Holiday travel to drop severely opines Hotel association

 Tuesday, November 24, 2020 


The American Hotel & Lodging Association forecasted immense alternation in tourists behaviour and mentioned that based on recent survey there will be a drop in holiday travelling even during the Thanksgiving and it is even unlikely to revive by Christmas this year.

The poll that conducted the survey also identified that 2,200 American consumers in early November, also shows that only three in 10 travellers have taken an overnight vacation or leisure trip since March, and 44% said their next vacation or leisure hotel stay will likely happen a year or more from now.

This year the holiday season is expected to be tough for the Americans and hence travel and tour industry will suffer just like any other sectors, mentioned AHLA president and CEO Chip Rogers. He further used the survey results to appeal to lawmakers for a new stimulus package and said it was important for Congress to get to work on a bill “now.”

Besides the consumer survey, the AHLA recently polled more than 1,200 hotel industry owners, operators and employees and found that 71% of hotels expect to last only six more months at current projected revenue and occupancy levels, absent a second PPP loan, an expansion of the Main Street Lending Program or other relief option. And it has been studied that over, 34% of hotels said they only expect to remain in business between one to three more months without relief. About 63% of hotels surveyed stated that they have less than half of their typical, pre-crisis staff working full time.

According to STR, U.S. hotel occupancy nationwide was 44.2% for the week ending Nov. 7, compared to 68.2% the same week last year. Occupancy in urban markets was at 34.6%, down from 79.6% one year ago.

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