Indian tourism expects to earn $50.9 billion by 2028

Friday, May 13, 2022

India showcased its different tourism products and potential at the Arabian Travel Market, Dubai -2022 as Middle-East has always been one of the major target markets for Indian Tourism. Tourism ministry also undertook ‘NamasteIndia’ campaign for encouraging international visitors to travel to India during this mega event. Several state governments from India did participate in the event, showcasing their major tourist destinations. India displayed itself as a holistic destination, revolving around major experiences, such as spirituality, heritage, adventure, culture, yoga, wellness and many more things.

The tourism ministry has been aggressively promoting different tourism products and destinations. The major focus has been given to the potential of MICE, Film Tourism, Wellness Tourism, Medical Tourism, Luxury Tourism, Wildlife Tourism and Adventure Tourism. By 2028, Indian tourism and hospitality is expected to earn 50.9 billion dollar and the travel market in India is projected to reach 125 billion dollar by FY27 from an estimated 75 billion dollar in FY20.

The Middle-East becomes very important for Indian tourism industry also as around three million Indians are living in different countries of this oil rich zone of the globe. Large number of tourists from the Middle-East visit India for MICE, medical, wellness, luxury tourism etc. Hence, Ministry of Tourism, Govt of India has been holistically promoting Indian tourism in the Middle East market. Participation in Arabian Travel Mart has been one such initiative by the Government.
During the event, it was highlighted that India has opened up for the International visitors. Along with ‘NamasteIndia’ Campaign for encouraging International visitors, the ministry has also been focusing on confidence-building strategies post-pandemic. Arabian Travel Market (ATM), Dubai -2022 is being held from 9th to 12th of May 2022.

The importance of film tourism and the potential of India as an-important destination for film-making, having all physical geographical features and landscape were also discussed at length. The role of north-eastern states as a potential film shooting destination was also showcased. The role of Indian diaspora for publicity and promotion of India in the overseas market was also discussed and sought for.

The experts also highlighted the role of social media for the promotion of tourism in India, which they said, could prove the game-changer for the tourism industry. Lots of millennial tourists use social media looking for promotional content such as travel and tourism. Social media also plays the role of influencers in engaging a large number of tourists.

The government showcased India’s rich & diversified tourism potential by providing a platform to the tourism stakeholders to showcase the various tourism destinations and products including Niche ones. It presented India as a ‘Must See, Must Visit’ destination. The India Pavilion showcased India as a “365 Days Destination” with its Culture, Adventure, Cruise, Golf, MICE, luxury, wildlife, wellness, and medical tourism etc.

Various verticals of tourism potential in India were discussed during the event. State governments are also participating vigorously in the event. For example, government of Uttarakhand discussed the importance of tourist destinations in Uttrakhand that can be leveraged for the promotion of tourism such as adventure tourism, wedding tourism in the State of Uttarakhand. States also highlighted the initiatives undertaken by the respective government with regards to increasing the footfall of tourists in the state. Uttarakhand government also discussed various infrastructure development projects such as Haridwar International Airport and way forward strategies being undertaken by the Govt. of Uttarakhand.

Along with the participants from India representing state governments, tour operators, travel agents, and hoteliers/resorts, are also present in the India Pavilion showcasing the diverse tourism products and services. States like Uttar Pradesh, Uttarakhand, Madhya Pradesh, Karnataka, Kerala, Nagaland are enthusiastically participating in the event.

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