Genna Panagopoulos Joins Minor Hotels as Vice President of Development for North America, Set to Lead Expansion and Franchise Initiatives Across the Region: New Update

Published on November 19, 2025

Minor Hotels has appointed Genna Panagopoulos as its new Vice President of Development for North America, marking a pivotal moment in the company’s strategic growth. With over 14 years of expertise in hospitality development, brand strategy, and investment, Panagopoulos is well-positioned to spearhead the expansion of Minor Hotels in key North American markets.

A Proven Leader in Hotel Development

Panagopoulos brings extensive experience from her time at IHG (InterContinental Hotels Group), where she was instrumental in expanding luxury and lifestyle brands across the Americas. Her work spanned brands like InterContinental, Regent, Kimpton, and Vignette Collection, positioning them for successful growth and development.

Her experience in feasibility studies, brand positioning, and market expansion has equipped her with the knowledge necessary to navigate the complexities of the North American hospitality landscape. With this deep understanding of the market, she is set to lead Minor Hotels’ ambitious plans in the region.

Driving Growth and Expansion Across North America

In her new role, Panagopoulos will focus on expanding Minor Hotels’ portfolio across North America, securing new franchise and management agreements for the company’s diverse range of brands. Her appointment is part of Minor Hotels’ broader strategy to introduce its flexible franchise model into North America, creating new opportunities for hotel owners and developers.

With a portfolio that spans urban properties, resorts, and branded residences, Minor Hotels aims to increase its presence in major U.S. cities, as well as key Canadian markets. Panagopoulos’ leadership will be critical in making this growth a reality, especially in an increasingly competitive hospitality environment.

Expanding the Brand Portfolio in the U.S. and Canada

Minor Hotels has an established portfolio of brands that include Anantara Hotels & Resorts, Tivoli Hotels & Resorts, Avani Hotels & Resorts, and NH Collection Hotels & Resorts, among others. These well-regarded brands are primed for expansion in North America, and Panagopoulos will be at the forefront of driving that development.

Her role will involve tailoring strategies to bring these brands into key North American markets, ensuring that Minor Hotels capitalizes on the growing demand for high-quality accommodations. Whether it’s luxury resorts or branded residences, Panagopoulos’ strategic vision will ensure the brand portfolio is well-positioned to meet the needs of travelers in North America.

Strategic Vision: A Global Push for Growth

This appointment aligns with Minor Hotels’ broader goal to expand its global footprint. The company has set an ambitious target of increasing its portfolio to 850 properties by 2027, and Panagopoulos’ expertise will play a key role in helping the company achieve this goal.

Minor Hotels’ expansion strategy is twofold: to continue its success in established markets and push into new territories, particularly emerging markets where there is untapped potential. This dual approach will ensure that Minor Hotels can diversify its operations while reinforcing its position in the global hospitality sector. Panagopoulos’ leadership will be integral to ensuring the company remains competitive in both mature and developing markets.

Franchise Model to Accelerate Expansion

A critical part of Minor Hotels’ growth strategy is the expansion of its franchise platform in North America. As hotel owners increasingly seek flexibility in their operations, the franchise model provides a solution that allows them to align with a globally recognized brand while maintaining operational autonomy.

By offering franchise agreements, Minor Hotels can accelerate its growth in North America, ensuring the company can establish a stronger presence in both major cities and desirable resort destinations. This model is designed to cater to the evolving needs of hotel owners and developers, giving them the flexibility to succeed while benefiting from Minor Hotels’ established brand and operational support.

Unlocking the Potential of North America’s Hospitality Market

North America, with its strong hospitality sector, represents a significant growth opportunity for Minor Hotels. Panagopoulos’ leadership will be vital as the company looks to tap into the region’s demand for upscale hotels, resorts, and branded residences. The growing trend of experiential travel, combined with increasing demand for luxury accommodations, positions Minor Hotels for success as it expands across the United States and Canada.

Panagopoulos is uniquely qualified to guide Minor Hotels through the complexities of the North American market. With her wealth of experience and a keen understanding of the hospitality industry’s dynamics, she is set to lead the company’s efforts to secure strategic partnerships and expand its brand offerings in this lucrative market.

“Genna’s appointment marks a significant step in our growth journey across North America and Canada. Her extensive experience in hotel development and deep understanding of the luxury and lifestyle segments within the asset light model will enhance our ability to build long-term partnerships with owners and investors in the region”, said Laia Lahoz, Chief Assets and Development Officer at Minor Hotels Europe & Americas.

Looking Ahead: A Strong Future for Minor Hotels

The appointment of Genna Panagopoulos as Vice President of Development for North America is a critical step for Minor Hotels as it pursues its growth objectives. Her extensive background in hospitality development and strategic brand management will be key in ensuring the company’s success in North America and globally.

As Minor Hotels works toward its ambitious goal of reaching 850 properties by 2027, Panagopoulos’ leadership will help solidify the company’s position as a key player in the hospitality industry, ready to meet the evolving needs of travelers and hotel owners alike.