Brand USA opened IPW 2023 with an immersive press conference showcasing the USA as an unrivalled travel destination, as well as the reveal of the organization’s latest consumer marketing campaign, provided international travel forecast, and consumer sentiment insights. IPW is …

Brand USA, the destination marketing organization for the United States, today announced the newly appointed and reappointed directors who will comprise its 2023 board of directors. Todd Davidson, chief executive officer of Travel Oregon, will serve as board chair. Davidson …

U.S. Travel Association President and CEO Roger Dow issued the following statement on the full Senate passage of the $1.5 trillion omnibus spending bill, which includes the Restoring Brand USA Act to provide $250 million in relief funding to the …

As Brand USA looks ahead to the recovery of cross-border travel, the destination marketing organization for the United States, invites the Canadian travel trade to register to attend Focus On Canada hosted on Brand USA Global Marketplace on January 13 …

Brand USA has conducted a second destination training webinar for travel professionals across India. The live webinar highlighted the diverse offerings of four U.S. destinations: Alabama, Lake Tahoe (California and Nevada) and New Orleans (Louisiana), and Chicago (Illinois).

U.S. senators Roy Blunt, R-Mo., Amy Klobuchar, D-Minn., Cory Gardner, R-Colo., and Catherine Cortez Masto D-Nev. recently announced that their legislation to reauthorize Brand USA passed the Senate and would reach the president’s desk. Brand USA is a public-private partnership …

  Brand USA, a leading U.S. tourism marketing organization, Thursday hosted the 13th annual U.S.-China Tourism Leadership Summit in Seattle on the U.S. west coast.     The the 13th annual U.S.-China Tourism Leadership Summit in Seattle on the U.S. …

A leading U.S. tourism marketing organisation, Brand USA, hosted the 13th annual U.S.-China Tourism Leadership Summit Thursday in Seattle.   The two-day event, which was held in partnership with the Chinese Ministry of Culture and Tourism, is “the marquee opportunity” …

The number of Chinese tourists visiting the US went down during the current trade dispute between the two countries; hence, Brand USA is turning to a Chinese pop star in the hope of reversing the situation.   Jane Zhang, known …

The marketing efforts of Brand USA are generating high ROI as per a study by Oxford Economics. Brand USA is the destination marketing organization for the United States. It is driving significant incremental international visitation and spend, which is helping …