Tuesday, April 9, 2024
WTM Africa 2024 kicks off today, bringing together global leaders in travel and tourism for groundbreaking discussions and networking in Cape Town.
Kicking off today with its Official Opening on the Global Stage from 08:15 to 09:30, Day 1 of #WTMAfrica2024 is off to an incredible start with our ribbon-cutting ceremony! Get ready to dive into a world of opportunities, connect with industry leaders, and make lasting connections. The World Travel Market Africa 2024, scheduled for April 10-12 at the Cape Town International Convention Centre, stands as a cornerstone event, already featuring 9503 pre-scheduled meetings, representation from over 100 countries, 176 speakers, and 80 content-packed hours. This gathering in Cape Town, South Africa, is the quintessential forum for travel industry leaders, influencers, destination management companies, and tour operators. Here, B2B travel leaders, travel technology companies, and hotel industry leaders unite to present the latest in adventure tourism, luxury travel, and tourism products. WTM Africa 2024 transcends the typical conference boundaries, emerging as a global nexus for the exchange of ideas, networking, and innovation, embodying the vibrant and dynamic spirit of the travel industry.
This platform offers travel and tourism professionals a unique chance to generate sales leads, introduce new offerings, and gain market entry, emphasizing the creation of lasting relationships and high-quality leads. MICE leaders, travel agents, and cruise companies will find invaluable opportunities to raise brand awareness and network with peers.
Parallel to the event, the Tanzania Tourism Board will highlight sustainable tourism and tropical tourism in East Africa, aligning with the interests of travel influencers and tour operators focused on conservation. This dual focus makes WTM Africa 2024 a critical convergence point for those dedicated to the future of travel and tourism, inviting travel consultants, airline industry leaders, and hotel and hospitality industry stalwarts to engage in this forward-thinking dialogue.
WTM Africa 2024 is poised to be an essential date for travel service providers and travel technology companies aiming to make a significant impact in the global travel market.
World Travel Market Africa 2024 is poised to welcome a global assembly of travel and tourism professionals, destination management companies, B2B travel leaders, and travel technology companies. Here’s a streamlined guide to ensure attendees, from tour operators to travel influencers and MICE leaders, make the most out of their visit.
Entry is exclusively available to registered Exhibitors, their invitees, Hosted Buyers, WTM Buyers’ Club Members, Travel Trade Professionals, Ministers, and Media personnel. Notably, students with a keen interest in joining the ranks of travel consultants and hotel industry leaders are welcome on Friday, April 12, subject to pre-registration.
WTM Africa emphasizes its role as a professional gathering for travel industry leaders and influencers, mandating that all visitors be active within or connected to the travel sector. The minimum age for attendance is set at 16 years, upholding the event’s professional and focused environment.
Forgetting your badge means reprinting an e-badge at the event’s registration desk. To ensure smooth access, travel agents, airline industry leaders, and hotel and hospitality industry stalwarts are encouraged to print their badges beforehand. The e-badge, a gateway for cruise companies, destination and technology professionals, and travel service providers, must be treated with care, kept dry, and uncreased to avoid entry delays.
WTM Africa’s strict e-badge policy underlines that badges are personal, non-transferable, and valid only for the individual named. Verification against a photo ID may be required, emphasizing the event’s security measures to protect travel and tourism professionals.
Attendees span a diverse range including countries from Botswana to the United States, showcasing the event’s broad appeal across travel influencers, tour operators, and MICE leaders.
WTM Africa 2024 is set to host an extensive list of participants, from accommodation and airline representatives to travel technology companies and destination management companies. This inclusive participation underscores the event’s importance for travel industry leaders and influencers, offering unparalleled networking opportunities across various sectors such as luxury hotels, event management, and cruise lines.
For B2B travel leaders, think tanks, and travel consultants attending WTM Africa 2024, this guide serves as a compass to navigate the event’s offerings, ensuring a productive and enriching experience for all involved in shaping the future of travel and tourism.
World Travel Market Africa 2024 stands as a premier gathering for travel industry leaders and influencers, drawing participants from 80+ diverse countries, reflecting its global stature. The countries represented span from Botswana to Zambia, including notable nations like Egypt, Ireland, Kenya, Singapore, South Africa, the United Arab Emirates, the United Kingdom, and the United States. This array of countries highlights the event’s international appeal, attracting B2B travel leaders, MICE leaders, tour operators, travel and tourism professionals, and travel technology companies.
In tandem with the global representation, the event boasts an extensive participation from a variety of travel companies, cementing its status as a vital nexus for the travel industry. Attendees include entities from accommodation providers and airlines to airports and apartments. The event also welcomes Bed & Breakfast/Guest House services, Boutique Hotels, Camping/Caravans sites, Car Rental/Hire companies, City Convention Bureaus, City Tourism Organisations, Coach Companies, Conference & Meeting Venues, Cruise Lines, Destination Management Companies, and Destinations Distribution Systems.
The diversity extends to Event Management Companies, Event Support Services, Golf Resorts, Ground Handling Suppliers, Group Travel organisers, Heritage Sites, Hotel Chains, Hotels/Resorts, Inbound/Receiving Tour Operators, Individual 5/5 Deluxe/6* Hotels, IT/Technology Companies, Land Travel services, Luxury Hotel Chains, Marketing Services Agencies, Museums, National Tourism Organisations, Outbound Tour Operators, Press/Media, Private Gaming Reserves, Private Villas, Professional Conference Organisers, Regional Tourism Organisations, Reservation Systems, Restaurants, Retail outlets, Serviced Apartments, Software Solutions, Spas, Special Interest Tours, Sporting Venues, Suppliers and Services, Theme Parks, Ticketing services, Tour Operators, Tourist Attractions & Entertainment venues, Trade Associations, Trains/Rail services, Travel Agencies, Venue Villas, and VIP Inbound service providers.
This comprehensive roster of attendees and participants underscores World Travel Market Africa 2024’s critical role in fostering connections and promoting innovation within the global travel industry, making it an indispensable event for travel consultants, airline industry leaders, cruise companies, hotel and hospitality industry stalwarts, and destination and technology experts aiming to chart the future of travel and tourism.
World Travel Market Africa 2024, a key event for travel and tourism professionals, destination management companies, B2B travel leaders, and travel technology companies, outlines a comprehensive admissions policy to ensure an exclusive and productive environment for its attendees. This policy is designed to facilitate a professional and engaging experience for travel industry leaders and influencers, MICE leaders, tour operators, travel consultants, airline industry leaders, cruise companies, hotel and hospitality industry stalwarts, and others involved in the travel and tourism sectors.
This admissions policy ensures World Travel Market Africa 2024 remains a pivotal event for professionals across the travel and tourism industry, from destination and technology experts to travel service providers. It underscores the event’s commitment to delivering a high-value, professional experience for all participants.
World Travel Market Africa 2024 is set to convene at the prestigious Cape Town International Convention Centre (CTICC), drawing travel and tourism professionals, destination management companies, B2B travel leaders, travel technology companies, and more from across the globe. To ensure a comfortable and seamless experience, special arrangements for accommodation and travel guidance are provided for attendees, including travel consultants, airline industry leaders, cruise companies, and hotel and hospitality industry stalwarts.
For those attending WTM Africa, we’ve secured discounted rates at conveniently located hotels to enhance your stay. When booking, please refer to the following reference numbers to avail of these special rates:
Southern Sun Hotels:
Hotel Sky:
The Capital 15 on Orange:
Cape Town International Convention Centre (CTICC)
CTICC stands as Africa’s leading exhibition and convention centre, nestled in Cape Town’s vibrant heart, making it an ideal setting for travel industry leaders and influencers to gather, share insights, and forge lasting relationships.
Arriving by Air:
Cape Town is accessible from major international cities directly to Cape Town International Airport or via a connection from Johannesburg’s OR Tambo airport. This convenience ensures travel and tourism professionals worldwide can easily partake in WTM Africa.
Arriving by Bus or Coach:
Luxury coaches and shuttle buses, including the efficient MyCiTi Shuttles, offer regular services between the airport, hotels, the city centre, and major tourist spots, with routes encompassing the CTICC for easy access.
Arriving by Road:
The CTICC, a landmark in Cape Town, is readily accessible, though morning traffic from outside the city center should be considered. Parking is ample, with over 1,400 secure parking bays onsite, ensuring attendees, including destination and technology experts and travel service providers, have a hassle-free experience.
These detailed arrangements underscore the commitment to providing a conducive environment for networking, learning, and business development among travel and hotel advisors, MICE leaders, tour operators, and travel influencers, ensuring a productive and memorable World Travel Market Africa 2024.
World Travel Market Africa is not just a platform for travel and tourism professionals, destination management companies, B2B travel leaders, and travel technology companies to showcase their latest offerings and forge new connections; it’s also a vibrant learning environment. Travel industry leaders and influencers, MICE leaders, tour operators, and travel consultants are offered a wealth of opportunities to expand their industry knowledge and insights through a series of seminars, workshops, and prestigious events.
Across the three days of WTM Africa, attendees can immerse themselves in a rich program of seminars and workshops. These sessions feature a diverse array of speakers, each an expert in their field, providing invaluable perspectives on current industry trends and topics. Whether you’re an airline industry leader, a cruise company executive, or a hotel and hospitality industry stalwart, these educational events are designed to enhance your understanding and keep you abreast of the latest developments in the travel sector.
A highlight of WTM Africa is the launch of the Annual Trend Report. This essential document delves into significant trends and shifts within the African travel industry, offering predictions and insights that are crucial for everyone passionate about or working within this vibrant sector. For travel service providers, destination and technology experts, and travel and hotel advisors, this report is an indispensable resource for staying ahead in a rapidly evolving market.
A cornerstone of WTM Africa’s commitment to sustainability and ethical practices in the travel industry is the WTM Responsible Tourism Awards Africa. These awards celebrate and honor the outstanding contributions of businesses and destinations towards responsible tourism. They are a testament to the power of sustainable initiatives that create positive impacts, setting high standards for others to follow. For travel influencers, tour operators, and travel consultants dedicated to making a difference, attending the awards ceremony is a chance to witness and learn from the pioneers of responsible tourism.
The WTM Responsible Tourism Awards ceremony is a must-attend event for those keen on celebrating the achievements and innovative practices that contribute to the sustainability and welfare of the tourism industry. It’s an excellent opportunity for travel industry leaders and influencers to applaud and draw inspiration from the exemplary work being done across the continent.
World Travel Market Africa offers a comprehensive program designed to meet the diverse needs of its attendees. From insightful seminars to the celebration of sustainable practices, WTM Africa is a fertile ground for B2B travel leaders, MICE leaders, and all stakeholders in the travel industry to grow, learn, and lead the way towards a more responsible and innovative future.
At the heart of the World Travel Market Africa lies the Tourism Investment Forum for Africa (TIFA), an initiative that underscores the travel and tourism industry’s role as a key economic driver across the continent. TIFA is dedicated to fostering investment, finance solutions, and opportunities within Africa’s tourism sector and beyond, aiming to stimulate economic prosperity, facilitate cross-border collaboration, and deliver unparalleled experiences to global visitors.
TIFA’s mission is to promote tourism and related sectors’ investment by positioning African destinations as prime locations for tourism and investment. This aligns with the broader goal of bolstering economic development and growth across the continent. The forum serves as a global platform for local action, facilitating access to capital, fostering networking opportunities, and encouraging the sharing of insights. It seeks to support the development and expansion of both start-ups and established entities within the tourism and allied industries.
The forum welcomes a diverse array of delegates, including but not limited to:
These participants represent the full spectrum of the travel and tourism ecosystem, from B2B travel leaders and MICE leaders to travel industry leaders and influencers, ensuring a rich exchange of ideas and opportunities.
TIFA at World Travel Market Africa represents an unparalleled opportunity for travel and tourism professionals, destination management companies, travel technology companies, and hotel and hospitality industry stalwarts to dive deep into the investment potential within Africa’s tourism industry. It provides a dynamic platform for travel consultants, airline industry leaders, cruise companies, and all stakeholders to engage in meaningful dialogue, exchange knowledge, and explore growth opportunities, setting the stage for transformative action and investment in Africa’s vibrant tourism landscape.
The Tourism Investment Forum for Africa (TIFA) at World Travel Market Africa provides a structured, insightful programme designed to highlight key investment opportunities and trends in the tourism industry, with a special focus on Africa’s burgeoning market. Travel and tourism professionals, destination management companies, B2B travel leaders, and travel technology companies will find the programme themes particularly enriching for understanding the landscape and navigating future prospects.
TIFA’s comprehensive programme at WTM Africa is meticulously designed to cater to the diverse interests and needs of travel industry leaders and influencers, MICE leaders, tour operators, and travel consultants. It encourages a broad spectrum of participants, from airline industry leaders to cruise companies and hotel and hospitality industry stalwarts, to engage with the content and explore avenues for investment, partnership, and growth within Africa’s dynamic tourism industry. This platform not only highlights the investment potential but also fosters a deeper understanding of the critical issues facing the sector, such as sustainability, innovation, and intra-African cooperation, setting the stage for meaningful discussions and actionable insights.
World Travel Market Africa extends an elaborate palette of events, including conferences, seminars, networking opportunities, and innovative exhibitions designed to cater to a broad spectrum of stakeholders within the global travel and tourism industry. These gatherings are meticulously curated to provide travel industry leaders and influencers, destination management companies, B2B travel leaders, travel technology companies, and various other professionals with unique insights, networking opportunities, and in-depth knowledge about sustainability practices within the sector.
The event boasts a robust program of conferences and seminars, featuring first-hand insights from key figures instrumental in the global tourism industry’s transformation. These sessions, led by influential speakers from multiple travel sectors, have historically attracted significant attention by bringing critical insights to the forefront. They are essential for travel consultants, airline industry leaders, cruise companies, and hotel and hospitality industry stalwarts looking to stay abreast of the latest trends and shifts within the industry.
A highlight of the event is the Speed Networking session, scheduled for Thursday, April 11, from 8:00 AM to 10:00 AM at the CTICC. This event is designed to foster long-lasting business partnerships by facilitating five-minute meetings between buyers and exhibitors on a first-come, first-served basis. Successful introductions can lead to more in-depth discussions at the exhibitor’s stand during the show, making it a prime opportunity for travel and tourism professionals and destination management companies to expand their networks.
The Sustainability Village is at the core of WTM Africa’s commitment to responsible tourism. This space showcases artisans, crafters, and thought leaders united by a common vision of sustainability. Each partner in the village is thoroughly vetted to ensure they contribute meaningfully to the event’s mission of education and accreditation in sustainable practices. This initiative is integral for MICE leaders, tour operators, and travel influencers passionate about promoting and integrating responsible change within the travel industry.
WTM Africa is an invaluable platform for a wide array of participants, including but not limited to:
These events and initiatives are designed to support the growth, sustainability, and resilience of the travel and tourism industry, offering travel service providers, destination and technology experts, and travel and hotel advisors valuable opportunities to engage with industry leaders, foster partnerships, and gain insights into sustainable practices. WTM Africa is a must-attend for those committed to shaping the future of travel and tourism on a global scale.
08:15
Global Stage (08:15 – 09:30)
(09:30 – 10:15) (2 sessions)
(10:15 – 10:35)
(10:30 – 11:30) (4 Sessions)
(10:30 – 11:15)
(10:30 – 11:15)
(10:30 – 11:15)
(10:35 – 10:55)
(10:55 – 11:20)
(11:25 – 12:25)
(11:30 – 12:15)
(11:30 – 12:15)
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(12:30 – 13:15)
(12:30 – 13:30)
(12:30 – 12:45)
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(12:45 – 13:00)
(13:30 – 14:15)
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(14:00 – 14:25)
(14:00 – 15:00)
(14:30 – 15:15)
(14:30 – 15:15)
(14:30 – 15:20)
(14:30 – 15:15)
(15:20 – 15:35)
(15:30 – 16:30)
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(15:30 – 16:00)
(15:35 – 15:50)
(15:50 – 16:05)
(16:10 – 16:30)
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(16:45 – 16:50)
(17:00 – 18:00)
(18:15 – 20:00)
Global Stage (08:30 – 14:00)
Theme: Investment
Global Stage (10:00 – 18:00)
Theme: Investment
Spotlight Theatre (10:30 – 11:15)
Theme: Tourism Pulse
Topic: Can any long-haul destination really be Net-Zero? The challenges and innovations of sustainable long-distance travel
Brain Box (10:30 – 11:30)
Theme: Sustainable Tourism
Topic: Connecting the dots: from local impact to global markets
Inspire Theatre, Powered by FNB PayPal (10:30 – 11:15)
Theme: Business Travel
Topic: Why Tourism Matters: the key factors to help us harness the sector’s growth potential.
Inspire Theatre, Powered by FNB PayPal (11:30 – 12:15)
Theme: Business Travel
Topic: Cultivating Connections: The Art of Building Successful Business Relationships in the Global Landscape
Spotlight Theatre (11:30 – 12:15)
Theme: Tourism Pulse
Topic: One year down the line. What changes has the Adventure Tourism Self-Regulation brought?
Future Theatre (11:30 – 12:15)
Theme: Sustainable Tourism
Topic: Technology for Responsible Tourism
Brain Box (12:00 – 13:00)
Theme: Tourism Pulse
Topic: Bridging The Digital Divide
Future Theatre (12:30 – 13:15)
Theme: Technology
Topic: Restoring Confidence in Tourism with Tech-Driven Safety
Inspire Theatre, Powered by FNB PayPal (12:30 – 13:15)
Theme: Business Travel
Topic: The Power of Meetings: Data to Strategy
Spotlight Theatre (13:30 – 14:15)
Theme: Tourism Pulse
Topic: Is this the Africa you think you know? The 2024 ATW Trends Report Unveiled.
Inspire Theatre, Powered by FNB PayPal (13:30 – 14:15)
Theme: Business Travel
Topic: Navigating the Corporate Horizon: Unveiling the Economic Impact of MICE and Business Travel
Brain Box (13:30 – 15:00)
Theme: Sustainable Tourism
Topic: Responsible Tourism Drop-in Surgery Brain Box
Future Theatre (13:30 – 14:15)
Theme: Technology
Topic: The Vital Role of Online Payments that will Fuel the Future of Travel and Tourism
Future Theatre (14:30 – 15:30)
Theme: Tourism Pulse
Topic: Global Trends of Wellness and How To Harness Them
Inspire Theatre, Powered by FNB PayPal (14:30 – 15:15)
Theme: Business Travel
Topic: Mental Wellness is the Next Big MICE Trend
Spotlight Theatre (14:30 – 15:15)
Theme: Technology
Topic: Uncovering the hidden gems of guest experience in 2024
Brain Box (15:15 – 16:00)
Theme: Tourism Pulse
Topic: Building Bridges: Successful Partnerships in African Tourism
Spotlight Theatre (15:30 – 16:15)
Theme: Sustainable Tourism
Topic: Beyond Voyeurism. Crafting authentic community tourism experiences
08:30 – 14:00
10:00 – 18:00
10:30 – 11:15
10:30 – 11:30
10:30 – 11:15
11:30 – 12:15
11:30 – 12:15
11:30 – 12:15
(12:00 – 13:00)
(12:30 – 13:15)
(12:30 – 13:15)
(13:30 – 14:15)
(13:30 – 14:15)
(13:30 – 15:00)
(13:30 – 14:15)
(14:30 – 15:30)
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(14:30 – 15:15)
(15:15 – 16:00)
Tags: Cape Town, Cape Town News, Cape Town Tourism News, Cape Town travel and Tourism news, Global Travel News, Travel Event in Cape Town, Travel Event news, Travel news, What in the agenda WTM Africa 2024, What to be discussed in WTM Africa 2024, World Travel Market Africa, World Travel Market Updates, World Travel News, WTM Africa 2024, WTM Africa in Cape Town, WTM Africa News, WTM Africa Updates, WTM News
Monday, April 29, 2024
Monday, April 29, 2024
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Monday, April 29, 2024
