outbound Chinese tourists.

North American travel entities leverage Expedia Group’s partnerships to tap into increasing demand through branding, technology, and advertising collaborations:

1. Creating Lasting Travel Memories: Alaska Airlines has introduced “Alaska Vacations,” a comprehensive travel portal powered by Expedia Group’s advanced White Label Template. This integration offers travelers an all-in-one booking experience, including flights, car rentals, and hotels, with additional benefits for Alaska Airlines Mileage Plan Members and Visa cardholders.
2. Elevating Travel with United Airlines: After successful rollouts in multiple countries, United Airlines enhances its United Hotels platform with Expedia Group technology, offering MileagePlus members the chance to earn or use miles on a vast selection of accommodations and enjoy special services at VIP Access properties.
3. Showcasing New Orleans: As the Official Travel Partner for the 2024 New Orleans Jazz & Heritage Festival, Expedia Group will feature its Travel Partner Program participants through the Expedia Live Jazz Fest Travel Hub, tapping into a prime audience.
4. Serving Corporate Travelers: Stockotels, now utilizing Expedia Group’s Rapid API, offers a tailored selection of accommodations ranging from luxury to budget-friendly options in over 130 countries to its corporate clients.
5. Empowering Independent Agents: The partnership between Expedia Travel Agent Affiliate Program (TAAP) and the TRAVELSAVERS network enables independent agents to access Expedia Group’s vast inventory and competitive pricing, enhancing their service offerings to clients.
6. Bridging Local and Global in Brazil: Uniao Nacional das Agencias de Viagens (UNAV), one of Brazil’s leading host agencies, has partnered with Expedia TAAP to streamline the booking process for agents with access to global travel options.
7. Advancing Corporate Travel Management: Paytrack, a comprehensive Brazilian platform for managing expenses and corporate travel, now integrates Expedia Group’s Rapid API for an enhanced business travel experience, including special amenities and discounts.

As Europe and the Middle East gear up for unprecedented travel demand, Expedia Group’s partners are dedicated to delivering exceptional travel experiences:

1. Expanding Travel Choices with IAG Loyalty: A new agreement with Expedia Group enables British Airways Executive Club and other IAG loyalty programs to offer competitive rates and access to a vast array of destinations and properties worldwide, utilizing the Rapid API technology.
2. Enhancing Football Fan Experiences: A collaboration between Radisson Hotels and Expedia Group provides Liverpool FC fans booking through the Expedia Live microsite with unique benefits, demonstrating Expedia Group’s strong commitment as the Official Travel Partner.
3. Luxurious Stays in Dubai: The iconic Burj Al Arab Jumeirah joins Expedia Group’s VIP Access program, offering guests exclusive benefits and enhancing the travel experience, signifying the allure of luxury accommodations.
4. Expanding Hotel Choices for Business and Leisure: Hirondelle, an Italian travel firm, has launched Book For Work, a B2B hotel booking platform powered by Expedia Group’s Rapid API, catering to corporate and agency travel needs with a wide selection of global hotels.
5. Promoting Qatar as a Premier Destination: Visit Qatar and Expedia Group are collaborating to increase global interest and demand for Qatar through creative campaigns, data insights, and extended reach via Expedia Group’s B2B network, showcasing Qatar’s attractions to a worldwide audience.

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