Heart Of RAK’: New Digital Platform Boosts Ras Al Khaimah’s Travel Industry
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RAK launches ‘Heart of RAK‘ to showcase its livability, aiming to attract global visitors and boost the tourism sector.
Sheikh Saqr bin Saud Al Qasimi, Chairman of RAK Ceramics, under whose patronage the event was held, graced the official unveiling of the Heart of RAK at the InterContinental Ras Al Khaimah Mina Al Arab Resort & Spa. This new online portal is dedicated to presenting every facet of life in the Emirate, promoting its appeal as a place to live, work, and visit.
The inauguration event was attended by various directors and department heads from both local and federal agencies within the Emirate. During the event, Fatani emphasized that the Heart of RAK was established to broadcast the narrative of Ras Al Khaimah to a global audience, underscoring the Emirate’s distinctive attractions and promising prospects for growth. The platform is designed to engage both local residents and international visitors by showcasing the Emirate’s economic vibrancy, natural beauty, and dynamic community life.
The launch included a panel discussion titled ‘Quality of Life in Focus’, featuring prominent figures like His Excellency Eng. Abulla Al Abdouli, CEO of Marjan; Donald Bremner, COO of RAK Hospitality; and Her Excellency Dr. Natasha Ridge, Executive Director of the Al Qasimi Foundation for Policy Research. Moderated by Rouba Zeidan, RAKGMO’s Head of Special Projects, the panel highlighted significant initiatives improving the quality of life and discussed urban development projects in Ras Al Khaimah.
Heart of RAK serves a broad audience ranging from long-standing inhabitants to potential new residents and tourists. It provides extensive information through its website and social media channels about the lifestyle, business environment, and tourist attractions in Ras Al Khaimah. This includes insights into local community events, educational opportunities, and a plethora of leisure and entertainment activities.
Visitors to the site can access a rich tapestry of content that spans updates on governmental projects, new developments, and a detailed guide to the Emirate’s cultural heritage and ongoing traditions. The platform also promotes the diverse educational, healthcare, and transportation services available in Ras Al Khaimah, along with exciting tourist sites that offer unique experiences for visitors.
Heart of RAK not only reflects the Emirate’s commitment to economic diversity and robust industry but also positions Ras Al Khaimah prominently on global scales. For instance, Ras Al Khaimah was recently ranked fourth out of 49 global cities for quality of life in the InterNations Expat City Ranking 2023, which surveyed over 12,000 expatriates.
This digital platform is part of Ras Al Khaimah’s strategic initiative to develop a comprehensive digital infrastructure, complementing other digital services provided across the Emirate, including 690 government e-services available through RAK.ae.
