FITUR Screen 2025 Unveils an Innovative Program to Explore Screen Tourism Trends, Sustainability Initiatives, and Global Collaboration Opportunities

Published on January 7, 2025

The seventh edition of FITUR Screen is set to take place at the International Tourism Trade Fair from January 22 to 26, 2025, further solidifying its role as a pivotal platform for advancing screen tourism. Organized by IFEMA MADRID in collaboration with the Spain Film Commission, the event underscores the immense potential of the audiovisual sector in promoting tourism, attracting leading experts and stakeholders from both industries.

Expanding Global Reach

This year, FITUR Screen will witness a broader international presence during the 45th edition of the fair, paving the way for global destinations to showcase their resources and forge partnerships for developing screen tourism initiatives. Domestically, the focus will remain on spotlighting Spain’s rich cultural heritage and diverse natural landscapes as prime filming locations.

Recognizing Excellence in Screen Tourism

The event will continue its tradition of acknowledging exceptional contributions to screen tourism with the prestigious ‘Ambassador of the Year’ and ‘Best Production’ awards. These accolades honor significant achievements in enhancing Spain’s reputation as a global filming hub and increasing the visibility of the audiovisual industry worldwide.

Insights into Screen Tourism: News and Programs

Attendees will have the opportunity to explore how audiovisual productions transform the image of tourist destinations, drive economic growth, and spark international interest in lesser-known regions. FITUR Screen’s innovative program will feature:

• Interactive sessions and presentations with renowned experts from the tourism and audiovisual sectors.
• Discussions on trends and strategies for effective collaboration between destinations.
• Exploration of technological advancements in promoting filming locations.
• Insights into sustainability initiatives and the role of filming in fostering cultural development and social change.

A Must-Attend Event for Industry Professionals

As screen tourism continues to bridge the gap between the audiovisual and tourism sectors, the seventh edition of FITUR Screen promises to be an essential gathering for industry professionals. It offers a unique platform to exchange ideas, share expertise, and collectively shape the future of these intertwined industries.

By highlighting the economic, cultural, and social impacts of screen tourism, FITUR Screen 2025 reaffirms its commitment to driving innovation and collaboration, making it an unmissable event for all stakeholders.