Fanaya Hotel Brings Modern Luxury to Jeddah, Strengthening Saudi Arabia’s Tourism Landscape

Published on November 25, 2025

Brassbell Hospitality has just opened its first Fanaya property, a new brand aimed at providing design-oriented, culturally-sensitive accommodation, in Jeddah, a bustling entry point to the Red Sea and its most dynamic urban centre. Jeddah will also be the first city in Saudi Arabia to host a Brassbell establishment. The opening of the Fanaya Hotel marks the beginning of a multi-phased expansion of Brassbell Hospitality in the Saudi Arabian Hospitality Market, contributing to the development of the establishment of the Saudi Arabian Hospitality Market.

Targeting Foreign Direct Investment to diversify the economy and stimulate tourism, Saudi Arabia is experiencing rapid growth in the travel and tourism sector. The opening of the Fanaya Hotel in Jeddah demonstrates the Saudi Government Vision to provide the Kingdom with high-standard culturally sensitive accommodation and, in this way, respond to the expectations of the Saudi Vision 2030, the Vision to increase travel and tourism activities to and within the Kingdom for the benefit of its residents and international visitors.

Fanaya Hotel: Culturally and Aesthetically Constructed Hospitality

Located in the heart of Jeddah, Fanaya Hotel has benefited from the proximity of the new business hubs, the Jeddah Corniche, and the City’s tourist locations. In the hospitality business, Fanaya is the first and only business to integrate Saudi culture to contemporary design in hospitality.

Fanaya has 180 rooms and suites, uniquely designed to enhance the comfort and elegance of a guest’s stay. Internal design has incorporated the motifs of the surrounding culture and history to enrich with the modern lifestyle of the region. Fanaya doesn’t only serve a stay, but an experience of luxury entwined with cultural heritage and authenticity.

Amenities provided include an outdoor rooftop, a full spa, a fitness studio, a variety of restaurants from local to international, and a lounge. Fanaya also provides more specialist amenities to business people, and hosts events like banquets, which require more advanced technology meeting rooms.

Jeddah: A Central Area for Saudi Tourism

Jeddah has long been a major site for tourists in Saudi Arabia due to its amalgamation of ancient history along with modern developments in architecture and attractions. In addition to being a highly commercialised city, Jeddah has been the center point for pilgrims travelling to Mecca to perform the Hajj and Umrah as it is the first city in Saudi Arabia, as well as for historical tourism, as it has a UNESCO World Heritage site. Also, Jeddah has a more modern secular culture and so is a highly sought venue for many other tourists looking for beautiful beaches, shopping, culture, and entertainment.

As tourism diversification continues in the Saudi city of Jeddah, the recent opening of Fanaya Hotel is a travel accommodation addition for visitors. In the past few years, the city has invested heavily in travel related businesses, including shopping centres such as modern malls, luxurious hotels, and other amenities and cultural attractions. Saudi Arabia has a developed plan to increase its share of international tourism and so Jeddah, as a cultural and economic center and with its prime location on the Red Sea, will be a major site for international tourists.

Saudi Arabia’s Growing Hospitality Sector

The hospitality sector of Saudi Arabia has seen the rapid influx of both international and local hotels and their developments in the Kingdom. Notably, the Saudi Vision 2030 initiative that seeks to diversify the economy and decrease the Kingdom’s dependence on oil has also made inclusion of the tourism sector in its initiatives. Consequently, the government has launched a range of programs to appeal to international tourists by investing in the necessary infrastructure, events, and luxury accommodation developments.

The Fanaya Hotel is one of hospitality industry players’ newest developments that support the Saudi Arabia’s increase in the inflows of international and domestic visitors. Notably, the hotel provides a quality accommodation offering while also serving to present Saudi Arabia’s modern developments and cultural heritage. This is important for stimulating the interest of tourists that seek to acquire an immersive and unique experience. Fanaya Hotel is a reflection of the combination of luxury and local culture to satisfy the growing demands in tourism.

Sustainability and Future Expansion Plans

In keeping with the international trend in making tourism sustainable, the Fanaya Hotel has also been built with tourism in mind. The hotel uses, integrates, and installs systems that are energy efficient and constructed with renewable materils constructed with renewable and sustainable materils waste reduction technologies. Expected sustainability will become a hallmark of Fanaya purposed sustainable hospitality with future hotel developments in the Kingdom.

In the future, Brassbell Hospitality will add Fanaya to other major cities in Saudi Arabia, like Riyadh and Dammam in the Eastern Province. This expansion of the bran will also contribute to the Kingdom’s aim of welcoming over 100 million tourists a year by 2030. The demand and to add more hotels and accommodations that are ethnically appropriate and culturally responsive, high-standard hotels is available to do to in all the Saudi Arabia diverse.

Connecting with Global Tourists

Fanaya Hotel in Jeddah is expected to serve numerous tourists, like international businessmen and women, pilgrims, holiday makers, and families. Jeddah with its strong tourism, cultural, and historical tourism in the country is a good center for people to visit all the other attractions in Saudi Arabia.

The establishment of the Fanaya Hotel also aligns with the growth of medical, cultural, and business tourism in Saudi Arabia. With the influx of global travellers and the diverse purpose of visits, the hospitality industry will have more and more top-performing hotels able to deliver premium services. The hospitality industry will also have more access to high-performing hotels able to deliver premium services.

Conclusions

The Fanaya Hotel in Jeddah opens another chapter in the hospitality history of Saudi Arabia and its global trends and potentials, coinciding with the country’s ambitious hospitality Vision 2030. The Fanaya Hotel also Brassbell’s first property in the Kingdom and its first fully owned hotel. The Fanaya Hotel is a new hotel yet to become a tourist magnet for Saudi Arabia and is an advanced facility of the modern and luxurious hotel. The Fanaya is ever-expanding in the Kingdom, making it a major contributor to Saudi Arabia tourism and its global accessibility to tourism.