GoNexus Group Unveils New Hospitality Partnerships Division to Transform the Hospitality Sector with Digital Solutions and Strategic Growth

Published on February 25, 2025

GoNexus Group, a prominent player in the experiences and mobility travel sector, has launched a new division, Hospitality Partnerships, marking a significant step toward enhancing its leadership role in the tourism industry. The company is firmly focused on integrating cutting-edge digital solutions and advancing sustainability initiatives in the hospitality sector.

At the helm of this transformative division is Javier Arévalo, a seasoned leader with deep expertise in digital transformation and innovation within the hotel industry. His leadership is complemented by two strategic additions: Daniel Espinal, who will head the Optimization department, and Evelin Melgarejo, who will drive Business Development. Their combined experience will help position GoNexus Group as a pioneer in redefining guest experiences and maximizing profitability for its hospitality partners.

The Hospitality Partnerships division is designed to bridge the gap between hotels and guests, leveraging an omnichannel approach that integrates both digital and physical touchpoints to create seamless, personalized guest experiences. Some of the key innovations driving this transformation include:

• Virtual Concierge: A cutting-edge digital assistant that personalizes the guest experience, offering tailored recommendations and exclusive services from the moment of booking to check-out.
• Tour Desks & Water Sports Centers (TDWS): These offerings have been revamped to provide visually dynamic, revenue-generating experiences that enhance guest engagement directly within hotel premises.
• White-label Solutions: GoNexus Group’s vast Experiences & Mobility portfolio can be seamlessly integrated into hotel platforms, offering enhanced service relevance and a broader guest offering.
• Web B2C Platforms: Guests can directly access customized experiences and mobility services tailored to their specific needs, making their stays even more enjoyable and convenient.
• Innovative App: A comprehensive platform that connects guests to hotel services, improving overall interaction and satisfaction during their stay.
• Advanced API Integration: Hotels can easily integrate GoNexus Group’s catalog of experiences, mobility services, and tourist activities into their own systems, simplifying the distribution process and boosting cross-selling opportunities.

This innovative approach not only elevates the guest experience but also drives profitability for hotels. By increasing revenue through cross-selling opportunities at multiple touchpoints, GoNexus Group opens up new revenue streams while optimizing operational efficiency through scalable digital solutions. The seamless API integration further streamlines hotel operations, enabling them to offer tailored services that foster greater guest loyalty.

Javier Arévalo, Director of Hospitality Partnerships, shared: “With the launch of this division, we are setting a new standard for the hospitality industry. By combining omnichannel strategies and cutting-edge technologies, we are redefining how hotels interact with their guests while simultaneously enhancing their operational efficiency and financial results. The addition of leaders like Daniel and Evelin strengthens our ability to drive innovation and deliver value to our partners, creating a future where personalized guest experiences and profitability go hand in hand.”

GoNexus Group has already formed strategic collaborations with leading hospitality partners worldwide, tapping into these innovations to improve guest retention, streamline operations, and generate substantial incremental revenue.

Through its continued focus on innovation, sustainability, and digitalization, GoNexus Group is setting new benchmarks in the hospitality industry, offering tailored experiences that enhance both guest satisfaction and hotel profitability.

Rubén Gutiérrez, President of GoNexus Group, added: “Hospitality Partnerships represents a transformative step for GoNexus Group and the hotel industry. Our mission is to empower hoteliers to navigate the complexities of the modern market, offering solutions that bridge technology and personalized service. Through partnerships with leading hotel brands, we’ve demonstrated how innovation can drive both guest satisfaction and business growth, solidifying GoNexus Group’s position as a trusted ally to the hospitality sector.”