IHG Accelerates Growth in Vietnam with the Launch of Voco Scenia Bay Nha Trang

Published on June 9, 2025

InterContinental Hotels Group (IHG), one of the world’s leading hotel chains, is set to significantly expand its footprint in Vietnam with the introduction of Voco Scenia Bay Nha Trang, a new addition to its growing portfolio in the country. This new property, which is scheduled to open later this year, will bring a fresh and vibrant hospitality experience to Nha Trang, one of Vietnam’s most beloved coastal cities. The 250-key hotel will offer luxurious accommodations and panoramic views of the sea, further elevating Nha Trang’s status as a leading destination for both leisure and business travelers.

Voco hotels, IHG’s rapidly expanding premium brand, aims to provide a unique blend of individuality and quality, and Voco Scenia Bay Nha Trang will exemplify this approach. Set against the backdrop of Vietnam’s pristine beaches, crystal-clear waters, and vibrant culture, this hotel is poised to become a key player in the region’s tourism and hospitality landscape.

Voco Scenia Bay Nha Trang: A Premium Stay in the Heart of Vietnam’s Coastal Paradise

Nha Trang is fast becoming one of the most sought-after destinations in Vietnam, renowned for its beautiful beaches, diving spots, and fresh seafood. The addition of Voco Scenia Bay Nha Trang is expected to boost the city’s tourism offerings, aligning perfectly with the ongoing tourism growth in Vietnam. The country has seen remarkable growth in international visitor numbers, making it an exciting time to introduce new hospitality experiences in secondary cities like Nha Trang, beyond the major urban hubs of Hanoi and Ho Chi Minh City.

An Ideal Location for Leisure and Business Travelers

The hotel is strategically located within Nha Trang’s largest real estate development, which is set to become a tourism hub in the region. Just an hour’s drive from Cam Ranh International Airport, Voco Scenia Bay offers easy access for international travelers. Its location provides guests with stunning sea views and direct access to Nha Trang’s coastline, making it an ideal spot for both business and leisure visitors.

The hotel is situated near popular attractions, including Nha Trang Beach, Ponagar Temple, Vinh Hai Market, and numerous spas. These attractions make the hotel not only a place to stay but a gateway to exploring the natural beauty and rich cultural heritage of Nha Trang.

Innovative Facilities and Services

At Voco Scenia Bay Nha Trang, guests will enjoy a wide range of facilities that ensure a comfortable and memorable stay. The hotel will feature a swimming pool, several restaurants and bars, and meeting facilities designed for corporate events and conferences. These amenities cater to the growing demand for high-quality accommodations that offer both relaxation and convenience in Vietnam’s rapidly developing tourism market.

As part of IHG’s ongoing expansion in Vietnam, the opening of this hotel marks the fourth IHG-branded property in the region. It joins other prestigious hotels such as InterContinental Nha Trang, InterContinental Residences Nha Trang, and Six Senses Ninh Van Bay, each of which has contributed to raising Nha Trang’s profile as an international destination.

Vietnam’s Growing Appeal for International Tourists

The city of Nha Trang, located in Khánh Hòa Province, has witnessed significant growth in tourism in recent years. In 2024, the province recorded a 80% year-on-year growth in tourism, with 10.8 million visitors, including 4.8 million international tourists. The demand for high-end, luxury experiences is on the rise as more travelers seek destinations that offer both natural beauty and cultural exploration.

Vietnam’s tourism sector continues to thrive with increasing numbers of international visitors attracted to its scenic beaches, historical sites, and unique culinary experiences. The opening of Voco Scenia Bay Nha Trang is a response to this demand and reinforces IHG’s commitment to expanding its presence in emerging markets.

The city is particularly famous for its Nha Trang Beach, where visitors can relax or indulge in various water sports, Ponagar Temple, an ancient Cham monument, and the mud-spa parks, which offer a unique and therapeutic experience. With the addition of Voco Scenia Bay Nha Trang, visitors will have an enhanced option for lodging that offers all the amenities of a luxury hotel along with easy access to these popular attractions.

The Rise of Voco Hotels in Vietnam

Voco is IHG’s fastest-growing premium brand, known for its modern and stylish approach to hospitality. The brand is designed to offer guests a more personalized experience while ensuring the reliability and quality of a global brand. Each Voco hotel has its own individual charm, while offering familiar elements like the “voco vibe,” which includes a warm and welcoming atmosphere, vibrant design, and excellent service.

Voco Scenia Bay Nha Trang is one of the latest properties under the Voco brand to open in Vietnam. Previous successful market debuts for Voco include Voco Ma Belle Danang and the Voco Quang Binh Resort, both of which have been highly praised for their innovative offerings and high standards. This new property will continue to carry the brand’s legacy of providing thoughtfully designed spaces, relaxed luxury, and warm hospitality.

Strategic Partnerships and Sustainable Growth

Dinh Trong Khoa, Director of Development for South East Asia & Korea at IHG, expressed his excitement about this new collaboration. He said, “We are thrilled and honored to collaborate with Nha Trang Bay JSC on their first hotel project. We have a joint aim of introducing travelers to stunning new destinations in Vietnam, and Voco Scenia Bay Nha Trang is a fantastic addition to IHG’s portfolio in this beautiful coastal city.”

The hotel is also part of IHG’s broader vision of supporting Vietnam’s growing tourism industry by developing new hotels in secondary and third-tier cities. Mr. Tran Duc Long, General Director of Nha Trang Bay JSC, emphasized the importance of creating new destinations beyond the traditional gateway cities. “Tourism is a major industry in Vietnam, and it is showing strong consistent growth. This makes it a great moment to introduce new destinations for travelers to explore,” he said.

The Future of IHG in Vietnam

Vietnam continues to be a key growth market for IHG, with 20 hotels already in operation across eight of the company’s brands, including Six Senses, Regent, InterContinental, and Holiday Inn, among others. The company’s diverse portfolio in Vietnam spans popular cities and regions such as Phu Quoc, Danang, Nha Trang, Ho Chi Minh City, and Hanoi, with 22 properties in the pipeline.

IHG’s expansion is expected to continue at a fast pace, meeting the growing demand for international-standard hotels in both major cities and emerging tourist destinations. The new Voco Scenia Bay Nha Trang is just one example of how IHG is tapping into the potential of second-tier destinations in Vietnam, offering travelers world-class accommodations and services in some of the most beautiful parts of the country.

Conclusion: Vietnam’s Tourism Renaissance

As the world recovers from the global pandemic, countries like Vietnam are experiencing a renaissance in tourism. Cities like Nha Trang are becoming top destinations for both international travelers and domestic visitors. With the opening of new luxury properties like Voco Scenia Bay, IHG is positioned to play a central role in this tourism boom, bringing its signature hospitality to Vietnam’s coastal paradise.

From stunning natural landscapes to rich cultural heritage, Nha Trang is rapidly becoming a must-visit destination. With the opening of new luxury properties like Voco Scenia Bay, the city is set to become even more popular, offering a perfect blend of relaxation, adventure, and culture for travelers seeking a taste of the real Vietnam.