How Mandarin Oriental and Raffles Sentosa Are Elevating Luxury Hospitality with Maison 21G’s Bespoke Fragrances – Discover the Scent Revolution!

Published on December 12, 2025

How Mandarin Oriental and Raffles Sentosa Are Elevating Luxury Hospitality with Maison 21G’s Bespoke Fragrances – Discover the Scent Revolution! In today’s competitive luxury hospitality market, brands are constantly seeking new ways to differentiate themselves and provide unforgettable experiences for their guests. One of the latest trends to emerge is the use of bespoke fragrances, and at the forefront of this olfactory revolution is Maison 21G. Founded by Johanna Monange, the fragrance house specializes in creating custom scents that are tailored to a hotel or resort’s unique identity. Renowned properties like Mandarin Oriental and Raffles Sentosa have embraced this innovative approach, using scent to enhance every aspect of the guest experience. From the moment visitors step foot into these prestigious hotels, they are enveloped in carefully crafted fragrances that not only reflect the properties’ brand but also evoke emotions and create lasting memories. As fragrance continues to be recognized as a powerful tool in shaping luxury experiences, Maison 21G’s bespoke creations are setting a new standard in the hospitality industry, elevating both the ambiance and the emotional connection between guests and their surroundings.

How Mandarin Oriental and Raffles Sentosa Are Elevating Luxury Hospitality with Maison 21G’s Bespoke Fragrances – Discover the Scent Revolution!

In the world of luxury hospitality, every detail counts. From the elegance of the interiors to the quality of service, everything must come together to create an unforgettable experience. One such detail that is gaining increasing attention in high-end hotels and resorts is fragrance. Maison 21G, founded by fragrance expert Johanna Monange, has pioneered the creation of bespoke scents that are transforming the way luxury hotels engage their guests. Notably, prestigious names like Mandarin Oriental and Raffles Sentosa have embraced this sensory revolution, integrating tailor-made fragrances into their guest experiences. This scent revolution is not just about luxury; it’s about creating a unique atmosphere that enhances every moment of a guest’s stay, leaving a lasting impression.

The Scent Revolution: How Mandarin Oriental Is Redefining Luxury

Mandarin Oriental has long been synonymous with world-class luxury. Now, the hotel group is pushing the boundaries of hospitality further by incorporating the bespoke fragrances created by Maison 21G into its guest experience. For its Singapore property, the Mandarin Oriental embraced a complete scent transformation as part of a significant re-opening. Working closely with Maison 21G, the hotel developed a signature scent that reflects the hotel’s brand and heritage while creating an unforgettable atmosphere for guests.

The fragrance permeates through the hotel in subtle yet powerful ways. From the moment guests step into the lobby, they are greeted with a carefully crafted aroma that sets the tone for their stay. This unique scent is incorporated into various products, including candles, diffusers, and pillow mists, enhancing the overall guest experience. The Mandarin Oriental’s attention to detail is reflected not only in its luxurious amenities but also in the way scent is used to evoke a sense of calm, elegance, and sophistication.

For travelers seeking a truly immersive experience, this partnership provides an opportunity to indulge in more than just visual and tactile luxury. The Mandarin Oriental’s collaboration with Maison 21G opens a new dimension in luxury hospitality by inviting guests to engage with a hotel’s identity through scent. It’s an invitation to experience the hotel as a living, breathing entity—one whose story is told through every carefully designed fragrance.

Raffles Sentosa: A New Standard in Luxury Hospitality with Bespoke Fragrances

At Raffles Sentosa, another iconic name in the luxury hotel industry, the art of perfumery is being taken to new heights with Maison 21G’s bespoke fragrances. Situated in one of Singapore’s most serene locations, Raffles Sentosa offers an unparalleled level of luxury and relaxation, and now, it’s adding an olfactory layer to its services.

This partnership with Maison 21G extends beyond just a fragrance; it’s about crafting a story through scent. Guests at Raffles Sentosa are treated to an olfactory journey designed by Johanna Monange, who has infused the resort’s identity into every fragrance note. Each product, from room diffusers to custom-made bath amenities, carries the hotel’s signature scent, enhancing the feeling of opulence and exclusivity.

Whether guests are lounging by the pool, enjoying a meal at the resort’s restaurant, or unwinding in their private villa, they are enveloped in a bespoke fragrance that’s exclusive to Raffles Sentosa. The scent is designed to reflect the beauty of Sentosa Island, capturing the essence of nature and luxury in a way that only a bespoke fragrance can.

Raffles Sentosa’s collaboration with Maison 21G not only elevates the guest experience but also redefines the concept of luxury hospitality. For tourists visiting Singapore, this is an experience unlike any other. It’s an invitation to fully immerse oneself in the environment and let scent enhance the emotional connection to the place. Whether you’re visiting for relaxation or celebrating a special occasion, Raffles Sentosa ensures your stay will be unforgettable through the power of fragrance.

The Growing Importance of Scent in the Hospitality Industry

The trend of bespoke fragrances in luxury hotels is part of a larger movement in the hospitality industry toward creating multi-sensory experiences. While visual and tactile elements have long been integral to hotel design, fragrance is now seen as an essential part of the overall guest experience. Scent has a unique ability to evoke emotions, trigger memories, and influence mood. For luxury hotels like Mandarin Oriental and Raffles Sentosa, fragrance is a tool to deepen the guest’s connection to the property and enhance their stay.

This focus on scent also reflects a growing demand for personalized experiences in the hospitality industry. Travelers are increasingly seeking more than just a place to stay—they want an experience that is tailored to their needs and preferences. Bespoke fragrances cater to this desire by providing guests with a sensory experience that is unique to each property. Whether it’s the calming aroma of lavender at a wellness resort or the invigorating scent of citrus at a beach club, fragrance is becoming a key element of the luxury experience.

The Role of Airlines in Bringing Bespoke Fragrances to Travelers

While hotels and resorts are at the forefront of the scent revolution, the influence of fragrance extends into the world of air travel as well. Major airlines are also beginning to recognize the power of scent as part of their branding and customer experience strategies. Airlines such as Singapore Airlines and Emirates have explored the use of bespoke fragrances in their cabins to create a more pleasant and relaxing environment for passengers.

Singapore Airlines, known for its impeccable service and luxurious amenities, has embraced fragrance as a part of its cabin atmosphere. Passengers are greeted with a carefully curated scent that enhances the sense of comfort and relaxation from the moment they board the plane. Similarly, Emirates has also incorporated scent into its premium cabins, offering a more enjoyable and memorable travel experience. By integrating bespoke fragrances into their service, airlines are ensuring that passengers are immersed in luxury from the moment they step on board.

For travelers, this means that the journey itself becomes part of the luxury experience. Whether flying to Singapore for a stay at Raffles Sentosa or traveling to Dubai to enjoy the offerings of a luxury resort, the personalized scent experience begins before guests even reach their destination. The seamless integration of fragrance into both airlines and hotels creates a truly immersive luxury experience for the modern traveler.

Travel Tips: How to Maximize Your Luxury Experience with Scent

When planning your luxury getaway, incorporating scent into your travel experience can enhance your journey in unexpected ways. Here are some travel tips to help you get the most out of this sensory trend:

1. Choose Hotels with Signature Scents: Look for hotels like Mandarin Oriental and Raffles Sentosa that offer bespoke fragrance experiences. These hotels use scent to elevate the guest experience and create a lasting memory.
2. Book Flights with Fragrance Programs: Airlines like Singapore Airlines and Emirates offer bespoke fragrances in their premium cabins. Book a first-class or business-class ticket to enjoy the benefits of personalized fragrance while traveling.
3. Pack Scented Travel Essentials: To maintain your luxury experience while on the go, pack scented toiletries and personal fragrance mists that reflect the same luxury you experience in your hotel. Consider products from Maison 21G to continue the scent journey wherever you are.
4. Engage with the Hotel’s Fragrance Offerings: Many luxury hotels now offer guests the opportunity to purchase or customize their own signature scent. Don’t miss out on this unique opportunity to create a personal fragrance that will remind you of your trip long after you return home.

Flight Details: Traveling to Singapore and Dubai for Luxury Fragrance Experiences

For travelers looking to experience these fragrance-driven luxury stays, both Singapore and Dubai are easily accessible from major global airports.

If you’re traveling to Singapore, consider flying with Singapore Airlines, renowned for its luxury service and bespoke scent offerings. With daily flights from cities around the world, including New York, London, and Sydney, Singapore Airlines provides the perfect introduction to a luxury travel experience. Upon arrival, you’ll be just a short distance from Raffles Sentosa, where you can indulge in the resort’s unique fragrance offerings.

For a getaway in Dubai, Emirates offers exceptional service, with direct flights from major international airports such as Los Angeles, Paris, and Tokyo. Emirates’ luxurious first-class and business-class cabins offer travelers a premium fragrance experience, setting the stage for a memorable stay at one of Dubai’s world-class luxury hotels.

Embrace the Scent Revolution in Luxury Travel

The partnership between Maison 21G and luxury hospitality brands like Mandarin Oriental and Raffles Sentosa marks a new chapter in the way we experience travel. The use of bespoke fragrances enhances every aspect of a guest’s stay, creating an emotional connection to the place that goes beyond the visual. For travelers, this means a deeper, more immersive experience—whether it’s the scent of a tropical breeze captured in a perfume or the calming fragrance that welcomes you to your room after a long flight. The scent revolution is here, and it’s changing the way we experience luxury travel.

How Mandarin Oriental and Raffles Sentosa Are Elevating Luxury Hospitality with Maison 21G’s Bespoke Fragrances – Discover the Scent Revolution! Unlock the secret behind the luxury scent trend that’s transforming the hospitality industry, and see how these iconic hotels are captivating guests with unforgettable, tailor-made fragrances!

As the demand for personalized and immersive experiences continues to grow, the use of bespoke fragrances will only become more prominent in both the hospitality and airline industries. Whether you’re flying to a luxury resort or checking into a high-end hotel, the power of scent will be there, elevating your experience and making your journey one to remember.