Gstaad Welcomes Zuma’s Exclusive Winter Pop-Up, Offering Signature Japanese Cuisine and Unmatched Luxury Experiences

Written By: Ryan Rashid

Ryan Rashid

Ryan Rashid writes news that people actually find and finish reading. Ryan has a knack for turning jargon-heavy updates into engaging journalism anyone can follow in under a minute. An English graduate from Calcutta University, he pairs sharp writing instincts with a solid grip on what makes a story travel online. He keeps a close eye on what's trending and what's about to, so stories land while they still matter. Underneath the fast pace, there's always solid research and clean editing holding it together.

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September 21, 2025 5:07 AM

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As winter approaches, Gstaad, Switzerland, will welcome an exciting new culinary experience. For the first time, Zuma, the internationally acclaimed contemporary Japanese restaurant brand, will debut a seasonal pop-up at the luxurious Ultima Gstaad hotel. This marks Zuma’s first venture into Switzerland, offering a new après-ski dining experience set against the stunning backdrop of the Alps.

Zuma Gstaad: A Winter Pop-Up Experience

Zuma will take over the restaurant, bar, and winterised terrace of Ultima Gstaad, a prestigious five-star boutique hotel in the heart of the Swiss Alps. With its renowned Japanese cuisine and vibrant atmosphere, Zuma aims to provide a unique dining and nightlife experience in Gstaad during the winter months.

The restaurant’s design will integrate elements of Shakkei, the Japanese concept of “borrowed scenery,” which incorporates the surrounding landscape into its aesthetic. This will allow diners to enjoy not only exceptional food but also breathtaking views of the snow-capped mountains while immersed in a contemporary, elegant setting.

Gstaad: A Destination for Luxury and Winter Tourism

Gstaad, a well-known luxury resort town, attracts travelers from around the world seeking a blend of skiing, relaxation, and high-end experiences. With its upscale offerings and proximity to prime ski slopes, Gstaad remains one of the most sought-after destinations for winter holidays.

By bringing Zuma to the area, Ultima Gstaad aims to tap into this influx of high-net-worth travelers. The collaboration presents an opportunity for the town to expand its appeal further, drawing food enthusiasts and visitors seeking a distinguished dining experience alongside its renowned winter sports activities. Zuma’s debut pop-up at the hotel will complement Gstaad’s luxurious appeal, offering a refined, yet energetic atmosphere that promises to captivate guests after a day on the slopes.

Signature Zuma Dishes and Exclusive Experiences

Zuma’s menu in Gstaad will feature a selection of the brand’s signature dishes, including spicy beef tenderloin with sesame, red chili, and sweet soy, alongside freshly prepared nigiri and sashimi. For those seeking a more intimate setting, Zuma will also offer exclusive private dining experiences. Guests can enjoy a customized meal in the comfort of their own chalet, perfect for winding down after a day of skiing, accompanied by a personalized selection of drinks, including Zuma’s famous Japanese whisky sour.

Additionally, Zuma’s pop-up will include a bar that serves its signature cocktails, further enhancing the après-ski experience. Guests can unwind with expertly crafted drinks while enjoying the cozy ambiance of the winterized terrace. The combination of world-class cuisine, bespoke experiences, and the natural beauty of the Alps will provide an unforgettable dining destination for both residents and visitors.

Zuma’s Expanding Global Presence

Founded in 2002, Zuma has grown from its origins in London to become a globally recognized brand with locations in cities like Dubai, Hong Kong, New York, and Las Vegas. Its success stems from providing accessible yet high-quality Japanese cuisine in a vibrant, energetic environment. While Zuma’s menu remains consistent across its locations, the brand is known for adapting its atmosphere to reflect its surroundings, ensuring that each experience is distinct.

The pop-up at Ultima Gstaad is part of Zuma’s strategic expansion into new, exclusive locations. Gstaad’s allure as a luxury destination makes it a perfect fit for this temporary, high-end offering. Visitors to the region can now enjoy a world-class dining experience in a setting that blends tradition with modernity, while also contributing to the town’s appeal as a winter tourism hotspot.

An Exclusive Winter Dining Destination

With the opening of Zuma Gstaad, the Ultima Gstaad hotel aims to distinguish itself in an already competitive luxury market. The hotel, known for its intimate atmosphere and luxurious amenities, will elevate its offerings this winter by providing a globally recognized culinary experience.

The collaboration between Zuma and Ultima Gstaad will be a significant draw for tourists, offering a unique fusion of luxury, exceptional cuisine, and breathtaking views. Guests looking for an extraordinary après-ski experience will now have a new reason to visit Gstaad during the winter season.

Overview

Zuma’s debut pop-up in Gstaad brings an exciting opportunity for winter tourists to experience an exceptional dining experience in one of the world’s most exclusive destinations. This collaboration between the globally celebrated restaurant brand and the luxurious Ultima Gstaad hotel promises to be a highlight of the 2025-2026 winter season. For travelers looking to combine world-class skiing with unique culinary experiences, Zuma Gstaad will be the place to be.