Hilton Reveals New Dual-Brand Luxury Property in US South Carolina, Myrtle Beach

Published on July 10, 2024

Hilton has introduced its newest dual-brand property, The Ellie Beach Resort Myrtle Beach, Tapestry Collection by Hilton, and DoubleTree Resort by Hilton.This dual-brand approach offers enhanced communal spaces and amenities beyond the typical standalone hotel experience, catering to both business and leisure travelers. The oceanfront resort boasts a wide array of facilities, including two on-site restaurants, Ocean Blue Restaurant and Southern Tide Bar & Grille.Guests can take advantage of six pools, three waterslides, direct beach access, Springmaid Pier, a mini-golf course, sports courts, and 24-hour fitness centers. Furthermore, the hotel features 38,000 square feet of adaptable meeting space.The property, owned by Singerman Real Estate and managed by Pyramid Global Hospitality, is situated at 3200 S Ocean Blvd.

“We’re delighted to open The Ellie Beach Resort and offer business and leisure travelers  visiting Myrtle Beach an innovative and high-quality lodging experience,” said Jan  McCormick, general manager, The Ellie Beach Resort and DoubleTree Resort by Hilton  Myrtle Beach Oceanfront. “Blending these two award-winning brands and their  signature, yet unique, identities under one resort complex further propels our  commitment to providing quality accommodations to meet a wide variety of styles, travel  needs and desired price points.” 

It offers 452 rooms, with 238 rooms and suites under The Ellie Beach Resort and 214 rooms and suites under the DoubleTree Resort by Hilton. The prime location on Springmaid Beach allows guests easy access to Springmaid Pier, Myrtle Beach State Park, water sports, golf courses, The Market Common, and Broadway at the Beach.

The Ellie Beach Resort, part of Hilton’s Tapestry Collection, is included in Hilton Honors®, the esteemed guest loyalty program with nearly 190 million members across Hilton’s 24 world-class brands. Hilton Honors members who book directly through Hilton channels can enjoy immediate benefits, such as a flexible payment slider for a mix of points and money, exclusive member discounts, and complimentary standard WiFi. Members also benefit from contactless technology via the Hilton Honors mobile app, which allows for check-in, room selection, and room access using Digital Key.