Hilton Expands in Latin America, Mexico, Argentina and the Caribbean with New Luxury Hotel Openings to Upscale Guest Experience

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Hilton, a global leader in hospitality, is furthering its commitment to growth in Latin America, Mexico, and the Caribbean with the announcement of several new luxury hotel openings. These new properties are part of Hilton’s broader strategy to expand its footprint in these dynamic regions, offering guests unique and upscale experiences in some of the most sought-after destinations.

Key New Openings in Latin America

Hilton’s expansion in Latin America is highlighted by the opening of new luxury hotels in key cities and tourist hotspots. These properties are designed to cater to the growing demand for high-end accommodations among both business and leisure travelers.

Here’s a table highlighting new Hilton hotel openings in Latin America, the Caribbean, and Mexico:

Hilton has reaffirmed its commitment to the Caribbean and Latin America (CALA) with a record-breaking year of growth, opening nearly 20 new hotels in 2023 and adding 4,000 rooms, the most in the company’s history. During a regional visit, Hilton President and CEO Chris Nassetta met with industry leaders and teams across Argentina, Peru, Colombia, and Costa Rica, underscoring the company’s expansion plans. Hilton now has 225 hotels in the CALA region, with a robust pipeline of over 100 hotels, including new entries in Bermuda and Paraguay in 2024. The company is also set to introduce two new brands—Spark by Hilton and Home2 Suites by Hilton—across the region.

In Mexico, Hilton’s largest market, the company plans to continue its expansion with over 30 hotels in the pipeline. Similarly, significant growth is anticipated in the Dominican Republic and Brazil. Hilton’s focus on building a strong workplace culture has earned it top rankings as a Great Place to Work across the region. With ongoing expansions, Hilton expects to create thousands of new jobs, further solidifying its impact on local economies and communities throughout the Caribbean and Latin America.

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According to Frank Passanante, Senior Vice President and Global Head of Sales for Hilton, this growth is driven by the brand’s commitment to delivering exceptional hospitality experiences. In Asia, Hilton is strengthening its portfolio with new properties in major cities and emerging markets. In America, the company continues to enhance its footprint in both urban centers and resort destinations.

Hilton’s Exceptional Growth in the Caribbean and Latin America in 2023, Sets the Stage for a Breakthrough Year in 2024

Hilton (NYSE: HLT) achieved unprecedented growth in the Caribbean and Latin America (CALA) region in 2023, marking a record-breaking year with the opening of 19 new hotels and approximately 4,000 rooms. This expansion represents the most rooms added in the region in any single year in the company’s history. Hilton’s CALA portfolio now includes over 220 hotels and 40,000 rooms across 15 brands in 29 countries and territories. The company’s success is driven by strategic partnerships with exceptional owners, allowing Hilton to bring the right hotels to key destinations at the perfect time.

The momentum from 2023 is expected to continue into 2024, with Hilton poised for another breakthrough year in the region. The company has a robust pipeline of 110 properties and signed more than 35 new hotel deals in 2023. Among the highly anticipated openings for 2024 are the Waldorf Astoria Costa Rica Cacique and the Zemi Miches All-Inclusive Resort, Curio Collection by Hilton, both first-in-market properties that highlight Hilton’s continued expansion into new destinations.

Pablo Maturana, vice president of development for the Caribbean and Latin America at Hilton, emphasized the company’s focus on strategic growth and the increasing interest in Hilton’s award-winning brands from hotel developers in the region. Over the past decade, Hilton has nearly tripled its presence in the CALA region, diversifying its portfolio to meet the needs of both leisure and business travelers.

With a strong year of signings and a growing pipeline, Hilton is well-positioned to maintain its leadership in the hospitality industry in the Caribbean and Latin America, continuing to deliver exceptional experiences for guests across the region.

Hilton Signs First Hotels in Guyana with Dual-Branded Hilton Georgetown and DoubleTree Suites by Hilton Georgetown

Hilton (NYSE: HLT) has announced the signing of its first hotels in Guyana, introducing the dual-branded Hilton Georgetown and DoubleTree Suites by Hilton Georgetown. Owned by an affiliate of Assets Group and managed by Hilton, these properties will together offer 411 keys and form part of an oceanfront, mixed-use business and entertainment complex in Georgetown, the capital of Guyana. This strategic signing highlights Hilton’s rapid expansion in the Caribbean and Latin America (CALA) region, where the company already operates over 225 hotels.

Moutaz Al Khayyat, chairman of Assets Group, emphasized the investment in Guyana as a commitment to a country poised for significant growth in tourism and hospitality. The decision to debut Hilton’s brand in this emerging market reflects confidence in Guyana’s promising trajectory. The properties are designed to provide diverse, high-end experiences, catering to both business and leisure travelers.

Juan Corvinos, Hilton’s senior vice president for development, architecture, design, and construction in the CALA region, expressed excitement about expanding the partnership with Assets Group into Guyana. Recognizing Georgetown as an important regional business hub and a burgeoning tourism destination, Corvinos highlighted the significance of this project in Hilton’s ongoing expansion efforts.

Centrally located where the Demerara River meets the Atlantic Ocean, Hilton Georgetown and DoubleTree Suites by Hilton Georgetown will offer convenient access to nearby embassies, businesses, and entertainment venues, including the National Park and historic sites. Both properties are approximately six miles from Ogle International Airport.

The 11-story Hilton Georgetown will feature 253 guest rooms and suites, complemented by a striking lobby bar, a signature restaurant with locally inspired menus, and an outdoor pool with all-day dining options. The DoubleTree Suites by Hilton Georgetown will offer 158 contemporary suites, providing a welcoming and relaxing environment for guests, including the brand’s signature warm chocolate chip cookie at check-in. The dual-branded hotels will share spaces and amenities, while also offering distinct experiences tailored to their respective guests.

Hilton’s Tru by Hilton Brand Expands to Argentina with New Hotel in Bariloche, Marking Its 10th Country

Hilton’s innovative hotel brand, Tru by Hilton, has announced the signing of Tru by Hilton Bariloche, set to open in 2027 in Patagonia, Argentina. This development marks a significant milestone for Tru by Hilton, as it expands into its 10th country, reflecting the brand’s rapid global growth. Located in the picturesque village of San Carlos de Bariloche, the 130-room hotel will be developed and managed by Argenway and will be part of a mixed-use complex near Nahuel Huapi Lake, offering easy access to local shops, restaurants, and attractions.

Tru by Hilton was designed based on consumer and owner feedback to appeal to a cross-generational audience seeking a simplified yet spirited travel experience. The brand focuses on delivering essential amenities consistently and reliably in a fun, value-driven environment. All Tru by Hilton hotels are 100% pet-friendly, making them ideal for family travel. The Bariloche property will feature the brand’s signature amenities, including a vibrant lobby with spaces for work, play, and relaxation, a build-your-own “Top It” breakfast bar, a 24/7 “Eat. & Sip.” market, and a fitness center equipped with the latest workout trends.

The announcement of Tru by Hilton Bariloche follows the brand’s global expansion, with more than 250 open hotels and a pipeline of nearly 275 properties. Recent openings in the Caribbean and Latin America, including Brazil and Mexico, signal the brand’s strong regional growth. Tru by Hilton is set to debut in additional Latin American countries, including Chile, Colombia, Costa Rica, and the Dominican Republic, within the next two years.

Hilton continues to strengthen its presence in Argentina, with eight hotels currently open and over 10 projects in various stages of development, further demonstrating its commitment to growth in the region.

Conrad Tulum, Mexico

One of the most anticipated openings is the Conrad Tulum, located in the heart of the Riviera Maya. This beachfront property offers guests access to the region’s pristine beaches, ancient Mayan ruins, and vibrant local culture. Conrad Tulum features luxurious accommodations, gourmet dining options, and a full range of wellness amenities, making it an ideal destination for travelers seeking a blend of natural beauty and sophisticated design.

Hilton Cartagena, Colombia

In Colombia, Hilton is expanding its presence with the opening of Hilton Cartagena. Situated along the Caribbean coast, this hotel offers stunning ocean views, direct beach access, and close proximity to Cartagena’s historic walled city. The property is designed to cater to both leisure and business travelers, featuring modern rooms, extensive meeting facilities, and a variety of dining options.

Expansion in Mexico and the Caribbean

Mexico and the Caribbean continue to be prime markets for Hilton’s growth, with new openings that enhance the company’s luxury offerings in these vibrant regions.

Hilton Cancun, an All-Inclusive Resort

In Cancun, Hilton has unveiled a new all-inclusive resort that promises to redefine luxury in one of Mexico’s most popular tourist destinations. Hilton Cancun offers guests an unparalleled beachfront experience, complete with spacious suites, multiple dining venues, and a full array of recreational activities. The resort is designed to appeal to travelers looking for a seamless, high-end vacation experience, with everything from gourmet meals to entertainment included.

Waldorf Astoria Los Cabos Pedregal, Mexico

In Los Cabos, Hilton is expanding its luxury portfolio with the opening of the Waldorf Astoria Los Cabos Pedregal. This exclusive resort is nestled at the southern tip of Mexico’s Baja Peninsula, offering breathtaking views of the Pacific Ocean and the Sea of Cortez. The Waldorf Astoria Los Cabos Pedregal features private villas with plunge pools, world-class dining, and a spa that draws inspiration from the local landscape and traditions.

Hilton La Romana, Dominican Republic

In the Dominican Republic, Hilton has opened Hilton La Romana, an all-inclusive adults-only resort. Located on a pristine stretch of beach, this property offers guests a tranquil escape with luxurious accommodations, gourmet dining, and a variety of water sports and activities. The resort’s design reflects the natural beauty of the Caribbean, providing guests with an immersive and relaxing experience.

Strategic Importance of Latin America, Mexico, and the Caribbean

Hilton’s expansion in Latin America, Mexico, and the Caribbean is strategically significant as these regions continue to grow in popularity among international travelers. The company’s new openings are not only a response to the increasing demand for luxury accommodations but also a reflection of Hilton’s commitment to offering diverse and unique experiences in these vibrant markets.

These regions are known for their rich cultural heritage, stunning natural landscapes, and thriving tourism industries. By expanding its portfolio in Latin America, Mexico, and the Caribbean, Hilton is positioning itself to capture a larger share of the luxury travel market, catering to travelers who seek both adventure and relaxation.

Innovative Offerings and Personalized Experiences

The new Hilton properties in Latin America, Mexico, and the Caribbean are designed to offer guests innovative and personalized experiences that reflect the unique character of each destination. From the serene beaches of Tulum to the vibrant energy of Cartagena, Hilton’s new hotels are tailored to provide guests with an authentic sense of place, while also delivering the luxury and comfort for which the brand is known.

Guests at these new properties can expect a range of exclusive amenities, including private pools, gourmet dining, state-of-the-art fitness centers, and full-service spas. Additionally, Hilton’s commitment to sustainability is evident in the design and operation of these hotels, with initiatives aimed at reducing environmental impact and supporting local communities.

Continued Growth and Expansion

Hilton’s expansion in Latin America, Mexico, and the Caribbean is just the beginning of what promises to be a sustained period of growth for the company in these regions. With a strong pipeline of new hotels set to open in the coming years, Hilton is well-positioned to meet the evolving needs of travelers and continue its leadership in the global hospitality industry.

The company’s focus on delivering exceptional guest experiences, combined with its strategic expansion in key markets, ensures that Hilton will remain a preferred choice for luxury travelers in Latin America, Mexico, and the Caribbean. As the company continues to grow, it will undoubtedly play a significant role in shaping the future of luxury travel in these vibrant regions.