Fred Dixon Takes the Helm of Brand USA, Ushering a New Era in American Travel

Thursday, April 4, 2024

Fred Dixon is appointed as the new CEO of Brand USA, promising a vibrant future for US tourism, as heralded by Geoff Freeman of the U.S. Travel Association.

Geoff Freeman, the President and CEO of the U.S. Travel Association, has released a statement regarding the appointment of Fred Dixon as the new president and CEO of Brand USA, the national marketing body dedicated to promoting travel to the United States. Freeman expressed his views on Dixon’s upcoming tenure, highlighting the importance of Dixon’s role in enhancing America’s travel sector.

In his statement, Freeman warmly welcomed Fred Dixon to his new position, emphasizing the significance of Brand USA in the American tourism landscape. He conveyed his confidence in Dixon’s capabilities to lead Brand USA, noting Dixon’s experience and commitment to the travel industry. This transition marks a pivotal moment for Brand USA as it continues its mission to attract international visitors to the United States, with Freeman expressing optimism about the organization’s future under Dixon’s leadership.

“Fred Dixon is a world-class destination marketing professional with a keen eye for talent and successful marketing strategies. His 20-plus year experience in New York City and focus on metrics, accountability and achieving ambitious goals are critical attributes as Brand USA writes its next chapter.

“Fred’s deep relationships across the business community and throughout the travel industry position him extraordinarily well to lead Brand USA and build on the strong foundation provided by Chris Thompson. The U.S. Travel Association—and the entire travel industry—congratulates Fred on this well-deserved new opportunity and looks forward to partnering with him to steer Brand USA into the future.”

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