France, Spain, UAE, Japan, and South Africa Ready to Transform Travel: How Globant’s Agentic Protocol Will Revolutionise Airlines like Emirates, Air France, Qatar Airways, Lufthansa, and South African Airways

Published on February 15, 2026

France, Spain, and the UAE are on the brink of revolutionizing the travel experience with the launch of Globant’s groundbreaking Agentic Protocol for Tourism. Unveiled at the World Economic Forum (WEF) 2026, this innovative AI-driven protocol is poised to transform the way travelers experience every step of their journey—from booking flights to checking into hotels. In a world where delays, cancellations, and fragmented services often plague the tourism industry, this new system promises to provide seamless coordination across airlines, airports, hotels, and other service providers. As the tourism sector continues its post-pandemic recovery, these countries are leveraging cutting-edge technology to create smoother, more efficient travel experiences. With global travel demand soaring—expected to surpass 1.5 billion international arrivals by 2026—the timing couldn’t be more perfect. Major airlines such as Emirates, Air France, and Qatar Airways, along with top hotel chains, are integrating into this AI-driven ecosystem, ensuring that travelers no longer need to worry about missed connections or disrupted plans. The Agentic Protocol aims to be the ultimate game-changer, providing travelers with personalized, stress-free journeys while transforming the tourism industry as a whole. In a world where every minute counts, this protocol promises a future where travel is not just about getting from one place to another—but about doing so seamlessly, with every detail taken care of behind the scenes.

France, Spain, UAE, Japan, and South Africa Ready to Transform Travel: How Globant’s Agentic Protocol Will Revolutionize Airlines like Emirates, Air France, Qatar Airways, Lufthansa, and South African Airways

The world of travel is about to change, and the catalyst for this transformation is the introduction of Globant’s Agentic Protocol for Tourism. Unveiled at the World Economic Forum in Davos, Switzerland, this groundbreaking initiative is set to reshape the entire tourism ecosystem, focusing on the seamless integration of airlines, hotels, and other travel-related services. The Agentic Protocol aims to solve a major issue in the tourism industry: coordination failure. For decades, travelers have had to juggle various systems, rebooking flights, notifying hotels, and changing transport arrangements manually in case of disruptions. Now, with the power of artificial intelligence (AI), these issues may become a thing of the past.

The implementation of the Agentic Protocol will have a significant impact on both the airline and hospitality industries, particularly in countries like France, Spain, the UAE, Japan, and South Africa. These countries, which are some of the most popular travel destinations globally, are ready to benefit from the seamless experience AI promises to deliver. The integration of airlines such as Emirates, Air France, Qatar Airways, Lufthansa, and South African Airways into this protocol ensures that travelers can enjoy a more cohesive, efficient, and stress-free travel experience.

France, Spain, UAE, Japan, and South Africa Ready to Transform Travel

France, Spain, the UAE, Japan, and South Africa are leaders in global tourism. These countries have long been popular for their rich cultural histories, world-class attractions, and sophisticated hospitality services. However, as tourism continues to grow, these countries face challenges in managing high volumes of visitors. Coordinating between airlines, hotels, airports, and other services has often led to inefficiencies, particularly when travelers experience delays or disruptions. Globant’s Agentic Protocol is poised to solve these problems by introducing an AI-driven shared coordination layer that ensures all travel providers work together to offer seamless, hassle-free experiences for tourists.

The Agentic Protocol’s introduction comes at a pivotal time, with global tourism bouncing back after the pandemic. In 2025, international arrivals reached an all-time high of 1.52 billion people, with the tourism sector contributing more than 10% of global GDP. The airline and hospitality industries are set to play a key role in maintaining this upward trajectory. But as demand increases, so does the need for better systems that can manage and enhance the traveler experience. The Agentic Protocol provides just that, bringing AI into the forefront of the industry.

How Globant’s Agentic Protocol Will Revolutionize Airlines like Emirates, Air France, Qatar Airways, Lufthansa, and South African Airways

The aviation industry has long been at the forefront of innovation, with airlines constantly introducing new technologies to improve flight experiences. The introduction of Globant’s Agentic Protocol for Tourism will elevate this to a new level by enabling airlines to fully integrate with each other and other tourism services. Emirates, Air France, Qatar Airways, Lufthansa, and South African Airways will benefit greatly from this unified system, offering passengers smoother transitions from flights to hotels and onward travel services.

In practical terms, AI agents will handle disruptions such as flight delays automatically, communicating directly with airports, hotels, and even car rental services to ensure that travelers experience minimal inconvenience. For example, when a flight delay is detected, the Agentic Protocol will ensure that the airline notifies the airport, which then informs the hotel and other travel providers. As a result, travelers will no longer need to make frantic calls to rearrange their plans—the AI will do it all for them. This will lead to fewer missed connections, quicker rebookings, and a more seamless journey from start to finish.

Emirates, one of the world’s leading airlines, already uses advanced technology to streamline its services, but the addition of AI coordination across the entire travel ecosystem will take their operations to new heights. Similarly, Air France and Qatar Airways will be able to reduce customer service costs while improving the overall experience by automating many of the manual processes involved in handling delays and disruptions. As these airlines embrace the Agentic Protocol, they will position themselves as industry leaders in customer service innovation.

The seamless integration of these airlines into the Agentic Protocol will also have a profound impact on the hospitality industry. Leading hotels in France, Spain, Japan, and South Africa will be able to enhance their offerings by connecting directly to the AI-driven system, enabling real-time updates on guest arrivals, delays, and other essential details. As a result, hotels like the Four Seasons in Dubai or Hilton Hotels in Paris can better manage their guest expectations, adjust check-in times, and offer more personalized services.

Tourism Industry Transformation: A Seamless Experience from Airport to Hotel

The tourism industry as a whole stands to gain significantly from the introduction of Globant’s Agentic Protocol. By automating the coordination between airlines, airports, hotels, and other service providers, the entire travel experience will become much more efficient. Countries like Spain and Japan, which are already major tourism hubs, will benefit from smoother transitions for international tourists. For instance, Japan has long struggled with managing high volumes of visitors during peak seasons, often causing delays and frustrations at key destinations like Tokyo and Kyoto. The integration of AI will ensure that hotels, local transport, and even restaurants are notified of arrivals and delays, allowing them to adjust accordingly.

The shift from a fragmented system to a coordinated one will significantly improve the traveler experience, ensuring that visitors spend more time enjoying their vacations and less time dealing with the logistics of getting from one place to another. Countries that rely heavily on tourism revenue, such as South Africa, will also see positive economic impacts. With smoother operations, more tourists are likely to return, knowing that their trips were more enjoyable and hassle-free.

The Role of Airlines in This Transition

Airlines will play a crucial role in the success of the Agentic Protocol. As the global aviation industry rebounds from the effects of the pandemic, passenger numbers are expected to reach over 4.5 billion by 2026. With such high demand, airlines like Lufthansa and Qatar Airways must adapt to ensure that they can continue to provide top-tier service while managing increasing passenger numbers. AI-driven coordination will allow these airlines to reduce operational costs, improve customer satisfaction, and ensure that flights run smoothly despite delays or other unforeseen disruptions.

Additionally, the hospitality industry will see massive improvements in guest management. Hotels, resorts, and even tourist attractions will benefit from AI-powered bookings that update in real-time. The Marriott International group, for example, could use AI to notify hotel staff when a guest’s flight is delayed, allowing them to adjust check-in times and prepare rooms ahead of schedule. This kind of integration will streamline operations for both the airlines and hotels, making them more efficient and capable of meeting the needs of modern travelers.

Practical Benefits for Tourists: Travel Tips

As a tourist, embracing the Agentic Protocol will bring numerous benefits. Here are a few travel tips to make the most of this new technology:

1. Stay Updated with Real-Time Information: As the Agentic Protocol rolls out, airlines and hotels will communicate more effectively. Keep your travel apps updated and signed in to receive instant notifications about any disruptions or changes to your travel plans.
2. Enjoy Personalized Experiences: AI will be able to tailor your travel experience based on your preferences. From choosing the best flights to selecting the right hotel room, the system will optimize your journey based on what you value most.
3. Plan with Confidence: With seamless coordination between your airline and hotel, you can rest assured that your journey will be smoother than ever. If you’re flying on Qatar Airways or Lufthansa, for example, you can expect more personalized care and proactive solutions to any issues that arise during your trip.
4. Simplify Your Itinerary: AI-powered systems will help you plan and manage your itinerary in real time, adjusting for delays, cancellations, and other issues. You’ll receive updates for everything from flight status to hotel check-in times, ensuring a seamless travel experience.
5. Be Prepared for a New Era of Tourism: The tourism industry is moving towards a more automated, connected, and seamless future. Get ready for an experience where AI takes care of the details, allowing you to focus on enjoying your destination.

What This Means for the Future of Global Tourism

The introduction of the Agentic Protocol for Tourism represents a major step forward for the global tourism industry. As more countries like France, Spain, UAE, and Japan adopt this new system, travelers can expect fewer disruptions, quicker rebookings, and a smoother overall experience. The coordination between airlines, airports, hotels, and other service providers will ensure that the travel process is more efficient and less stressful for everyone involved.

The role of airlines such as Emirates, Qatar Airways, and Lufthansa in this transformation cannot be overstated. By leveraging the Agentic Protocol, these airlines will provide travelers with faster, more personalized services, making them stand out in an increasingly competitive market. Likewise, the hospitality industry will benefit from the seamless integration of AI into their operations, improving guest experiences and operational efficiency.

France, Spain, and the UAE are set to revolutionize travel with Globant’s Agentic Protocol for Tourism, a cutting-edge AI system that ensures seamless coordination across airlines, hotels, and services. This innovative protocol promises to transform the travel experience, offering hassle-free journeys for travelers worldwide.

Final Thoughts

Globant’s Agentic Protocol for Tourism is set to revolutionize the travel industry in ways previously imagined only in science fiction. With AI now coordinating every step of the travel process—from flights to hotels to transportation—tourists can look forward to a more efficient, personalized, and stress-free experience. As Emirates, Air France, Qatar Airways, Lufthansa, and South African Airways lead the way, countries like France, Spain, and Japan are poised to embrace this cutting-edge technology, ensuring that the future of tourism is as seamless as it is exciting.