HRS Supercharges Revolutionary Green Stay Platform with Cutting-Edge AI Assistant to Help Hotels Dominate Sustainability Goals and Skyrocket Bookings

Published on May 1, 2025

HRS has supercharged its revolutionary Green Stay platform by integrating a cutting-edge AI Assistant that simplifies emissions data reporting and sustainability certification for hotels, enabling them to meet increasingly stringent environmental standards while boosting their competitiveness in corporate travel procurement. This upgrade transforms how properties of all sizes manage sustainability by automating carbon tracking, generating RFP-ready reports, and removing staffing burdens—helping them achieve higher Green Stay tiers and, as recent data shows, significantly increase room night bookings.

In a strategic leap toward shaping the future of sustainable hospitality, global hotel solutions provider HRS has unveiled a transformative update to its widely adopted Green Stay programme. With a revolutionary AI-powered assistant and a newly optimized audit platform, the upgrade promises to remove long-standing barriers for accommodation providers seeking to align with sustainability goals, win corporate RFPs, and dramatically increase bookings.

The new Green Stay Audit Platform introduces advanced digital tools and artificial intelligence that make it significantly easier for both independent hotels and global chains to report verified environmental data. At a time when corporate clients are under intensifying pressure to meet climate targets and demand transparent emissions reporting from travel vendors, HRS’s innovation could reshape the competitive landscape for hotels worldwide.

Redefining Sustainability Through Technology

At the core of the upgrade is the Green Stay Assistant, an AI-driven feature embedded into HRS’s audit platform. This intelligent assistant guides hotel operators through the complexities of the Green Stay sustainability programme, offering tailored insights into what is required to attain each level of certification—Basic, Advanced, and Professional.

HRS developed the new platform in response to increasing demand from both travel buyers and accommodation providers for a more intuitive and efficient process. The platform enables hotels to seamlessly enter critical sustainability metrics—covering energy usage, water consumption, and waste output—via a structured and user-friendly digital workflow. This eliminates the need for external consultants or additional staff and enables lean teams to participate meaningfully in corporate sustainability efforts.

Making Sustainability Reporting Effortless

Previously, submitting carbon emissions data for corporate RFPs was a resource-intensive task, often requiring manual calculations, third-party audits, or bespoke reporting. The Green Stay Audit Platform changes that by introducing automation, standardisation, and intelligence into the process.

Hotels can now easily enter their data using a simplified submission framework that is consistent across geographies and brands. This uniformity ensures that corporate travel buyers receive comparable and credible sustainability data, helping them assess hotel options against carbon reduction benchmarks and make procurement decisions aligned with their climate commitments.

The platform also generates “RFP-ready” sustainability reports automatically, enabling hotels to seamlessly incorporate verified environmental data into their responses to buyer-generated RFPs on HRS’s sourcing system. This integration bridges the gap between sustainability reporting and commercial opportunity, transforming sustainability from a compliance burden into a revenue driver.

Tangible Business Benefits for Sustainable Hotels

Hotels that have embraced the Green Stay programme and reached higher levels of sustainability performance are already seeing significant commercial advantages. According to HRS, properties certified at the Advanced and Professional tiers experienced 15% and 19% increases in room night bookings respectively over the past 12 months.

These numbers highlight the rising significance of environmental performance as a key factor in corporate travel sourcing decisions. As companies tighten their ESG (Environmental, Social, and Governance) frameworks and prioritize partners who can support their emissions targets, hotels that provide credible, transparent carbon footprint data are increasingly selected for preferred partnerships.

With more than 600 hotel chains and properties in over 180 countries already participating in Green Stay, HRS is positioned at the forefront of a global movement toward data-driven sustainable hospitality.

Supporting Corporate Clients’ Climate Objectives

Beyond enabling hotel success, the upgraded Green Stay platform serves as a vital tool for corporate travel managers tasked with decarbonizing their travel programs. By making it easier for hotels to share reliable environmental data, HRS empowers its corporate clients to better track emissions, evaluate travel policy outcomes, and report on progress toward net-zero objectives.

The AI-powered assistant ensures that even first-time hotel users understand the methodology behind carbon calculations and the steps required to improve performance. This educational layer, combined with seamless data integration, accelerates the adoption of sustainable practices across the hotel sector.

With climate reporting now a regulatory requirement for many multinational firms, Green Stay’s enhanced platform offers a critical solution for companies aiming to remain compliant while driving down their travel-related emissions.

Platform Designed for Scale and Usability

A key advantage of the upgraded platform is its scalability. Whether a boutique eco-lodge or a multi-brand hotel group, the system caters to properties of all sizes. The user-friendly design ensures that participation in Green Stay is achievable without needing dedicated sustainability teams or costly consultants.

This democratization of access enables thousands of independent hotels, which may lack the resources of larger chains, to compete for sustainability-conscious business travelers. In doing so, HRS levels the playing field and encourages industry-wide adoption of eco-friendly practices.

Enabling Real-Time, Actionable Insights

Another groundbreaking feature of the Green Stay Audit Platform is its ability to generate real-time feedback on sustainability data submissions. The AI assistant analyzes entries as they are made, highlighting inconsistencies, flagging missing information, and suggesting improvements. This real-time validation increases data integrity while helping hotels progress more efficiently through the programme’s certification tiers.

As a result, hotels are not only better prepared for RFPs but also gain immediate insights into areas where they can reduce emissions, conserve water, or optimize waste management—empowering them to implement impactful environmental changes with confidence.

Creating a New Standard in Hotel Procurement

With this release, HRS is setting a new industry standard for sustainable sourcing in the hotel sector. By linking sustainability certification with procurement readiness, the platform ensures that sustainability is no longer treated as an afterthought in corporate travel management but as a core selection criterion.

Travel managers using HRS’s sourcing technology can now filter and prioritize accommodation providers based on Green Stay certification levels, instantly accessing emissions data embedded within RFP responses. This eliminates the need for separate sustainability audits and reduces the friction in aligning travel suppliers with corporate ESG strategies.

Building on Recognized Excellence

The firm was recently honored as the Data and Reporting Provider of the Year at the 2025 Business Travel Sustainability Awards hosted by the BTN Group, recognizing its leadership in sustainable travel solutions. As regulations tighten, stakeholder expectations rise, and the business case for decarbonization strengthens, platforms like Green Stay will be central to how the travel and hospitality sectors adapt and thrive.

Bridging the Sustainability Gap Between Hotels and Buyers

One of the most strategic outcomes of this platform upgrade is the closing of the longstanding data gap between hotels and corporate buyers. Historically, the lack of consistent, verifiable emissions data made it difficult for travel buyers to compare properties or align booking decisions with carbon reduction targets.

Now, with the Green Stay Audit Platform, travel managers gain access to standardized environmental metrics for properties around the world. They can view emissions per room night, energy use per guest, and water consumption statistics, empowering them to select accommodations that support sustainable business travel policies.

This level of transparency helps companies quantify the environmental impact of their lodging programs and identify high-performing partners to feature in future procurement cycles.

Global Participation and Future Outlook

HRS reports that the Green Stay programme continues to expand rapidly, with hotel participation growing across every continent. In particular, the number of properties attaining Advanced or Professional certification has surged in regions where government regulation or consumer demand for eco-conscious travel is most pronounced.

Looking ahead, HRS plans to further enhance the Green Stay platform with additional AI features, predictive analytics, and integration with third-party sustainability platforms. These improvements will help hotels forecast emissions outcomes, simulate the impact of new operational policies, and benchmark performance against industry peers.

Additionally, HRS aims to collaborate with more hotel associations, tourism boards, and corporate clients to standardize emissions reporting practices across the entire business travel ecosystem.

HRS has enhanced its Green Stay platform with an AI-powered assistant that streamlines sustainability reporting, helping hotels meet environmental goals more efficiently and secure higher bookings through improved RFP competitiveness.

A New Era for Sustainable Hospitality

With the launch of its AI-powered Green Stay Audit Platform, HRS has redefined what’s possible for sustainable hotel operations and procurement. The platform not only simplifies carbon reporting but also transforms sustainability into a competitive advantage, allowing properties to increase bookings, attract corporate clients, and take meaningful action toward global climate goals.

By merging technological innovation with sustainability insights, HRS has equipped hotels worldwide with the tools they need to lead in a rapidly evolving hospitality landscape—where transparency, accountability, and environmental performance are the new benchmarks for success.