Good Good Golf Makes UK debut in exclusive partnership with Dundonald Links pro shop

Monday, December 11, 2023

Dundonald Links in Ayrshire has achieved a milestone by becoming the inaugural golf club in the UK to feature the apparel collection of the rapidly growing golf brand, Good Good.

The renowned outlet at Dundonald, recognized for its excellence and inaugurated as part of a comprehensive £25 million resort-wide renovation in 2021, has integrated Good Good’s complete range of premium golf clothing into its diverse offerings, gearing up for the upcoming 2024 season.

Good Good, a highly popular and easily recognizable name in the golf industry, boasts a YouTube channel with over 1,390,000 subscribers. The channel features innovative and regular golf content filmed on both iconic courses and hidden gems. The American brand ventured into the apparel market in 2021, swiftly expanding into Europe to meet the surging demand.

This announcement follows Good Good’s initial visit to Dundonald Links in August, where they were invited to participate in the FreeD Group Women’s Scottish Open presented by Trust Golf at the venue. During this visit, Dundonald’s par-72 course became the backdrop for a three-video collaboration with fellow YouTuber Rick Shiels, amassing a combined 3,200,000 views in just four months.

Ashley Pheasant, head of golf at Darwin Escapes, expressed excitement about the continued partnership with Good Good Golf, emphasizing the shared values of making golf more accessible for all. Pheasant hopes to welcome more enthusiasts to experience the exceptional performance golf wear offered by the Good Good team at the Dundonald Links pro shop.

Since its transformation into a full resort in 2021, Dundonald Links has attracted various prominent figures, with its new clubhouse housing The Canny Crow restaurant, an adjoining whisky room, a pro shop, and state-of-the-art changing facilities. Visitors have the option to stay in luxurious lodges or hotel rooms specifically designed for golfers.

Meanwhile, Kyle Phillips’ links course continues to be a favorite layout in Ayrshire, maintaining its popularity two decades after its opening. In 2023, the course hosted the FreeD Group Women’s Scottish Open presented by Trust Golf, as well as the Final Qualifying for the Open Championship, scheduled to return to Dundonald until 2026.

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