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ILTM Africa 2024 Opens With a Big Note as Luxury Industry Leaders Unite in Cape Town

Sunday, April 7, 2024

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ILTM Africa 2024, Cape Town,

ILTM Africa 2024 kicks off in Cape Town, uniting luxury travel’s elite for a grand showcase of Africa’s finest experiences.

ILTM Africa 2024 is a prestigious trade show, set to unfold from April 7 to April 9, 2024, at the enchanting Kirstenbosch National Botanical Gardens in Cape Town. This event, a beacon for the luxury travel sector, is an invitation-only expo that has rapidly become a pivotal gathering for B2B travel leaders and think tanks. Designed exclusively for the crème de la crème of the travel and tourism industry, it stands as a significant platform for global travel agents to engage with Africa’s most extraordinary luxury travel experience providers.

As part of the Africa Travel Week, ILTM Africa underscores the synergy between luxury travel brands and hand-picked luxury travel advisors. Through bespoke appointment programs and networking sessions, the expo is a cornerstone event for travel influencers and travel industry leaders and influencers looking to penetrate or solidify their presence within the African market. Its curated content sessions offer unprecedented opportunities for MICE leaders and tour operators to discover new clients, generate leads, and forge enduring relationships.

With an expected attendance of 20,000 to 50,000 visitors and more than 500 exhibitors, the 2024 edition of ILTM Africa is set to be a premier luxury travel expo in Africa. It establishes a vital link between the finest travel agents and advisors worldwide and top luxury travel providers on the continent. Destination Management Companies, Travel Agents, and travel technology companies find in ILTM Africa a curated platform for showcasing high-end experiences to a global audience, thereby facilitating valuable connections, business opportunities, and robust relationship-building within the luxury travel industry.

The expo anticipates hosting top delegates from over 25 countries, organizing a total of 1250 pre-scheduled meetings. This gathering is crucial for airline industry leaders, cruise companies, and hotel industry leaders and influencers, offering a platform for exclusive interactions and business opportunities within the African luxury travel market. With an expectation of 88% new buyers, the event highlights its importance for hotel and hospitality industry stalwarts, travel consultants, travel and hotel advisors, underscoring the dynamic opportunities for growth and expansion.

Participants from various sectors are gearing up to attend ILTM Africa, including but not limited to Activity Holidays, Adventure Travel, and Arctic Adventure sectors. This diversity showcases the extensive reach of the expo, touching on niches such as Cruise Holidays, Cultural & Heritage Tourism, Educational Tourism, and many more, offering a broad spectrum of opportunities for travel and tourism professionals to showcase their offerings.

For those in the cruise industry, destinations and technology segments, ILTM Africa 2024 stands as a golden opportunity to meet new clients, generate leads, and build lasting relationships with leading travel agents and advisors. The event champions the cause of luxury travel providers, allowing them to showcase their offerings to top delegates from across the globe, thus effectively managing their exposure and expanding their reach within the African luxury travel market.

Additionally, ILTM Africa focuses on reigniting the senses to Africa, offering a multisensory experience that encompasses the continent’s sights, smells, tastes, feels, and sounds. This approach not only enriches the expo experience for travel service providers but also for the attendees, making it an invaluable opportunity for participants to engage in high-quality appointments, educational sessions, networking events, and parties. Through these interactions, significant connections are forged, memorable experiences are created, and business is conducted, establishing ILTM Africa 2024 as a must-attend event for everyone involved in the luxury travel industry.

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