Hard Rock Cafe rocks Veganuary with exciting plant-based menu

Friday, January 5, 2024

The inaugural participation of Hard Rock Cafe® Maldives in Veganuary this January marks a proud endeavor, introducing a dedicated vegan menu alongside exclusive Rock Shop merchandise.

Frederic Lebegue, General Manager of Hard Rock Hotel Maldives, expressed enthusiasm, stating, “Extending ‘The Hard Rock Cafe x Veganuary’ Menu to Maldives locals welcomes a burgeoning community of vegan patrons, complemented by access to our unique Rock Shop collection. We anticipate enhancing the unparalleled Hard Rock experience for our customers through this initiative.”

From January 1st onward, across every Hard Rock Cafe outlet globally, including the esteemed Hard Rock Cafe® Maldives, ‘The Hard Rock Cafe x Veganuary Menu’ epitomizes the brand’s dedication to the cause of “Save The Planet.” This distinctive menu highlights exclusive vegan dishes with a unique touch, spotlighting items like Garlic Courgette Bruschetta, Quinoa Mexicana Salad, and a variety of beverages including Health Kick, Veganuary Pledge, Virgin Pineapple Mojito, and Apple Cobbler on the Rocks.

Tom Perez, Vice President of Business Development & Franchise Operations Global Hard Rock International, shared his excitement about participating in Veganuary, emphasizing the brand’s commitment to aligning with the cause of environmental conservation. He stated, “Our aim with this special menu is to offer exceptional Vegan and Vegetarian choices to our patrons across our diverse locations.”

Toni Vernelli, International Head of Policy and Communications for Veganuary, expressed delight at Hard Rock Cafe’s involvement, highlighting the significance of introducing a range of enticing plant-based dishes that contribute to environmental conservation. Vernelli also praised the co-branded merchandise collection, enabling Hard Rock enthusiasts to showcase their support for the planet and plant-based eating.

To commemorate the launch of The Hard Rock Cafe x Veganuary Menu, participating Hard Rock locations worldwide are hosting events to inaugurate this partnership. Guests have the opportunity to endorse the cause by acquiring specially curated co-branded collection items, including Classic/Save the Planet Tees and Veganuary branded Tote Bags.

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