Iceland innovating ways to help reviveits tourism sector

Wednesday, March 30, 2022

Iceland’s tourism sector recovery has been brought into the spotlight by the country’s authorities, who are attempting to find effective ways in order to bring a larger number of visitors to the country.

The situation in Iceland’s tourism industry has been discussed during the annual meeting of the Tourism Association, during which participated the Minister of Tourism Culture and Trade, LiljaAlfreðsdóttir, together with CEO of the Blue Lagoon, GrímurSæmundsen, and Deputy Secretary-General of the Confederation of Icelandic Employers, Anna HrefnaIngimundardóttir, SchengenVisaInfo.com reports.

Participants agreed that there are many opportunities that would help the country’s tourism industry recover from the damages caused by the Coronavirus, as well as the restrictions imposed to halt its further spread.

In this regard, the Minister of Tourism, Culture, and Trade LiljaAlfreðsdóttir highlighted the fact that tourism worldwide has faced unprecedented setbacks in the wake of the pandemic while stressing that the government is determined to help the tourism sector after the tourism sector is “one of the pillars of the Icelandic economy.”

“It is gratifying to hear that the spirit prevails in the industry and that the booking situation is rapidly improving after the pandemic. However, we need to remain vigilant and support the industry as needed, including through international marketing in Iceland as a destination, ”Alfreðsdóttir pointed out.

In addition, the minister also highlighted the importance of the tourism sector in the country’s economy while stressing that nearly 40 per cent of the economy’s foreign exchange earnings have been generated from the tourism sector.

“This good surplus has enabled the economy to accumulate in one of the Republic’s largest foreign exchange reserves, which has led to a higher credit rating of the Icelandic Treasury as well as opened up the flow of foreign investments in pension funds,” the statement published by the Ministry of Culture and Trade reads.

Earlier this year, the Minister of Tourism signed an agreement regarding the continuation of “Iceland together in progress,” a marketing project dedicated to Iceland’s tourism industry. Such an agreement secured ISK 550 million additional funding for the project.

Authorities in Iceland are continuously attempting to help the tourism sector recover from the damages caused by the pandemic.

« Back to Page

• Reykjavik to Host Spectacular 2024 DesignMarch Festival Under ‘The Circus’ Theme

• Iceland tourism slows down due to volcanic eruptions

• Could Iceland’s volcanic eruptions disrupt upcoming travel plans?

• Reykjavik’s Keflavik Airport remains open amidst Iceland’s volcano eruption

• Hidden hot spring in Iceland can draw tourists