Tuesday, August 8, 2023
Kerala has unexpectedly garnered praise from Goa, which has long been one of India’s most well-liked tourist destinations, when its tourism minister, Rohan Khaunte, mentioned “Kerala’s success story” of bringing in both “quality” and “quantity” visitors, in the Goa Assembly on Friday.
Goa was obliged to learn from nearby rising markets like Kerala after a reduction in the number of wealthy Russian tourists during the post-pandemic period.
The number of foreign tourists to Goa and Kerala did not significantly differ during the pre-pandemic period, but there was a significant decline in arrivals in Goa following the pandemic, while Kerala has started to regain lost business by repositioning itself in the international market.
In 2022, there were 1,69,005 international tourists who arrived in Goa, compared to 3,45,549 in Kerala, almost twice as many.Despite Kerala’s comparatively strong foot traffic during the post-pandemic period, industry sources claimed the State still had a long way to go.
Kerala offers a wide range of items, including backwater, beach, and highland tourism. Additionally, Kerala has been successfully luring tourists from abroad thanks to its wellness tourism industry.
Goa has been drawing foreign tourists thanks in large part to its busy beaches and late-night festivities.
A senior official from the department of tourism told The Hindu that it was encouraging to see that other tourist locations have begun to emulate Kerala’s success.This was also anticipated to present some difficulties for the State in the upcoming years.
The State offered a variety of goods to satisfy both “quality” and “quantity” tourists’ wants. In contrast to Goa’s neon party scenes and beach celebrations, Kerala showed off its village life to visitors from other countries.
“For instance, when the G20 Sherpa meeting was hosted in Rajasthan’s Udaipur, Rajasthan spent around ₹30 crore for hosting the event, while Kerala had to spend only ₹1.98 crore for hosting two events each in Kumarakom and Kovalam and one in Ernakulam, showcasing Kerala’s village life and cultural programmes.
The delegates who attended the summit were unanimous in praising the State. Prime Minister Narendra Modi himself lauded Kerala. This underscores the potential of the State, but a lot needs to be done to tap its full potential. Kerala will soon unleash a campaign blitzkrieg in Russia and other Commonwealth of Independent States (CIS) countries as it’s one of the least tapped sectors so far,” said the officer.
Tags: goa, India, kerala tourism
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
