Indian Hotels Company Limited Unveils New Vivanta Hotel in Anjuna to Strengthen Its Presence in Goa’s Thriving Beach Tourism Market

Published on July 3, 2025

Indian Hotels Company Limited (IHCL) announced a new Vivanta hotel at Anjuna as part of its aggressive expansion model in Goa with the aim to further strengthen its presence in one of India’s top beach tourism destinations. With the launch of a 110-room greenfield hotel in North Goa’s prime coastal hub, IHCL is responding to the growing needs for luxury leisure hotels in the area and reinforcing its rich tradition of shaping the hospitality landscape in Goa.

Indian Hotels Company Limited (IHCL), the country’s largest and most prestigious hospitality group, has announced its latest greenfield hotel development in Goa with the signing of a new Vivanta property in the vibrant seaside village of Anjuna. With this move, IHCL continues to cement its longstanding legacy and strategic investment in India’s most iconic beach destination, Goa.

The upcoming 110-key hotel under the Vivanta brand will add a new chapter to the region’s upscale accommodation offerings. Strategically located in Anjuna—renowned for its scenic beaches, bohemian charm, and eclectic nightlife—the property is designed to cater to modern leisure travelers as well as business visitors seeking a premium coastal retreat. This development also marks a milestone in IHCL’s expansion strategy aimed at growing its footprint across key leisure destinations in India.

Mr. Ravinder Kumar, Director, Fiesta Hotels Pvt. Ltd., said, “We are proud to collaborate with IHCL through the addition of our second hotel in Goa. It stands as a testament to our shared vision to deliver exceptional experiences in one of India’s most cherished destinations.”

Vivanta Anjuna: A New Chapter in Goa’s Hospitality Story

Set to rise in Anjuna, the upcoming hotel will fuse modern aesthetics with the laid-back charm of Goa’s coastal lifestyle, creating a refreshing and stylish retreat. It will include an all-day dining restaurant, a trendy bar, a swimming pool, a state-of-the-art gym, and expansive conference facilities. The property will be a hub for both relaxation and productivity, offering amenities that meet the needs of diverse traveler profiles—from vacationers basking in Goa’s sun-soaked beaches to professionals attending high-end retreats or offsite meetings.

With Anjuna’s growing popularity among both domestic and international tourists, the new Vivanta property will be well-positioned to capture increasing demand in the upscale leisure market. Its location near the coast also offers easy access to popular beaches, vibrant flea markets, local eateries, and cultural sites, making it an attractive option for discerning travelers seeking authentic Goan experiences with premium hospitality.

Goa: India’s Leading Coastal Destination for Tourism Investment

Often referred to as the “Pearl of the Orient,” Goa continues to dominate the Indian tourism landscape with its unparalleled mix of natural beauty, cultural heritage, and cosmopolitan spirit. It has long been a favorite among domestic holidaymakers, international backpackers, wellness seekers, and high-end luxury tourists alike. From its Portuguese-era churches to modern beachfront villas and music festivals, Goa offers an ever-evolving tapestry of attractions.

Goa’s tourism sector also plays a vital role in the state’s economy, contributing significantly to employment and infrastructure development. The expansion of hotel capacity, especially in key hubs like Anjuna, reflects the growing opportunities in the state’s hospitality ecosystem. The state government has also been proactive in supporting tourism-led growth by improving connectivity, developing beach management systems, and fostering eco-tourism projects.

By choosing to expand in Goa, IHCL taps into a well-established market with strong year-round appeal and a growing demand for differentiated hotel experiences. The Vivanta brand, known for its energetic, design-led approach to luxury hospitality, fits seamlessly with Anjuna’s youthful, artistic, and spirited vibe.

Strategic Growth through Partnerships and Greenfield Projects

The Anjuna project exemplifies IHCL’s strategy of forging key partnerships and undertaking greenfield developments in high-demand leisure destinations. By aligning with trusted development partners, the group continues to deliver cutting-edge hospitality infrastructure that aligns with evolving traveler expectations.

The signing of the new Vivanta in Anjuna reflects the company’s ongoing efforts to deepen its presence in Goa, a state where it already operates several iconic properties under its Taj, SeleQtions, Vivanta, and Ginger brands. This new project brings IHCL’s presence in Goa to a total of eighteen properties, five of which are actively progressing through the development phase.

This strategic expansion reinforces IHCL’s vision of offering a comprehensive range of hospitality options—from luxury resorts and heritage stays to business hotels and lifestyle properties—ensuring that every traveler finds a place that matches their preferences.

Vivanta Brand: Designed for the Modern Explorer

Vivanta holds a distinct position within Indian Hotels Company’s brand portfolio, offering a vibrant and contemporary hospitality experience. Positioned as stylish and imaginative, Vivanta hotels blend elegance with a spirited sense of adventure. Each property under this brand is curated to reflect the essence of its location, while offering contemporary design, vibrant dining options, and immersive experiences that appeal to the modern-day traveler.

Vivanta Anjuna, with its 110 keys, is expected to offer thoughtfully designed rooms, technologically advanced features, and elevated service standards that embody the brand’s ethos. Whether it’s lounging by the pool, enjoying a meal with local influences, or hosting a seaside corporate event, guests will be treated to the signature Vivanta experience that fuses comfort with character.

Enhancing Anjuna’s Tourism Appeal

Anjuna, located in North Goa, is steeped in counterculture history and remains one of the most loved beach towns in the region. It gained fame in the 1960s and 70s as a hippie haven and has since evolved into a trendy destination popular with both global tourists and affluent Indian travelers. Its iconic Wednesday flea market, bustling beach shacks, yoga retreats, and live music scene make it an immersive coastal escape.

With the entry of IHCL’s Vivanta brand, Anjuna’s tourism profile is expected to receive a further boost. The new hotel will serve as an upscale accommodation choice in a locality that blends heritage, lifestyle, and beach culture. The hotel’s location is expected to drive local job creation and stimulate economic growth through increased tourism-related activity in the region.

Goa’s Tourism Outlook and IHCL’s Role in Shaping It

Goa has consistently ranked among the top destinations for inbound and domestic travel in India. In recent years, it has seen a shift toward more refined travel patterns, with tourists seeking boutique accommodations, culinary experiences, and wellness retreats rather than just budget stays and mass tourism.

IHCL, with its deep-rooted presence in the state, has played a significant role in redefining luxury hospitality in Goa. From landmark heritage hotels to trendy lifestyle properties, the group has adapted to changing consumer preferences while maintaining its commitment to excellence and sustainability.

The signing of the Vivanta Anjuna project signals IHCL’s confidence in Goa’s long-term tourism potential and reaffirms its leadership in India’s leisure hospitality sector. The company’s investments are not just about expanding its portfolio but also about shaping the tourism narrative of Goa in alignment with global trends.

Building the Future of Goa’s Hospitality

The upcoming Vivanta Anjuna project marks a significant step in Indian Hotels Company Limited’s journey to enhance India’s tourism infrastructure. Through strategic investments, local partnerships, and thoughtful hotel development, IHCL continues to lead the way in transforming how travelers experience destinations like Goa.

Set to rise in Anjuna, the upcoming Vivanta represents more than a hotel launch—it marks a transformative shift in Goa’s hospitality scene toward experiential, upscale, and sustainability-focused travel. Travelers can expect a space that reflects the soul of Anjuna while offering the comfort, flair, and hospitality synonymous with the Vivanta brand.

Indian Hotels Company Limited has opened a Vivanta hotel at Anjuna to expand its foothold in the thriving beach tourism market of Goa that is catering to growing demand for luxury coastal holidays. The new addition expands IHCL’s presence in one of the most sought-after leisure destinations in India.

IHCL’s commitment to Goa remains steadfast. With eighteen hotels now in its state-wide portfolio, including properties under development, the company continues to deliver on its vision of putting Indian destinations on the global hospitality map.