Hospitality industry giant IHG doubles down on Vietnam’s tourism boom, why global hotel brands are eyeing the country’s explosive growth

Published on December 6, 2025

Hospitality industry giant IHG doubles down on Vietnam’s tourism boom—here’s why global hotel brands are eyeing the country’s explosive growth. In recent years, Vietnam has become one of Southeast Asia’s most sought-after destinations, with a surge in international tourists flocking to its vibrant cities, stunning beaches, and rich cultural heritage. As the country continues its recovery post-pandemic, the tourism sector is thriving, and global hospitality brands like IHG are positioning themselves to capitalize on this growing demand. From luxury hotels to budget-friendly options, Vietnam’s expanding hotel inventory reflects a booming market that attracts travelers from across the world. With international flight routes increasing and world-class accommodations becoming more accessible, Vietnam’s tourism sector is not just bouncing back—it’s booming, drawing attention from some of the biggest names in the hospitality industry.

Hospitality Industry Giant IHG Doubles Down on Vietnam’s Tourism Boom—Why Global Hotel Brands Are Eyeing the Country’s Explosive Growth

Vietnam’s tourism industry is thriving, and global hospitality giants are rushing to capitalize on the surge. The country, which has seen a dramatic recovery from the pandemic, is now attracting travelers from all over the world. Among the key players stepping up their presence is IHG Hotels & Resorts, one of the world’s largest hotel groups. With a growing number of international visitors and a rapidly expanding hotel inventory, Vietnam is fast becoming one of Southeast Asia’s hottest travel destinations. Whether you are a luxury traveler or someone looking for budget-friendly options, Vietnam has something to offer everyone. Here’s why Vietnam’s tourism boom should be on your radar—and why global hotel brands are putting their bets on the country’s future.

The Explosive Growth of Vietnam’s Tourism Market

Vietnam has experienced remarkable growth in its tourism sector since reopening after the pandemic. In 2025, the country welcomed a record-breaking 17.2 million international tourists, a figure that’s expected to rise even higher in the coming years. This tourism boom is not just a post-pandemic recovery—it’s a long-term trend driven by multiple factors, including the country’s rich culture, breathtaking landscapes, and growing international flight connectivity.

As of 2025, international tourist arrivals to Vietnam have increased by over 20%, with China, South Korea, and the United States leading the charge. Vietnam’s vibrant cities, like Hanoi and Ho Chi Minh City, along with its stunning coastal destinations like Da Nang, have become hotspots for international travelers. Hotels, resorts, and serviced apartments are seeing occupancy rates soar, and the demand for quality accommodations is increasing rapidly. It is in this climate of strong growth that hotel chains like IHG, Marriott, and Hilton are making significant investments, bringing their world-class hospitality to the country.

Hospitality Industry Giant IHG Doubles Down on Vietnam’s Tourism Boom

IHG, which operates a diverse portfolio of hotel brands ranging from budget to luxury, is positioning itself as a major player in Vietnam’s tourism market. With new openings planned in major cities like Hanoi and Ho Chi Minh City, IHG is looking to meet the increasing demand for upscale accommodations. The brand’s expansion strategy is clear: capitalize on the booming international tourism market and provide world-class facilities to both business and leisure travelers.

Among the new hotels planned by IHG is the luxury Vignette Collection hotel in Ho Chi Minh City, which will offer travelers a refined stay in one of the country’s most dynamic urban centers. IHG’s commitment to the country reflects a broader trend in the hospitality sector, where international brands are racing to secure prime locations in Vietnam’s most sought-after destinations.

The increasing number of luxury hotels from global chains like IHG will have a significant impact on tourism. They not only provide tourists with more options but also raise the standard of service and amenities in the country. This drives greater demand for high-end travel experiences, and as a result, we’re seeing a wider range of flights, tours, and activities catering to this segment.

Why Global Hotel Brands Are Eyeing Vietnam’s Explosive Growth

As Vietnam’s tourism industry continues to expand, global hotel brands are increasingly seeing the country as a lucrative investment opportunity. Aside from IHG, Marriott and Hilton are also ramping up their presence. Marriott International, for example, is expanding its portfolio with new properties across Vietnam, including the upscale Marriott and JW Marriott brands in key locations like Ho Chi Minh City. Meanwhile, Hilton plans to convert an existing property into its prestigious Waldorf Astoria brand in Hanoi, which will cater to high-net-worth travelers.

This surge in luxury and upscale hotel development in Vietnam is a direct result of the growing number of international tourists visiting the country. Visitors are seeking premium experiences, whether they are here for business, leisure, or a blend of both. The increasing presence of high-end brands in Vietnam is not just a sign of a recovering tourism market—it’s a signal that the country is now a global player in the travel and hospitality industry.

Tourists will benefit from this influx of top-tier hotels, as they bring higher standards of service and amenities, ranging from Michelin-starred restaurants to wellness facilities and personalized concierge services. As the tourism market diversifies, tourists will have access to a broader range of experiences, including luxury stays, cultural excursions, and wellness retreats.

Air Travel: Connecting the World to Vietnam

The surge in international tourism to Vietnam is also being fueled by the expansion of air travel options. Vietnam’s key airports, such as Tan Son Nhat International Airport in Ho Chi Minh City and Noi Bai International Airport in Hanoi, are seeing increasing flight frequencies from international airlines. In fact, airlines like Emirates, Singapore Airlines, and Qatar Airways are ramping up their services to Vietnam, adding more direct flights to major hubs in Europe, the Middle East, and Southeast Asia.

For travelers heading to Vietnam, there are plenty of options when it comes to flights. Major international airlines are offering competitive fares, particularly for those traveling from the United States, Europe, and other parts of Asia. For example, Singapore Airlines offers daily flights from Singapore to Ho Chi Minh City, while Emirates operates regular flights from Dubai to Hanoi. These global carriers provide not only convenience but also luxury service, which complements the growing number of high-end hotels in the country.

For those traveling on a budget, Vietnam Airlines and budget carriers like VietJet Air are expanding their domestic and international routes, making travel to and within the country more accessible. Vietnam Airlines, the national carrier, offers a robust network of international flights connecting Vietnam to key cities in Asia, Europe, and beyond. Budget options like VietJet provide more affordable flights to popular tourist destinations, making Vietnam a top choice for budget-conscious travelers.

Travel Tips for Visiting Vietnam

As you plan your trip to Vietnam, it’s important to keep a few key travel tips in mind to ensure a smooth and enjoyable experience. Here are some helpful tips for tourists:

1. Best Time to Visit: Vietnam’s climate varies by region, but the best time to visit is typically between November and April, during the dry season. This is when you’ll experience pleasant weather, especially in popular tourist destinations like Hanoi, Ho Chi Minh City, and Da Nang.

2. Visa Requirements: Vietnam has streamlined its visa process in recent years, and many travelers can apply for an e-visa, which makes entry easier for tourists from over 80 countries. Be sure to check the latest visa requirements before your trip to avoid any surprises.

3. Local Cuisine: Vietnam is known for its delicious food, from the famous pho (noodle soup) to fresh spring rolls and banh mi (sandwiches). Be sure to try local dishes wherever you go. You’ll find plenty of food stalls, street vendors, and high-end restaurants offering authentic Vietnamese cuisine.

4. Transportation: Getting around Vietnam is relatively easy. In larger cities, taxis and ride-hailing apps like Grab are widely available. For longer distances, consider taking the train or booking domestic flights to travel between major cities. Vietnam’s road infrastructure is improving, and many tourist destinations are easily accessible by car.

5. Cultural Etiquette: Vietnamese culture places a strong emphasis on respect and politeness. When visiting temples and cultural sites, dress modestly and remove your shoes before entering. It’s also customary to greet people with a handshake and to address elders with respect.

The Future of Vietnam’s Tourism Industry

Looking ahead, the outlook for Vietnam’s tourism industry remains bright. As global hotel brands continue to invest in the country, Vietnam will see an increasing number of international travelers seeking out premium experiences. With rising tourist numbers and a growing number of luxury hotels, Vietnam is positioning itself as a prime destination for high-end tourism.

The government is also focused on supporting the tourism industry with various initiatives, including expanding the country’s infrastructure and improving visa policies to attract more foreign visitors. In addition, local governments are making efforts to preserve the country’s natural beauty and cultural heritage, which will continue to make Vietnam an attractive destination for travelers looking to explore Southeast Asia.

Whether you’re planning a luxurious getaway in one of the country’s five-star hotels or a cultural immersion in its historic cities, Vietnam offers an unforgettable experience. With increasing flight connectivity, expanding hotel options, and a growing tourism sector, there has never been a better time to visit.

Wrapping Up

Vietnam is experiencing a tourism boom, and it’s not hard to see why. With an increasing number of international tourists flocking to the country, global hotel brands like IHG, Marriott, and Hilton are stepping up their investments, bringing world-class service and luxury experiences to travelers. Airlines are ramping up their flights to Vietnam, making it easier than ever to visit this Southeast Asian gem. For tourists, this is a golden opportunity to explore a country that offers everything from bustling cities to tranquil beaches, all while enjoying top-tier accommodations and service.

Hospitality industry giant IHG is betting big on Vietnam’s tourism boom—discover why global hotel brands are racing to secure a slice of the country’s explosive growth. Ready to find out why Vietnam is the next must-visit destination for travelers and investors alike?

Whether you’re a seasoned traveler or someone planning your first visit, Vietnam is ready to welcome you with open arms, offering unforgettable experiences, beautiful landscapes, and a rich cultural heritage.