Holland America & Audible: Co-Branded cruise Book Club sets sail

Friday, April 5, 2024

Holland America Line has teamed up with Audible, a premier provider of premium audio storytelling, to introduce the first-ever co-branded book club aboard a cruise line. This collaboration features renowned authors from various genres, along with specially curated collections focused on destinations, accessible through an extended Audible free trial. Additionally, guests can enjoy complimentary Audible content in their staterooms, covering a diverse range of topics from travel and well-being to language learning.

Whether cruising or exploring ashore, wanderlusters can delve into an array of options via their personal Audible device. To join the monthly book club, participants can take advantage of a two-month extended free trial of Audible Premium Plus, granting access to the platform’s extensive library of audiobooks, podcasts, and Originals. To enrich the experience, new members can easily explore Audible’s online carousels of audiobook recommendations tailored to Holland America Line destinations at audible.com/ep/holland-country-selector.

“We know from extensive research that reading is a top priority for guests both on and off vacation, so the Audible collaboration was a natural next step for us to connect with our guest community,” said Kacy Cole, chief marketing officer, Holland America Line. “By being the first cruise line to team up with Audible, we are providing our guests with new ways to engage with our brand around common interests and activities whether on board or at home.”

“Holland America Line and Audible are ideal travel companions for guests on the perfect getaway who love premium audio storytelling,” said Derek Murphy, Head of Business Development at Audible. “We’re thrilled to offer Holland America Line guests opportunities to pair their travel adventures with compelling stories from our Audible collection of Originals, audiobooks, and podcasts performed by some of the best storytellers in the world.”

Introducing the Virtual Book Club Experience

Embark on a literary journey with Holland America Line’s Virtual Book Club, now brought to life through their social media platforms. Each month, the cruise line carefully selects an audiobook or Audible Original, delving into a diverse array of topics including travel, literature, science fiction, romance, and mystery—all paying homage to the vibrant regions visited by the cruise line. Setting sail with a thrilling start, the inaugural Audible Book Club voyage features “The Justice,” an enthralling eight-part Audible Original thriller penned by best-selling author James Patterson.

Curated Collections for Audible Enthusiasts

As part of this exciting collaboration, Audible subscribers gain exclusive access to specially curated collections tailored for Holland America Line. These collections enrich Audible’s extensive library with captivating titles spanning various genres, resonating with the destinations frequented by Holland America Line such as Alaska, Europe, Canada, Asia, the Caribbean, and global travel adventures.

Complimentary Onboard In-Stateroom Entertainment

While cruising, guests can immerse themselves in a multitude of Audible genres via the onboard in-stateroom entertainment system. From enriching well-being content to family-friendly listens and language learning resources, Holland America Line ensures that every guest can embark on their personal literary odyssey, sans the need for an Audible subscription.

For those seeking moments of tranquility or a dash of inspiration, soothing soundscapes and invigorating soundtracks await. Moreover, guests keen on linguistic exploration can delve into beginner lessons in Dutch, French, Spanish, and Japanese, perfect for enhancing their cruise experience.

Exclusive Access and Shipboard Libraries

Holland America Line’s partnership with Audible extends to consumers in five select countries, including the United States, Canada, The Netherlands, United Kingdom, and Australia. Regardless of whether one is embarking on a cruise, signing up for the complimentary Audible trial opens doors to this exclusive opportunity.

In addition to the Audible collaboration, Holland America Line elevates the onboard experience with revamped shipboard libraries. Boasting refreshed decor, design, and captivating artwork, these libraries house a treasure trove of up to 1,700 volumes encompassing an eclectic mix of genres. From mystery to fantasy, romance to poetry, guests can indulge in literary delights throughout their voyage. The libraries also feature a rotating “Feature Section” showcasing best-sellers and curated picks, alongside book exchange facilities for guests to share their literary favorites.

On extended voyages like Legendary Voyages and the Grand World Voyage, guests can relish in a curated selection of titles tailored to the regions traversed by the ship. Whether unwinding with a gripping thriller or immersing oneself in a captivating tale, Holland America Line ensures that every moment onboard is enriched with the joy of reading.

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