Indonesia Expects 1.45 Million Tourists This Holiday, How Airlines Like Garuda & Hotels Like Marriott Are Set to Cash In!

Published on December 25, 2025

Indonesia Expects Millions of Tourists This Holiday, Malaysians, Australians, and Chinese tourists are flocking to Indonesia as the country anticipates a record-breaking influx of 1.45 million visitors during the year-end holiday season. With its pristine beaches, vibrant culture, and world-renowned attractions, Indonesia has long been a top destination for travelers across the globe. As the tourism industry gears up for this surge, airlines like Garuda Indonesia and budget carriers such as AirAsia are expanding flight routes to accommodate the growing demand. At the same time, renowned hotel chains like Marriott are preparing to welcome a wave of international guests, offering luxury accommodations and unique experiences. With attractive discounts and tax refund opportunities in place, the holiday season is set to be a golden period for both tourists and the country’s tourism sector.

Indonesia Expects 1.45 Million Tourists This Holiday: How Airlines Like Garuda & Hotels Like Marriott Are Set to Cash In!

Indonesia is preparing for a spectacular holiday season, with an estimated 1.45 million international tourists expected to visit in December 2025. With its beautiful beaches, rich culture, and vibrant cities, Indonesia continues to attract visitors from around the world. As the country readies itself for this influx of tourists, the tourism sector, including airlines like Garuda and international hotel chains like Marriott, is set to benefit significantly from the surge in travel. This is good news not only for the economy but also for travelers who can look forward to attractive discounts and new services that will enhance their holiday experience.

The Rise of Indonesia’s Year-End Tourism Boom

Indonesia’s tourism industry is experiencing a significant rebound, driven by the country’s exceptional offerings of stunning landscapes, rich cultural heritage, and affordable luxury. The year-end holiday season is set to bring an influx of international visitors, with Indonesia targeting over 1.45 million foreign tourists. The majority of these visitors are expected to come from neighboring Southeast Asian countries, particularly Malaysia, as well as from Australia and China. With the festive season approaching, this is the perfect time to visit Indonesia, especially with the government’s initiatives to encourage more spending through shopping promotions and simplified tax refund procedures for foreign tourists.

Indonesia’s Ministry of Tourism has launched various programs to support this growth. These include discounts on shopping, hotel bookings, and other tourist attractions. The government has also streamlined its tax refund system for tourists, allowing visitors to claim back VAT on eligible purchases made at registered stores across the country. These efforts are not only expected to attract more tourists but also to boost the local economy, which is heavily reliant on tourism.

How Airlines Like Garuda & Hotels Like Marriott Are Set to Cash In!

As Indonesia prepares for this surge in foreign tourists, airlines like Garuda Indonesia and international hotel chains like Marriott are primed to see significant benefits. With a major increase in demand, airlines have been working on expanding flight routes and increasing flight frequencies to accommodate the expected rush.

Garuda Indonesia, the country’s flagship carrier, is a key player in the rise of tourism. Garuda has already announced plans to increase flight frequencies to popular destinations like Bali, Jakarta, and Yogyakarta. In addition to this, the airline has upgraded its services, offering more comfortable and spacious seating for long-haul flights, a move that is expected to attract tourists seeking comfort and convenience during their travels.

AirAsia, a leading low-cost carrier in the region, is also capitalizing on this tourism boom. With more budget-conscious travelers expected to visit Indonesia, AirAsia is expanding its routes to cater to the growing demand for affordable travel. This expansion comes at a time when both domestic and international tourism are seeing strong growth, making AirAsia an attractive option for travelers looking for affordable flights.

Meanwhile, international hotel chains like Marriott are preparing to meet the increased demand by offering a variety of accommodations ranging from luxurious resorts to more budget-friendly options. Marriott has already been expanding its portfolio in key destinations across Indonesia, with new properties opening in Bali, Jakarta, and Lombok. The influx of foreign tourists is expected to fill these hotels to capacity, driving profits for the hospitality sector.

Flight Details: How to Reach Indonesia for the Best Holiday Experience

For travelers planning their trip to Indonesia, there are several airlines offering direct flights from major cities around the world. The most convenient option is to fly into Soekarno-Hatta International Airport in Jakarta, the capital city, or Ngurah Rai International Airport in Bali, the country’s top tourist destination.

Garuda Indonesia, the country’s flagship carrier, offers multiple daily flights from major international hubs like Singapore, Sydney, Melbourne, and Kuala Lumpur. Garuda is known for its exceptional service, with comfortable seating, excellent in-flight entertainment, and gourmet meals, especially for long-haul flights. The airline also provides direct flights from New York and London for those coming from the U.S. or Europe.

For budget-conscious travelers, AirAsia offers affordable flights from Kuala Lumpur, Singapore, and Bangkok to various Indonesian cities, including Bali and Jakarta. Known for its low-cost model, AirAsia has quickly become a popular choice for both domestic and international tourists heading to Indonesia. Flights are typically shorter and more frequent, making it an excellent choice for those who prioritize cost and convenience over luxury.

For those looking for a more luxurious experience, Singapore Airlines and Qatar Airways also offer direct flights to Indonesia from key international airports, with layovers in Singapore and Doha. Both airlines provide high-end services, including premium cabins, exceptional in-flight entertainment, and top-tier amenities.

The Benefits of Indonesia’s Holiday Shopping & Tax Refunds

One of the most exciting aspects of traveling to Indonesia during the year-end holidays is the shopping opportunities available to tourists. The government has launched the “Indonesia Great Sale” in December, offering discounts of up to 20% on a wide range of products, from traditional handicrafts to high-end fashion and electronics. This initiative is designed to encourage tourists to spend more during their visits, which will not only benefit the retail sector but also boost local businesses and small artisans.

Moreover, Indonesia has made it easier for tourists to take advantage of tax refunds. Travelers can claim back the Value Added Tax (VAT) on eligible goods purchased in registered stores with the “Tax Refund for Tourists” logo. The tax refund system is now faster and more streamlined, with counters set up in major airports such as Soekarno-Hatta and Ngurah Rai. This makes shopping in Indonesia even more appealing for foreign visitors, as they can enjoy significant savings on their purchases.

Hotels Are Bracing for Full Occupancy

The hospitality industry is another sector that is benefiting from the boom in tourism. With the anticipated increase in the number of international tourists, hotels across Indonesia are preparing for full occupancy during the holiday season. International hotel chains like Marriott, Hilton, and Shangri-La are expected to see high demand for their services, with bookings filling up months in advance.

Marriott International, for example, has been expanding its presence in key tourist destinations such as Bali, Jakarta, and Yogyakarta. Their hotels offer a wide range of amenities, from luxurious spas and fine-dining restaurants to exclusive beach resorts. For those seeking a unique experience, many Marriott properties are offering packages that include guided tours of local attractions, private beach dinners, and cultural immersion experiences.

In addition to international brands, local hotel chains and boutique hotels are also seeing increased interest. Many tourists are opting for more intimate and authentic stays, with properties that reflect Indonesia’s rich cultural heritage. These hotels are offering personalized services, including local tours, cooking classes, and traditional dance performances, which provide visitors with a deeper understanding of Indonesian culture.

Travel Tips for Tourists Visiting Indonesia During the Holiday Season

For travelers heading to Indonesia during the busy holiday season, there are a few important travel tips to keep in mind to ensure a smooth and enjoyable experience:

1. Book Early: With the expected surge in international tourists, it’s crucial to book your flights and accommodations as early as possible. Many popular destinations like Bali and Jakarta will likely fill up quickly, especially during peak travel periods in December and January.

2. Take Advantage of the Discounts: Don’t miss out on the Indonesia Great Sale, which offers significant savings on a wide range of goods. Be sure to ask about tax refund opportunities at the time of purchase to save even more.

3. Check Visa Requirements: While many nationalities can enter Indonesia without a visa for short stays, it’s important to verify the specific entry requirements for your country before you travel. Be sure to have all the necessary documents in order to avoid any delays or complications upon arrival.

4. Prepare for the Weather: Indonesia’s tropical climate can be quite hot and humid, especially during the holiday season. Be sure to pack light, breathable clothing and stay hydrated throughout your trip. If you’re visiting Bali or other coastal areas, don’t forget sunscreen and insect repellent.

5. Embrace Local Culture: Indonesia is known for its rich cultural diversity. Take time to explore local traditions, try traditional foods, and participate in cultural activities such as batik-making or cooking classes. This will enhance your travel experience and allow you to connect more deeply with the country.

Final Thoughts: Why Now Is the Best Time to Visit Indonesia

With the tourism industry on the rise and 1.45 million foreign tourists expected to visit during the year-end holidays, Indonesia is the ultimate destination for those seeking a blend of relaxation, adventure, and culture. The combination of discounts, tax refunds, and a variety of flight options makes it easier than ever to explore this stunning archipelago. Whether you’re flying with Garuda, enjoying luxury accommodations at Marriott, or experiencing the unique local culture, there has never been a better time to visit Indonesia.

Malaysians, Australians, and Chinese tourists are rushing to Indonesia for the holiday of a lifetime. Garuda, AirAsia, and Marriott are cashing in on this tourism boom with unbeatable deals and unforgettable experiences!

As tourism continues to grow, both the airline industry and the hospitality sector will continue to thrive, providing travelers with a seamless and unforgettable experience. So, pack your bags, book your flights, and get ready to experience the best of Indonesia during its busiest and most exciting time of the year.