Hyatt Elevates Luxury Vision at ILTM Cannes, Appoints Tamara Lohan as Interim Global Brand Leader and Reveals Impressive Luxury Hotel Openings for 2026

Published on December 3, 2025

Hyatt Hotels Corporation (NYSE: H) has revealed exciting new developments at ILTM Cannes, marking a significant milestone in its luxury brand evolution. The company has appointed Tamara Lohan as the interim Global Brand Leader – Luxury, reinforcing its leadership team. In addition, Hyatt showcased an impressive lineup of luxury hotel openings scheduled for 2026, underscoring its commitment to expanding its luxury portfolio.

“Hyatt’s momentum in luxury continues to accelerate, powered by our insights-driven development strategy and commitment to delivering deeply resonant guest experiences,” said Mark Hoplamazian, President and Chief Executive Officer, Hyatt. “Tamara brings world-class luxury expertise, and her leadership will further strengthen our ability to differentiate our luxury brands while growing with intent in the markets our guests and owners value most.”

Lohan became part of Hyatt in 2023 following the company’s acquisition of Mr & Mrs Smith, the renowned boutique and luxury hotel platform she co-founded and helmed for over twenty years. Renowned for handpicking remarkable independent hotels and promoting design-driven, experience-focused travel, she brings a wealth of knowledge in personalization, luxury trends worldwide, and consumer behavior. As the newly appointed Global Brand Leader – Luxury, Lohan will oversee Hyatt’s global strategy for its luxury brands, enhancing consistency and guest experiences throughout the company’s luxury portfolio.

“When Hyatt acquired Mr & Mrs Smith, it was clear how deeply Hyatt respects independent spirit, design integrity and the craft of luxury,” said Tamara Lohan, Global Brand Leader – Luxury, Hyatt. “It’s a privilege to help shape the future of what luxury means for Hyatt, and I’m excited to develop the brands in our portfolio and take our guests on even more personal experiences whilst thoughtfully growing the collection.”

Hyatt’s luxury portfolio, which now boasts nearly 125 properties across the globe and more than 21,000 rooms, continues to grow strategically. The portfolio includes renowned brands such as Park Hyatt, Alila, Miraval, Impression by Secrets, and The Unbound Collection by Hyatt, all of which are expanding in key destinations that cater to the needs of guests, members, customers, travel advisors, and owners.

One of the most highly anticipated openings is Miraval The Red Sea, slated for the first quarter of 2026. This will be the first Miraval resort outside the United States, marking a significant milestone for the luxury wellness sector in the EAME region. Situated on Saudi Arabia’s Shura Island, this adults-only retreat will feature 180 guestrooms and suites, extensive wellness programs, and the largest spa in the Red Sea area.

Miraval’s international expansion reflects the growing global demand for personalized travel experiences. Nearly 50 percent of travelers now associate luxury with experiences that are deeply tailored to their individual needs, which aligns with Miraval’s focus on holistic renewal—spiritual, emotional, and physical.

In addition to Miraval’s new venture, Hyatt is set to continue its luxury brand expansion throughout 2026. Notable upcoming openings include the reopening of Park Hyatt Tokyo, along with new properties in Cabo del Sol, Cancun, Mexico City, Vancouver, and Phu Quoc. Alila will enhance Hyatt’s presence in Mexico with the introduction of Alila Mayakoba in the Riviera Maya. Meanwhile, The Unbound Collection by Hyatt will expand in the EAME region with new properties like Kennedy 89 in Frankfurt, Germany, and a coastal retreat in Nice, France.

These new developments contribute to Hyatt’s strong pipeline of more than 170 luxury hotels worldwide, representing a total of 141,000 rooms.

“As we approach a new calendar year, ILTM Cannes serves not only as a moment to celebrate what we’ve accomplished in 2025, but as a powerful catalyst for what’s to come,” remarks Marc Jacheet, Group President, EAME, Hyatt. “This winter marks a defining moment in Hyatt’s luxury growth story, as the Miraval brand debuts on the international stage in the Red Sea – a sanctuary for wellbeing explorers and discerning adventurers alike spanning over 3 million square feet of pristine coastline and offering one of the largest spas in the region with 40,000 square feet and 39 treatment rooms. With an ever-expanding, world-class luxury portfolio across EAME, Hyatt continues to set new benchmarks in hospitality and remains a driving force behind our global growth journey.”