Google’s vision for GenAI and hotel industry at The International Tourism Exchange in Berlin

Tuesday, March 5, 2024

Explore Google’s pivotal role at ITB Berlin 2024 with sessions on AI, market trends, and strategies to shape the future of travel. #ITBBerlin2024

As the travel industry gathers for ITB Berlin 2024, Google’s sponsorship and participation underscore its pivotal role in advancing technology and innovation within the sector. The event, taking place from March 5 to March 7, 2024, serves as a global B2B platform for networking and exploring burgeoning opportunities in travel. Central to this year’s event is Google’s series of insightful sessions, scheduled for today, that promise to illuminate the latest trends and strategies in travel technology and consumer engagement.

Today’s Schedule: Google’s Insightful Sessions

Google’s thought leadership will be showcased through a series of engaging sessions held across different stages, highlighting the transformative impact of technology on the travel industry.

ORANGE STAGE Hall 7.1a

• 14:10 – 14:45 “Google: How GenAI Is Changing the Digital World – From Future Tech to Daily Business” by Dr. Stefan Ebener, Head of Customer Engineering at Google. This session aims to demystify the role of generative AI in revolutionizing daily business operations and future technologies, offering a peek into the digital future of the travel industry.

eTRAVEL STAGE Hall 6.1

• 17:00 – 17:30 “How To Win The Next Hotel Consumer? Executive Interview with Robinson Hotels and Kantar/Google Hotel Research,” featuring David Pavelko from Google’s Global Travel Business Development & Strategy and Stefan Trienen, Google’s Market Insights Lead – Google Travel. This executive interview will delve into the findings from the latest Google Hotel Research, providing attendees with strategic insights on capturing the evolving hotel consumer market.
• 17:30 – 18:00 “Google Masterclass: Why Price Consistency Matters,” presented by Sanjay Vakil, Google’s Group Product Manager – Google Travel. This masterclass focuses on the critical importance of price consistency in the travel industry, offering valuable perspectives on maintaining competitiveness and meeting consumer expectations.

The Impact of Google’s Involvement at ITB Berlin 2024

Google’s active participation in ITB Berlin 2024 brings invaluable benefits to the travel industry, fostering an environment of innovation, collaboration, and learning. Here are several key impacts:

• Enhanced Networking Opportunities: Google’s presence facilitates unparalleled networking opportunities, connecting industry leaders and innovators to foster collaboration and drive the travel industry forward.
• Innovation Showcase: Through its sessions, Google highlights the latest technological advancements and strategies in travel, from AI to market insights, offering attendees a vision of the future.
• Sustainable Practices Promotion: Google continues to champion sustainability within the travel industry, encouraging the adoption of practices that ensure the long-term health of our planet.
• Educational Growth: The event serves as a platform for learning about emerging trends and strategies in travel, equipping attendees with knowledge to navigate the ever-evolving landscape of the industry.

Google’s sponsorship and contributions to ITB Berlin 2024 underscore its dedication to enhancing the travel industry through technology and innovation. As today’s sessions unfold, attendees can look forward to gaining insights that will shape the future of travel, making ITB Berlin 2024 a landmark event for industry professionals worldwide.

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