Hyatt’s Strategic Expansion in Vietnam: Seven Wink Hotels Join the Unscripted Brand, Enriching Can Tho, Tuy Hoa, and Hanoi’s Hotel Landscape, Everything You Need to Know About the New Destinations

Written By: Ankita Neogi Khan

Ankita Neogi Khan

With over 15 years of experience in digital media, I bring a strong foundation in language, journalism, and storytelling to travel reporting. A graduate in English (Honours) from Presidency College with a Master's in Journalism and Mass Communication from the University of Calcutta, I began my career as a content curator before transitioning into travel journalism. I specialise in aviation, tourism trends, destination news, and industry insights, combining meticulous research, accuracy, and compelling storytelling to deliver credible, engaging, and insightful content for a global audience.

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January 10, 2026 8:00 AM

Image generated with Ai

Hyatt Hotels Corporation is on the move in Vietnam, making a major stride with the addition of Wink Hotels to its portfolio. This strategic move involves bringing seven Wink Hotels into the Unscripted by Hyatt collection, marking the debut of this innovative brand in Vietnam. With this partnership, Hyatt is increasing its footprint in the Southeast Asian country, with the collaboration taking its hotel count from four to an impressive ten. Not only will the transition bring a fresh wave of tourism and luxury stays across key cities like Saigon, Danang, and Hanoi, but it will also introduce emerging coastal and cultural destinations to Hyatt’s loyal guests.

Vietnam’s Growing Appeal for International Travelers

Hyatt’s Expansion Strategy in Vietnam is a clear reflection of the country’s growing allure for international travelers, and the brand’s investment reflects the surge in tourism to Vietnam’s urban centers and beyond. The Unscripted by Hyatt brand, known for its adaptable and flexible model, offers a unique opportunity for independent hotels like Wink to join Hyatt’s global network without losing their distinctive style and identity. This arrangement allows the hotels to benefit from Hyatt’s loyalty program, which boasts over 61 million members worldwide.

From Modern Saigon to Tranquil Can Tho: A New Wave of Hotel Options

Wink Hotels are known for their modern, tech-driven design, offering a comfortable and stylish stay for both business and leisure travelers. The Wink Saigon Centre, Wink Danang Riverside, and Wink Can Tho Centre are among the six existing Wink properties that are now under the Unscripted by Hyatt umbrella. These properties showcase a blend of contemporary Vietnamese design with eco-friendly sustainability efforts, such as LEED Gold Certification. For travelers looking for a modern and comfortable base to explore Vietnam, these hotels offer a range of amenities to ensure a seamless stay.

The addition of Wink Hanoi Westlake in late 2026 will bring a unique lakeside experience to the Unscripted portfolio. As one of the most anticipated openings, this property will be an exciting destination for tourists wanting to experience the charm of Hanoi, a city known for its vibrant street culture, ancient temples, and stunning lakes.

Hyatt’s Vision for Independent Hotels in Vietnam

The Unscripted by Hyatt brand is designed with the independent hotelier in mind. As a flexible, conversion-friendly brand, it allows properties like Wink to maintain their distinctive character while gaining access to Hyatt’s global distribution network and management systems. For Vietnam’s Wink Hotels, this is an excellent opportunity to expand their reach to a global audience, allowing international travelers to experience the rich culture and natural beauty of Vietnam with the assurance of Hyatt’s world-class service.

While Wink’s properties will continue to operate under the Wink concept, they will align with Hyatt’s high standards of service and quality, ensuring travelers experience the same level of excellence that the Hyatt name is known for.

Sustainability and Modern Design: The Core Values of Wink Hotels

Wink Hotels have quickly established a reputation for combining modern design with a deep respect for local culture. The brand’s commitment to sustainability is reflected in its use of eco-friendly materials, energy-efficient systems, and sustainable operational practices. The reduced use of single-use plastics and commitment to achieving LEED Gold Certification demonstrate Wink’s dedication to environmental responsibility, which appeals to conscious travelers looking for a more sustainable way to explore Vietnam.

The design of Wink Hotels incorporates Vietnamese heritage, with each property reflecting the local culture and aesthetics of the area. This attention to detail makes the hotels feel like a true reflection of the destinations they serve, offering travelers not only a comfortable place to stay but an immersive experience.

Vietnam: A Top Destination for 2026 and Beyond

Vietnam’s tourism scene is experiencing a dynamic transformation, with the government’s efforts to bolster the country as a leading travel destination in Southeast Asia. From the bustling streets of Ho Chi Minh City (Saigon) to the serene landscapes of Hạ Long Bay, Vietnam has something for every type of traveler. The addition of Unscripted by Hyatt hotels will cater to the growing demand for both business and leisure travel, offering more luxury stays across popular and emerging destinations in the country.

For those exploring coastal areas, Tuy Hoa Beach and Danang provide pristine, less crowded beaches where tourists can enjoy a more relaxed pace while still being close to major attractions and vibrant city life. Meanwhile, cities like Hanoi and Ho Chi Minh City offer an exciting mix of modern amenities, historical sites, and rich cultural experiences. Vietnam’s diverse landscapes, combined with the new wave of accommodations brought by Hyatt’s expansion, make it an even more appealing destination for travelers in 2026 and beyond.

Planning Your Stay in Vietnam: Top Tips for Travelers

1. Book Your Stay in Advance: With the growth in tourism, securing your stay at the new Unscripted by Hyatt properties early will ensure you get the best rates and availability.
2. Explore Beyond the Cities: While major cities like Saigon and Hanoi are must-visit, consider exploring less-visited destinations like Can Tho or Tuy Hoa Beach for a more serene experience.
3. Embrace Vietnamese Culture: From street food tours in Hanoi to visiting historical sites like the My Son Sanctuary in Danang, immerse yourself in the rich culture of Vietnam.
4. Sustainability Matters: Choose eco-friendly accommodations like Wink Hotels, which prioritize sustainability, reducing environmental impact, and offering green travel options.

In Closing: Vietnam Beckons Travelers in 2026 and Beyond

The arrival of Wink Hotels under the Unscripted by Hyatt brand is set to change the way travelers experience Vietnam. With its strong emphasis on modern design, sustainability, and local culture, this partnership represents an exciting chapter for both Hyatt and the Vietnamese tourism industry. Whether you’re a seasoned traveler or a first-time visitor, Hyatt’s expansion promises new, unique, and exciting opportunities for exploring this incredible destination.