Hilton’s Lifestyle Hotel Expansion in EMEA Hits New Milestone with Over 100 Operational Properties and the Exciting Launch of Motto by Hilton in France and Tapestry Collection in Germany

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Hilton’s lifestyle hotel portfolio in the EMEA region has reached a significant milestone, surpassing 100 operational properties as the company continues to expand its footprint across Europe, the Middle East, and Africa. This impressive achievement is further highlighted by the exciting debut of two of Hilton’s most renowned brands—Motto by Hilton in France and Tapestry Collection by Hilton in Germany. With an increasing demand for unique, experience-driven stays, Hilton’s expansion in these culturally rich destinations underscores the growing appeal of lifestyle hotels, which blend locally inspired experiences with Hilton’s global scale and commercial strength. As Hilton continues to build on this momentum, the company is poised to reach over 200 properties in both operational and pipeline stages across the region, marking a new chapter in its lifestyle hotel growth.

Hilton (NYSE: HLT) is expanding its lifestyle hotel portfolio in EMEA, with plans to grow to over 200 properties in both operational and pipeline stages. The company has revealed several new agreements within its lifestyle and Collection brands, marking the debut of Motto by Hilton in France and Tapestry Collection by Hilton in Germany.

As the demand for unique, experience-driven stays continues to rise among both owners and travelers, Hilton has now exceeded 100 operational lifestyle hotels across the EMEA region. This milestone highlights lifestyle as one of the company’s fastest-growing segments.

Over the past three years, Hilton’s lifestyle portfolio in the region has seen significant growth, more than doubling in size, driven by both newly constructed properties and conversions in urban, resort, and culturally rich destinations. This surge underscores the increasing desire for brands that blend locally inspired, distinctive experiences with the global scale, performance, and commercial strength of Hilton’s platform.

Building on this success, Hilton aims to further accelerate its lifestyle portfolio in EMEA, with over 100 additional hotels currently under development.

Simon Vincent, executive vice president and president, EMEA, Hilton, said, “Our Lifestyle and Collection brands continue to be a powerful growth engine for Hilton, combining distinctive, locally rooted experiences with the scale and strength of our platform. Having surpassed 100 lifestyle hotels trading across EMEA, we expect to more than double our presence in the years ahead. Today’s seven signings, including the first Motto by Hilton in France and Tapestry Collection by Hilton in Germany, reflect both the breadth of opportunity and the strong confidence owners have in Hilton.”

Hilton is set to expand its European footprint with seven new lifestyle hotel signings, reinforcing its commitment to broadening its presence across diverse markets and destinations. These latest additions underline Hilton’s dynamic approach to lifestyle properties, ensuring a broad appeal to guests seeking both trendy urban accommodations and relaxing leisure retreats.

Motto by Hilton Paris La Villette
In 2028, Hilton will debut its Motto brand in France with the opening of a 153-room hotel in the vibrant La Villette district. Positioned across from the iconic Halles de la Villette, this new-build property will offer flexible rooms, including a significant number of connecting rooms, and lively social spaces designed to blend seamlessly with the surrounding community. Guests can enjoy an innovative dining experience at the hotel’s bespoke restaurant and bar, designed to foster connection throughout the day. Developed by Groupe Galia, the property will feature architecture by Studio Belem and interiors by Ciguë.

Hotel Ventura Saint-Tropez, Tapestry Collection by Hilton
Set to open this summer, this new property in the heart of Saint-Tropez is the perfect destination for those looking for a tranquil stay in one of the French Riviera’s most sought-after locations. The 97-room hotel will include a fitness area, breakfast room, and a cozy lobby bar. All rooms will have balconies, with many also offering kitchenettes. Guests will be able to explore the charming old town, the iconic Citadel, and the port, while enjoying easy access to Marseille, Cannes, and Nice. The property is developed and operated by Sohoma.

Quiete Taormina Naxos, Tapestry Collection by Hilton
Opening in summer 2026, the 103-room hotel will offer sweeping views of the Bay of Capo Taormina. Located in Giardini Naxos, the hotel will provide easy access to Taormina’s cultural treasures. The Tapestry Collection property will feature local dining options across two restaurants, three outdoor pools, an indoor pool spa, and lush gardens. With event space for up to 500 guests and a dedicated beach club, the hotel promises a vibrant experience, seamlessly blending relaxation with activity.

Cologne City Centre, Tapestry Collection by Hilton
In 2027, Hilton will introduce the Tapestry Collection to Germany with the opening of a new property in the heart of Cologne, just steps away from the magnificent Cologne Cathedral and Museum Ludwig. The 183-room hotel will feature a local-inspired dining experience, a fitness center equipped with Peloton bikes, and ample meeting facilities. Guests will find themselves at the center of the city’s cultural offerings, as well as its bustling nightlife and eclectic dining scene.

Cork City Centre, Tapestry Collection by Hilton
Scheduled to open in 2027, this 103-room hotel in Cork will offer a blend of stylish rooms and extended-stay accommodations with kitchenettes. Situated on South Terrace, it will be close to Cork’s business district, universities, and transport links, making it ideal for both leisure and business travelers. The hotel will feature a design-forward aesthetic, a restaurant, breakfast area, and fitness space, ensuring a seamless experience for all guests.

Hotel Paris Vaugirard, Tapestry Collection by Hilton
In 2027, Hilton will unveil a 89-room Tapestry Collection property just moments from Porte de Versailles. Set within a beautifully restored Haussmann-style building, the hotel will combine chic, locally inspired interiors with a ground-floor food and beverage venue. This latest addition to the brand will offer an authentic, neighborhood-centric experience. Developed and operated by Sohoma, it is poised to be a key part of Hilton’s expansion in the French capital.

New Continental Plymouth, Tapestry Collection by Hilton
Opening in spring 2027, this historic hotel in Plymouth will join the Tapestry Collection following a full renovation. Originally built in 1865, the New Continental is one of the city’s oldest hotels, beloved by performers, musicians, and artists. The revamped property will feature 120 stylish rooms, meeting spaces, a fitness center, and a restaurant and bar. Ideally located near Plymouth Hoe and the city’s vibrant waterfront, the hotel will be a perfect base for exploring the beauty of Devon’s south coast.

Hilton’s European expansion reflects a broader trend in the hospitality industry, where distinctive and unique properties are increasingly sought after. The Curio Collection by Hilton has doubled its presence in the past five years, while Tapestry Collection by Hilton has rapidly expanded across the region. These brands are designed for travelers seeking one-of-a-kind, immersive experiences supported by Hilton’s world-class operational infrastructure.

In addition to these lifestyle brands, Hilton is seeing continued growth for Canopy by Hilton and Tempo by Hilton. With the introduction of Tempo by Hilton in EMEA and its rapid expansion, Hilton is capitalizing on the growing demand for contemporary lifestyle hotels. Canopy by Hilton’s portfolio continues to grow in key urban neighborhoods and leisure destinations.

Hilton’s lifestyle hotel portfolio in EMEA has reached a major milestone, surpassing 100 operational properties. This growth is highlighted by the launch of Motto by Hilton in France and Tapestry Collection by Hilton in Germany. As demand for unique, experience-driven stays rises, Hilton is on track to expand to over 200 properties in the region, solidifying its presence in key cultural and urban destinations.

Hilton Honors members enjoy exclusive benefits such as room selection, contactless check-in, and loyalty points, making Hilton’s growing portfolio of lifestyle hotels an even more enticing option for travelers. This continued momentum is further enhanced by Hilton’s exclusive partnership with YOTEL, launching the new Select by Hilton brand to cater to evolving customer needs in the lifestyle sector.