For excellent global growth, Trip.com Group awarded

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In the 2023 Forbes China Global Brands Selection 30&30, Trip.com Group has been awarded as one of the Leading Brands as a major breakthrough. This award is given as a recognition of its excellent global growth in the last two decades. Trip.com Group takes part in the selection in its inaugural year, together with other leaders of the industry like smart home appliance maker Skyworth, automaker BYD, and real-time engagement platform developer Agora.io.

Forbes China’s 30&30 selection rejoices the brands that were originated in China and have successfully shown their strong growth trajectories and followed front-line innovation on the world stage.

Structuring on the inheritance of their predecessors, brands taking the risk of going overseas in recent years have seen richer business knowledge and profit, novel technology, and stronger market influence.

Around thirty brands this year, that have proved their creativity and have attained important industry impact, as well as thirty individuals that contributed to brand globalization, were chosen and recognized by Forbes China in the list.

They are privileged to be listed among several other brands that have broken new records on the path to globalization, said Han Feng, Head of Marketing at Trip.com. The selection recognizes the strategy of Trip.com Group toward – Local Focus, Global Vision.